SEO Techniques to Double Your Search Traffic

Every webmaster’s ambition is to watch the website reach new heights in SERPs, with the content featured as a snippet or, even better, to locate the website among the flood of organic traffic and see the leads converted into sales. Sigh. If only it were simple to persuade visitors to visit your website. Using Google and other search engines to crack SEO and digital marketing tactics is just the tip of the iceberg. The Trojan horse collides with interpolation and extrapolation. But, happily, at the end of the day, it’s all science meeting arts in the middle. So we know what works! We’ve compiled a list of the top ten SEO approaches that are proven strategies rather than broad concepts like “create amazing content” or “get backlinks.” These SEO methods for 2020 are actionable and will provide you with measurable results. This post will also be useful for people seeking a digital marketing company for prospective initiatives.

1. Work on speed

Not only does Google like faster websites, but your audience does not have the patience to deal with a slow website. As a result, the shorter the loading and search times are, the more likely users are to stay on the page. And if you still need some inspiration to improve your website’s loading speed, here it is. Google imposes a penalty on websites that have a high bounce rate due to sluggish speed. In reality, page speed optimization continues to be the most effective SEO and digital marketing method for increasing visitors.

2. Go, Meta

Yes, meta tags are the most effective tactic you have at your disposal. While this is basic knowledge, you’d be shocked how many of us simply write for the sake of writing. Fill your meta tags with text that is brief, sweet, and to the point, as well as power keywords.

3. A/B Testing

A/B testing for landing pages is used by only 17% of digital marketing professionals. It’s time to remove the guesswork out of the most important thing you’re doing to generate income.

4. Discounting voice search

Voice search is expected to be a $40 billion channel by 2020, according to this estimate. And this isn’t the end of it. More than 65% of adults between the ages of 25 and 49 prefer to use a voice assistant to search at least once a day. So, if your target audience falls into the same category, you already know what to do!

5. Local SEO

The preceding stage introduces us to local SEO, or the “near me” part of voice search. It’s time to optimise your website for local search and long-tail keyword-slash-sentences used in voice searches.

6. You are leaving out smartphone!

Argh! How are people able to achieve this? The majority of us are “pot browsing,” but keeping mobile search out of our SEO strategy…not done! It should come as no surprise that mobile devices account for more than half of all web traffic, and that more than half of consumers discovered a new brand or product while searching on their smartphone.

7. Content. Content. Content.

Content is king, and when it comes to the king, you can’t afford to miss. Almost 43% of users have acknowledged to only skimming through a blog. The battle to keep a roving thumb’s attention is an unending one. A/B testing, suitable headline format, and images can all be used. Your content strategy will be robbed of the wonderful art of storytelling, which is currently popular among internet users, if you do not use videos and podcasts.

8. Not understanding the intent

Keywords aren’t the only thing that SEO is about. It’s also not about achieving a high ranking. SEO is concerned with satisfying the objective of a user’s search, or, to put it another way, answering a query posed by the user. If your SEO approaches fall short of this goal, ranking and traffic will be impossible to achieve even in the far future. You can go to Quora and figure out what users are looking for, as Neil Patel demonstrates.

9. The keyword is “review”

Put your website through a health check on a regular basis. A website health check is essential to ensure that there are no gaps or leakages in your SEO strategy, whether it is content, broken links, or errors.

10. Never underestimate the value of AdWords

AdWords also functions as an excellent keyword planner. AdWords can assist you in identifying the keywords that your competitors are relying on. This online simple advertising solution may assist you in growing your business while providing you with valuable insight into the keywords that your competitors are using to sell their products. As a result, you may organise your SEO approach around related terms.

I hope these ten SEO tactics will assist you in capitalizing on the synergy between search engines and users. Let us know which technique you’d like to try and why!