The most important aspect of SEO is the traffic it generates. According to SEO experts, the second page of Google is the perfect place to hide a body because around 75% of people never scroll past the first page of search engines.
If you have a website, a blog, or an online business but don’t understand the value of SEO, this piece is for you. It will teach you why you need SEO for your business. The abbreviation stands for Search Engine Optimization, and it is one of the most effective ways to sell your business online. Simply defined, SEO helps your website rank higher on the list of Search Engine Results Pages (SERPs).
When someone uses a search engine, such as Google, to look for anything, if your website offers content that is relevant to what the user is looking for, it will appear in the list of search results. This ensures that customers do not end up on a vehicle service website when searching for a cooking recipe, for example.
However, if you search for cooking recipes right now, you will get approximately 1.2 billion results.
How Does Google Determine Which Site Should Be on the First Few Pages?
That is when SEO comes in helpful. We can now improve websites and help them rank higher on Google’s SERPs by employing Google’s algorithm. However, before we get into the specifics of how to use SEO to your benefit, let’s take a quick look at how Google’s algorithm works.
Google Algorithm Continuously Changes
Did you realize that we Google things over six billion times per day?
While it is one of the most simple tools to use, there are a plethora of various things that take place behind the scenes. Google’s algorithm has been developing and improving over the last few years, becoming wiser with each new update in order to provide its consumers with the precise information they seek.
To better understand how Google works, you should be aware that every time you search for something, you are actually viewing Google’s Search Index. Consider it a database for all of the web pages that Google has already evaluated.
Following that, Google’s algorithm asks the web page over 200 different questions and provides it a Page Rank based on a formula created by Larry Page, Google’s co-founder. Each of those questions has a fixed value, and Google ranks and shows the pages that we search for by combining those responses into a final score.
The quantity of keywords available on the site, which are terms that you have placed into the search bar, for example, is one of the most important elements that Google looks for when determining the Page Index of a web page.
It also searches for synonyms of those phrases and gathers information on whether those words are titles or links to other websites, as well as where those links lead.
Other SEO considerations include how long the website has been in existence, how reputable the material on the website is, the overall quality of the website, and what the user experience is like, depending on ad placement and page loading speed, for example.
Google even considers context and tries to be intuitive about what you might want to search for. Then it displays results depending on a variety of relevant parameters. Google is able to provide a custom-tailored experience depending on your search in a fraction of a second by merging those criteria.
Introduction to SEO
Naturally, a significant element of Google’s algorithm is kept hidden. After all, there are numerous competing search engines, and it is only natural for Google to safeguard its intellectual property.
However, Google is by far the most prominent search engine, which is why almost every page is optimized for its algorithm. While we don’t know everything there is to know about the algorithm, we do know enough to begin optimizing a web page.
The concept of SEO can be divided into three stages: technical SEO, on-page SEO, and off-page SEO. Each stage is distinct from the one before it, but they are all interconnected and have the same purpose: to increase organic traffic to your website.
Technical SEO
While technical SEO has nothing to do with the content on your page, it does have everything to do with your website’s settings and setups and is just as vital as the other two stages.
As previously stated, Google assesses websites before adding them to its Search Index. This is referred to as crawling in the realm of SEO. The first stages in technical SEO are to optimize your website so that crawling is faster and easier.
One of the first steps in technical SEO is choosing a domain – whether you want your website to be accessible with or without the www. While people can easily discern between the two, crawling engines may become perplexed and believe that there are two distinct websites under two distinct domains. This can generate a slew of issues for the website, all of which end in a drop in page rank.
Following that, you should improve the format of your URLs. For example, in the URL, make sure to use lowercase letters and dashes to separate the words. URLs should be as descriptive and brief as feasible.
There are countless additional technical SEO methods you may employ, such as optimizing the robots.txt file, adding SSL protection to your website to guarantee that personal data is encrypted, enhancing the loading speed, and ensuring that your website is mobile-friendly.
Many website owners overlook the importance of technical SEO, which is just as important as other types of SEO. All of your other efforts will be futile if your site does not function properly.
On-Site SEO
At least for copywriters, on-site SEO is the most appealing. We briefly explained that Google’s algorithm attempts to understand the context and meaning of your material. First and foremost, we must ensure that the information is easily legible by both search engine crawlers and people.
To help search engine crawlers better comprehend what the website is about and position it higher in the SERP list, we must optimize all of the website’s content. It can take numerous forms, including text, images, audio, video, infographics, or a combination of these.
The procedure starts with researching keywords for which you want to rank. Naturally, these will be determined by your company. The first thing you should do is select whether you want to rank globally on Google or only receive traffic from people in your area.
Assume you’re a New York-based photographer with a website. You can use numerous tools, such as SERP Checker, to research different keywords or a combination of keywords that you will utilize.
Once you’ve determined what people in your area are looking for (for example, “wedding photographers in New York”), include that keyword in the titles or H1 and H2 headings of your landing, product, and static pages, as well as blog posts. Furthermore, you can study and include LSI keywords. Consider them descriptors that assist characterize the keywords to search engine crawlers.
If you’re dealing with stuff that isn’t text, such as photographs, make sure the name is straightforward to read — for example, ‘on-site-seo.jpg’ rather than ‘2fdjh29.jpg.’ Also, if there isn’t any text, include some! Use it to expand on the material or put a link to a new page that goes into greater detail.
That being said, let’s move on to the next level of SEO.
Off-site SEO
The final level of SEO is also referred to as link building. It entails advertising your website using a variety of backlinks. However, this does not mean that you can just make all of your webpage content hyperlinked and clickable without risking a Google penalty that will harm your rating.
Instead, the connections should be meaningful and instructive in order to satisfy the user’s objective. Another thing to bear in mind is that the links should point back to reliable websites in order to aid your website’s ranking increase.
The Importance of SEO in Digital Marketing
- SEO is less expensive than PC and other marketing strategies. It is a fixed-priced service supplied by an agency.
- Because of its higher rating, SEO helps to gain organic traffic and increase conversion rates.
- An efficient SEO plan will undoubtedly increase your website’s search engine rating.
- Instead of email marketing and social media marketing, SEO is significantly more important for website ranking and bringing more user traffic to your website.
- The ubiquitous use of mobile devices in daily life makes them a significant role in digital marketing. Even Google used to consider mobile website searches to be the most important material for search engine ranking.
- A well-executed SEO strategy for a website elevates it above all of its competitors in search engines.
How important is SEO for Digital Marketing?
The ranking factor is critical to SEO performance. However, it is not easy to generate a large amount of user traffic on a website, but it is feasible to do so utilizing modern search engine optimization tactics. SEO is the art of increasing a website’s visibility in search engines. Constant SEO work will undoubtedly lead to success in digital marketing. Here are some factors that demonstrate the significance of SEO in digital marketing:
- A user generally refers to those websites that have a higher rating in search engines.
- It is quite beneficial in the marketing of a website or brand. Users that locate a website with a higher score may share it on social networking networks such as Facebook, Twitter, and so on.
- It will aid in growing customer traffic to your website and keeping you competitive. One of two websites in the same field has more visitors and customers and has a higher search engine ranking.
Summary
You now understand the significance of SEO, which is not difficult but complicated. You may either hire an SEO specialist to perform the work for you or, if you are naturally curious and want to broaden your skillset, you can learn to do most of the things yourself.
While we only discussed the fundamentals, there are many more SEO tips and tactics out there that you can employ, so make sure you thoroughly explore the topic before putting your time and money into it.
Hopefully, our brief introduction to the significance of SEO helped you learn the ropes and obtain a basic knowledge of what SEO is and why it is important for your online business.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.