Simple SEO Guidelines for Complete Newbies

Being a novice at something might be difficult and demanding, but “difficult” does not equal “impossible.” Consider how you learned to walk—it all began with crawling, holding on to something, and then a few small steps, until you were able to walk and even run! Later in life, you understood that this is how most things work. True, starting from scratch is never easy. Remember when you initially started college and went through the first few years of your life? You had to learn things the hard way much after high school. The same notion still holds true in today’s dynamic and ever-changing digital environment. Let’s look at some basic SEO advice for complete beginners.

Aside from studying more about SEO and hiring an SEO specialist to assist you, you’ll need patience and hard effort, especially if you’re new to the field. As a result, here are a few pointers for newcomers who want to succeed in this field:

Set-up Google My Business. 

Google is unquestionably the ruler of the search engine industry. And appropriately so, given that it is the most extensively used and recognised method of searching for items around the world. With that in mind, have you ever tried looking up the name of a well-known barbershop or shopping centre near you? If you have, you may have noticed that, in addition to the search results, a business profile displays on the left side of the screen, including the location, contact information, complete address, ratings and reviews, photos, business hours, and even directions to that particular shop. Google My Business Profile is what it’s called. And, because it’s so important, it’s only right that you fill out any information Google requests, and you’re set to go. Your company will be at the top of the list and visible to internet users as a result of this.

Know what keywords to use.

This is how people will locate your website on the internet. Short-tail and long-tail keywords are the two types of keywords. These two differ in terms of the number of words they contain, with short-tail containing one to two words and long-tail including three to four words. Let’s look at an example to help you comprehend this. “NBA” is an example of a short-tail keyword, while “NBA games today” is an example of a long-tail term. For starters, using long-tail keywords is more beneficial than using short-tail keywords because there are fewer rivals who will eventually give your website a ranking.

Make useful content. 

Consider how you might be lured to a beautiful edifice because of its construction, design, or colours. When you got inside, though, it was entirely empty! A website devoid of useful information is similar in that it can be aggravating for both users and search engines. To aid this, don’t get too caught up in attempting to climb to the top of the search engine results right away; instead, focus on the content you’re offering on your website. This will help you figure out which keywords to use and which websites to link to.

If you search on the internet, there can be dozens and even hundreds of tips for SEO beginners. But this article is a simple, yet helpful, summary for those interested. And if followed, these three steps can help beginners do well in the SEO industry.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.