Simple SEO Tips for New Businesses

When you’re just starting out, you may lack the time and money necessary to establish an effective SEO strategy. We’ve prepared the following recommendations for you to consider while developing not only your SEO strategy but your whole marketing plan as well.

Set Goals

One critical step we usually take when working with a new client is to understand their larger goals, whether they are broad (‘stronger online presence’) or precise (‘increase visitors to the site by 30%’). Additionally, your objectives should include determining your target demographic – especially, their region.

Establish Keywords

What will my consumers be looking for? What keywords do I want my page to rank for? What phrases will my rivals rank for? This may include the name of your product or service, your location, and your product’s or service’s subcategories. Consider how your clients may phrase these inquiries; will it be a one-word statement or a question?

Analyse Content

Once you’ve chosen your keywords, they should accurately reflect the content on your website. Examine your content and search for opportunities to improve – this could include including a stronger message across the copy and ensuring that you’re answering any questions that customers may have. Are there any content gaps or areas that require updating on your site? Additionally, you may choose to brainstorm various sorts of material that you could put on your sites, such as blogs, FAQs, or infographics.

Be Mobile Friendly

If you haven’t already, check out our post on Google’s new mobile-first index — in a nutshell, Google will prioritize mobile traffic above desktop traffic. As a result, it is critical that your site is responsive and easy to use on mobile devices, as Google will allow competitors’ websites to rank higher.

Be Social

In any case, social media should be a component of your marketing approach. Nowadays, social media should always be considered while promoting your product, regardless of whether it is B2B or B2C. Additionally, social media enhances your online visibility and can result in increased traffic to your website, which results in increased enquires and sales.

Bear in mind that SEO is a continual process that requires ongoing nurturing and maintenance. Always track and compare your results month by month and, as time passes, year by year.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.