Simple SEO Tricks for a Better Ranking in 2023


If you’re a business owner, you’re undoubtedly aware of the importance of SEO. For those unfamiliar with SEO, it is the method by which internet marketers and SEO specialists rank a web page in Google’s search results for keywords that are related to the business and user inquiry.

You’ve come to the correct spot if you’re still having trouble with SEO in 2020. In this piece, we’ll go over several quick and easy strategies to boost your website’s organic search position.

Keep in mind that SEO is a lengthy process, so don’t expect to see results right away. However, if you use these tried-and-true white hat SEO methods on a regular basis, you will see a noticeable increase in your website’s SEO score.

Use Rich Snippets for More Clicks

Rich snippets are informational pieces that appear alongside Google search results. Recipes, reviews, and events are all examples of rich snippets. Rich snippets have been shown to increase organic click-through rates by more than 50%, so focusing on this feature in 2020 makes sense. Google uses structured data from your website to show rich snippets in search results. To incorporate structured data, several websites utilise markup.

Secure your Website with HTTPS

Because Google favours search results from websites that use the HTTPS protocol, switching from HTTP to HTTPS in 2020 makes sense for a variety of reasons. Users are more inclined to trust and interact with secure websites, providing you even more incentive to make this adjustment as soon as possible.

Focus on Producing Your Best Content

While many SEO fads come and go, when it comes to boosting your SEO in 2020, content is supreme. As a result, we urge you to develop the greatest content possible for your website or blog. Readers are more engaged and stay on your site longer when you have high-quality and valuable content, which is another favourable SEO indication.

Improve your Website Load Time

Improving the time it takes for your websites to load leads to a better user experience and, as a result, a higher organic search engine rating for your website. A one-second delay in website load speed might result in a significant loss for your company.

Determine the reasons that are slowing down your website and take steps to resolve them on a regular basis. You may need to compress pictures, activate browser caching, and/or minimise plugins, for example.

Link to Your Older Posts

When evaluating a post’s ranking, Google takes into account the amount of internal and external links. As a result, linking to earlier content makes sense if you want to boost your website’s organic traffic.

Use Long-tail Keywords

To acquire high-quality and focused traffic to your website, you should utilise a combination of long-tail keywords. With SEO becoming more competitive in 2020, the usage of such long-tail keywords is more important than ever.

Claim your Google My Business Listing

You may claim your Google My Business listing on Google Maps for a physical address if you have one. Google may take up to two weeks to validate your company address. When someone searches your local region on Google Maps once you’ve been confirmed, you’ll appear.

If you don’t have the funds to develop a full-fledged professional website, you may utilise the GMB portal to create a basic, user-friendly website for your “Google My Business” (GMB) listing.

If your business has a presence in any other cities outside your primary local city, you should claim your GMB Maps listings for other places as well.

Backlinks are Still Relevant

Backlinks, like content, are still a significant ranking element. Build high-quality backlinks to your site from websites with high authority. This may be accomplished by guest blogging and/or forum comments. Keep in mind that, as of 2020, many forums are becoming ‘No-follow,’ which means they don’t exchange link juice. Although some websites demand a fee for guest post submission, it is still worthwhile to invest in this method if (1) the website has authority, (2) the website is connected to your subject, and (3) you will receive a ‘Do-follow’ backlink.

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Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.