Digital Marketing


Social networking has grown ingrained in Filipino culture. In fact, in the Philippines, the number of active social media users climbed by 25%, with users spending an average of 4.17 hours a day on various online platforms. According to statistics, the Philippines is the world’s “most sociable nation.”a

Filipinos were eager to make accounts, find people they knew, and expand their friend lists when Facebook arrived in Asia Pacific. With the addition of applications, games, and other features to Facebook, Filipinos have become increasingly interested in utilizing it as a form of communication. But it doesn’t end with Facebook. Many people’s favorite social escapes have become Twitter, Instagram, and Snapchat.

What would any wise business owner do if they knew that a segment of their target audience was likely on these social media sites? The answer is self-evident: to be active on these social media platforms.

Local Businesses Can Benefit From Social Media

In the Philippines, the rise of social media has aided local businesses across a wide range of industries. Channels like Facebook and Twitter, which are both free and user-friendly, allow entrepreneurs to develop profiles that put them in front of their target audience. You’re losing a great digital asset for your company if you’re not on social media.

You can do the following via social media:

Create and Maintain Customer Relationships

Selling a product or service is challenging, especially if you don’t know how to reach your target market. Big brands can afford billboards and television commercials, but tiny businesses don’t always have that luxury. Social media marketing, on the other hand, may help you contact your target audience quickly and with measurable results. Facebook Insights and Twitter Analytics are two social media indicators that digital marketing organizations use to demonstrate the effectiveness of their clients’ online efforts.

Increase Sales And Return On Investment

Every year, tens of thousands of enterprises start up in the Philippines. Businesses aim to stay ahead of their competitors online as competition becomes more fierce. Then how can you compete with other businesses?

You may participate in the digital battle—and win—if you have a social media marketing strategy. Relevant and engaging social media posts may help your company’s online presence grow, resulting in increased brand awareness and revenue. Your investment in social media services can help your company succeed.

Make Your Company Stand Out

Ninety-one percent of brands in the world own and operate two or more social media channels. If you’re not a part of this group, you’re missing out on a great opportunity to stand out. Social media marketing is a terrific opportunity to show off your originality, personality, and brand image, in addition to increasing customer involvement. Do you want to add some levity to your marketing campaign? Post graphics that are both informative and appealing to your target audience. Do you want to both educate and sell? You may also use social media to help you with this. It’s a terrific approach to reach out to your target market without having to spend a lot of money.

Support SEO

If your company is one of the many that has implemented an SEO strategy, you’ll need social media marketing to help you succeed. Search engines, such as Google, pay attention to traffic-generating sites, and boosting your social accounts allows you to appear when people search for your business.

The Best Social Media Marketing Principles

Social media may be a liability as well as a benefit to your organisation if you don’t have a clear strategy in place. Your credibility might be ruined by a poor plan. The worst part? Your brand will be visible to everybody who comes across it on any social networking platform. One of the main reasons you should delegate the task to social media marketing experts that understand how to catapult your company to digital success is because of this.

Stridec promises to provide small and medium-sized enterprises in the Philippines with distinctive and successful solutions from strategy to implementation. Here are some of the tactics we do (and which you should be aware of) in order to establish a relevant and effective social media campaign:

  • Concentrate on the audience rather than the channel. The first thing to consider when building a social media marketing strategy is your target demographic. Who are you attempting to reach out to? What are their passions and requirements? All of these must take precedence. Any digital marketing comes in second to social media networks.
  • Be a human being. As though your consumers were your friends, speak to them as such. Don’t be robotic, and preserve a human factor in all of your work. Customers want to interact with real people rather than with software that sends out automated communications.
  • Deal with unfavourable feedback in a professional manner. Reputation management is one of the most crucial aspects of a social media strategy. Many social media marketing firms overlook the significance of keeping a positive online reputation. Don’t react angrily when someone says something nasty about your company on social media. Don’t feed the trolls, and be upfront about your brand. The best parts of a customised strategy are honesty and modesty.

Don’t worry, social media isn’t going away anytime soon. Millions of users will remain loyal to Facebook, Instagram, Twitter, and other platforms as long as they serve their purpose. Take advantage of the situation. Remember that as an entrepreneur, your job is to sell where the market is.

Do you need assistance with your social media strategy? We’ll show you how it’s done if you talk to us.