Businesses must adopt a social media strategy.

According to Hootsuite’s Global State of Digital 2021 study, 40.4 percent of Internet users use social media for professional purposes, while 44.8 percent use social media to seek brand information.

That’s nearly one in every two people – and keep in mind, there are 4.48 billion social media users worldwide.

Marketing and capturing leads on social media has made sense, and it might cost you less time and money than you think.

What’s more, you can be inventive with your lead creation strategies. Please allow us to explain why.

Facebook is still the best social media platform for lead generation.

Businesses frequently inquire about the best platform for generating leads.

Even for B2B businesses, most people think that Facebook is by far the most popular platform.

According to Okto post, B2B marketers got 80% of their leads through LinkedIn in 2015.

B2B marketers feel Facebook is far ahead of LinkedIn in terms of quality lead creation, according to a more recent and influential study report from Social Media Today.

If you look at the numbers, running ads on Facebook is also more cost effective than Google Ads.

Despite the fact that 2021 has been a tumultuous year for Facebook advertising due to many platform changes and the loss of iOS data, running Facebook advertisements is still marginally less expensive than running a Google ad in terms of cost per click (CPC).

In 2021, the average CPC on Facebook is expected to be $0.97. The CPC for Google Ads Display will be just under a dollar, while the CPC for Google Ads Search will be between US$ 1-2.

When it comes to social media platforms, Instagram and LinkedIn are the most expensive, costing $3.56 and $5.26, respectively.

These expenditures do matter for medium to long-term social media campaign plans.

The Benefits Of Using Social Media To Generate Leads: Formats And Techniques

So far, we’ve shown that social media lead generation campaigns will increase your visibility while also likely costing less than a Google Ads campaign.

The nature of social media itself is another significant benefit of social media lead generating.

There are a variety of approaches to build campaigns and content to attract leads that don’t feel like they’re being pitched to. Take a look at the following:

Lead Generation Ads

Advertising on social media is both visible and effective. Consider the audience. Social media ads can be customized based on demographic profiles, geography, and the time people are most active on the network, among other factors.

Do you have a special deal that you’ve been promoting with Google Ads? You can also use Facebook, Instagram, Twitter, and LinkedIn to target your ads.

The ease with which information may be collected is one of the best parts of developing lead generation ads on social media. Forms are pre-filled with the user’s name, email address, and phone number, as well as any other information in their profile.

Someone who sees your lead generation ad on their phone can join up in a couple of seconds, with no effort.

Targeted Advertising

Do you still want to entice clients to return to your website? You can use retargeting to try to reclaim your website visitors’ attention if you attached a tracking pixel to them.

The possibilities are infinite. Did they abandon a shopping cart or fail to complete a form? The quickest way is to use social networking forms.

You may also target these advertising based on where they are in your sales funnel, and create ads that raise awareness or encourage people to take action.

Make use of the data you already have to create the messaging you require.

Endorsements by Influencers

You can get creative on social media when you partner with influencers to support your company, as we highlighted in one of Stridec webinars. Do you want to increase conversions without making a hard sell? Influencers.

Influencers not only interact with specific audiences efficiently, but they can also be considerably less expensive than celebrity endorsers, who are likely better at raising awareness than closing sales.

If you’re a pro at video testimonials and influencer marketing, you’ll need social media to propel your campaign forward.

Content Lead Magnet Campaigns

Not every company can convert clients on the first, second, or even third interaction. If you’re a B2B company, you already know that your customers must be aware of the problem you can solve as well as the solution you provide.

A basic lead gen approach you should pursue is educating your clients through research studies or white papers. In terms of lead creation, LinkedIn and other social media networks might give your company more credibility than a Google search campaign that was introduced cold.

Format Flexibility

Because social media platforms provide so much freedom, more organizations are experimenting with different advertising and lead generation formats.

Animated animations and GIFs Videos with a long learning curve. Ads with a carousel of images. Downloads of documents and apps.

The key is to design your content and calls to action to a brand voice that your target audiences can relate to. Google Ads is wonderful for capturing leads, but Social Media is better in terms of budget, formats, and audience reach.