Some of The Most Important SEO Ranking Factors in 2023

People desire substantial improvements to happen in their life at the start of a new year. They are correct in believing that this transition will provide a fresh start and a new chance. And this is especially true for businesses, as 2019 provides an opportunity to plan the following year while remembering all of the lessons you’ve learned from your missteps and disappointments.

When it comes to marketing and advertising, the watchword is the same: digitization of organizations, but the strategy varies. Marketing is becoming more personalized. Generic nurturing programs, stock imagery, and impersonal calls to action will no longer work to persuade clients. To compete in the internet environment, firms must develop targeted and high-value marketing strategies at every stage.

Search Engine Optimization (SEO) is a must-have for any business website in today’s market because it will bring you more traffic over time, which equals more leads and revenue. However, all of your marketing efforts would be futile if you overlook critical SEO ranking variables required to win a search.

1. A Secured Website (HTTP): According to 30 percent of websites ranking on Google’s Page 1 are entirely HTTP. Which means they are all secure websites, and security is crucial when it comes to ranking. In other words, while HTTP may not be the determining element in page crawling, it is unquestionably one of the SEO ranking variables.

2. Optimize Page Speed: Page speed has been officially identified as one of the most important SEO elements for Google rankings for both desktop and mobile sites. Websites with slower loading speeds may lose visitors and revenue if Google penalizes them.

3. Mobile Friendliness: As the use of mobile devices has expanded, Google has made the mobile-friendliness of any website a significant criterion. Mobile-first indexing is now a reality, and you must ensure that your content looks the same on desktop and mobile.

4. Optimized Content of High Quality: Content is a crucial SEO element that contains all written content on your site. For the time being, it is critical to developing engaging content that focuses on your audience’s interests. This enhances engagement levels, reinforces your business’s popularity on search engines, and boosts sales numbers. It is not enough to simply write good content to establish a strong internet presence. It must be optimized in order to appear towards the top of Google’s search results. To attract visitors to your website, you must be well-versed in all technicalities and strategies.

5. Others: User Experience (UX), On-Page Optimization, Backlinks, and a slew of other SEO ranking variables will assist your company’s website to work more smoothly.


It can be argued that the combination of all SEO Ranking Factors results in an excellent functioning website. For better SEO in the coming years, SEO marketers must develop a complete and sophisticated SEO strategy. Furthermore, quality SEO services will help your website rank high in search engine results pages (SERPs).

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.