Search engine optimization (SEO) remains an important component of any digital marketing strategy. As much as we enjoy discussing the most recent and cutting-edge digital marketing strategies, SEO has been and will continue to be a reliable mainstay for the foreseeable future.
However, when it comes to developing a comprehensive SEO strategy, most digital marketers focus on a number of factors. Obviously, selecting high-ranking keywords to target is a critical step. Integrating these into high-quality pieces of content could be your next goal. At the same time, building backlinks is essential.
All of these on-page and off-page SEO strategies are necessary. However, technical search engine optimization is just as important in order to create a strong SEO. Focusing on your website architecture and ensuring that Google can properly crawl your website will go a long way toward allowing your website to rise in search rankings.
Why Technical SEO Is Important
There isn’t a single overarching plug-in or hack that will help your website have “perfect” technical SEO. That being said, there are a number of things you can do that, when combined, can significantly improve your technical SEO and put you ahead of the competition.
Why do you want to prioritize technical SEO? Because technical SEO is what informs search engines like Google that you have a valuable website. This is significant because it may cause search engines to rank you higher. After all, they primarily want to present users with the best possible results for their chosen keywords, and technical SEO is a way to ensure your website meets the requirements.
If Google prioritized webpages that were slow, unresponsive, or difficult to navigate, Google users would be more likely to direct their search queries elsewhere. So, if your website loads quickly, has no dead links, and is secure, Google’s crawlers will give it a boost in search rankings.
The reasons for this are self-evident. Creating a solid technical foundation for your website will go a long way toward satisfying and delighting your users. Search engine crawlers notice and prioritize your website over others that provide slower and more buggy experiences.
Technical SEO: Some Tips And Advice
Technical SEO is something you should definitely take seriously. So, what are some of the things you can do to improve your technical SEO? While it would be impossible to list them all in this article, here are some of the most important things you can do.
First, ensure that your website is mobile-friendly. This is significant because more users are now browsing the internet on their smartphones. As a result, Google and other search engines prioritize websites that provide a great mobile browsing experience. Fortunately, search engines like Google have released mobile-friendly tests that can assist you in optimizing your mobile website.
The speed of your website is also important. To get a basic audit of your website’s current speed, use a tool like Pingdom or Google PageSpeed Insights. With that baseline in place, make sure you’re doing a few key things. Consider enabling browser caching, optimizing your website’s images, and enabling compression on your site. These are small steps, but when taken together, they can significantly improve the speed of your website.
Next, make sure your website has an SSL certificate. SSL (secure sockets layer) certificates add an extra layer of security to your website’s visitors. It secures data, verifies identities, and boosts customer trust. As a result, by purchasing an SSL certificate, you will not only improve your SEO ranking, but you will also add additional security to your website. It’s a no-brainer, so if you haven’t already obtained an SSL certificate, don’t delay.
Finally, submit your sitemap to search engines. Sitemaps are simply lists of your website’s pages. They are essential because they allow search engines to find and index your website. Fortunately, sitemaps are not difficult to create. For example, if you use WordPress as your content management system, you can easily find a plug-in that will generate a sitemap for you. Once your sitemap is complete, submit it to Google Search Console and Bing Webmaster Tools. This makes it easier for search engines to crawl your website.
Rising Through The Rankings
Technical SEO will not automatically propel you to the top of Google or Bing. However, ignoring technical SEO will ensure that this does not happen. A slow or buggy website will be penalized by search engines, preventing you from achieving your digital marketing objectives.
As a result, we encourage you to take technical SEO seriously. Audit your website and put some of the suggestions mentioned above into action. Finally, they will help to improve the technical SEO of your website.