The 109 best SEO tools are completely free of charge


What Are SEO Tools?

SEO tools give information and information about your website’s general health and success.

They assist to discover areas of potential and weaknesses or problems, which might hinder you from ranking and gaining awareness in the SERPs.

Just as physical tools have a certain function, so does SEO.

SEO tools are available that can help you:

  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site speed.
  • WordPress SEO.

SEO tools are unbelievably beneficial – but you must learn how to make the most of them.

In addition to the areas we just discussed, there are even a few toolsets that may allow you to get a glimpse into your SEO performance all at once.

Do You Need SEO Tools?

The brief answer: yes.

Imagine trying to create a table with your hands alone.

You’re not going to get very far, would you?


You’ll need equipment, including saws, a measuring tape, a drill and a number of screwdrivers.

Well, you can only get with your hands if you want to construct a website.

You can construct a website, but you wouldn’t know without tools:

  • How many visits your webpages are getting.
  • Whether traffic has dropped significantly.
  • If you have any HTML errors
  • How many links you have.
  • What keywords you could be using to attract more visits.

And so much more.

What Are the Best Free SEO Tools?

If you want to start with SEO, or you want better results for the cheap $0 low cost, here are 109 of the finest free SEO tools you should use.

Free SEO Analytics Tools

1. Google Analytics

Google Analytics is an excellent resource, which for a digital marketer concerned about SEO is almost necessary.

It gives several practical information about websites including the amount of visitors to sites, traffic sources and demographic locations.

Digital marketers may change their content strategy using the precise information from Google Analytics and find out what works and what doesn’t.

Try out the Future of Dynamic Backlink Management

You need a quicker checker backlink? Semrush now offers a high-speed database with a comprehensive set of dynamic backlink management tools.

Google Analytics is one of the greatest free SEO tools for any digital marketer.

2. Data Studio

You may integrate data from several sources, such as Google Search Console or Google Analytics, and generate sharp visuals using Google Data Studio.

3. Keyword Hero

Data missing keyword?

Leave it to the Hero keyword, which utilises complex mathematics and machines to fill in the spaces.

This service is free of charge for up to 2,000 sessions each month.

3. Mozcast

Mozcast tracks changes to the search algorithm of Google, large and small.

Google makes hundreds of updates annually and keeps you up to date on the newest advancements to ensure that you do everything you can to get the greatest SERPs.

4. Panguin Tool

The Panguin Tool links up your search traffic to the Google search algorithm with known updates.

If you observe a drop that is updated, you probably find the culprit and can work on repairing it!

Free Crawling & Indexing Tools

5. Redirect Path

The Chrome Direct Path addon flags 301, 302, 404, and 500 HTTP.

Client-side redirects such as meta and JavaScript redirects are also shown, guaranteeing that any redirect problem may be detected instantly.

With a touch of a button you may additionally display HTTP headers such as server types and caching headers and the server IP address.

In addition, you may copy all this information to your clipboard for simple distribution or inclusion to the technical audit document.

6. Beam Us Up

This tool allows you to identify how your website is not SEO-best practise in order to take remedial steps.

You may filter data by mistake type and export data to Excel, CSV and Google Drive.

7. Link Redirect Trace

Use this Chrome plugin to ensure that all your links are addressing humans and crawlers.

8. Quick Click Website Audit

The Quick Click website audit is an extension of the bookmarklet style that links to many of the most utilised SEO tools of today.

If a link is clicked, the current sites URL will be extracted and fed into the selected tool, so that you do not need to copy and paste the URLs into all tools. It saves a couple of seconds, tens of times a day.

9. Screaming Frog

Crawl your SEO mistakes website.

Discover HTTP header problems, JavaScript Hiccup rendering, HTML excess, Screaming Frog crawling, and more.

10. Screaming Frog Log File Analyzer

Upload your log files to Log File Analyzer Screaming confirm search engine bots, see which URLs were crawled and analyse bot statistics.

11. SEOlyzer

Another SEO log analysis tool that delivers real-time and page classification data.

12. Xenu

Xenu is an original free SEO tool that offers basic site audits, searches for broken links, and other common suspects.

13. Where Goes?

Track where redirection URLs and shortened links with Where Goes?.

14. Check My Links

Check My Connections is a nice Chrome extension that browse through your webpage to detect each link on your page – even broken links.

Color codes for each status code are 200 status codes returning dark green, 300 light green status codes and 400 red status codes returned.

Once you have detected you may copy all dangerous URLs with one click to your clipboard.

15. Robots.txt Generator

Creates an instantly accurate robots.txt file so search engines may crawl your website. For advanced users, Robots.txt Generator may also personalise their files.

16. HEADMaster SEO

Checks bulk URLs for HEADMaster SEO status, redirect status, response time, response headers and HTTP header fields.

Get results, categorise and analyse your findings in real time and export your work to CSV.

17. Keep-alive Validation SEO Tool

See if your servers allow a permanent connection that makes your website faster loading, what HTTP version your server is on, and whether your URLs contain external connections using this tool.

18. Hreflang Tag Generator

Generate hreflang tags so that Google understands the language on your website in which specific pages Google may search in that language.

19. XML Sitemaps

Create a map without registration of up to 500 pages free of charge.

Download or send your sitemap as an XML file.


BROWSEO allows you to examine what a search engine your website looks like.

It simply removes any style from your website and gives you the core structure. This helps you figure out whether it is tough for Google to access key material on your site.

The SERP preview is a nice feature of this free SEO tool. This gives a glimpse of how your search results seem on your site.

You can verify whether your titles and meta descriptions are optimised appropriately and make the necessary modifications.

21. SFAIK Screaming Frog Analyzer

A robust visualization of Screaming Frog crawl data using Google Data Studio.

Free Keyword Research Tools

22. Answer the Public

Answer the public is a sleek solution that offers content marketers with important information about internet inquiries.

Once a keyword is entered, it collects common inquiries based on that keyword and creates a nice visual with the questions and phrases used while looking for the term.

This data offers content makers an overview of potential consumers’ worries and aspirations and allows them to develop highly targeted content that answers their demands.

The public also offers keyword ideas using prepositions like “against,” “like” and “with.”

It is a fantastic research tool that may help you generate better content for people to like and to share.

23. Keyword Explorer

This will offer up to 1,000 keyword suggestions, keyword difficulty, click rate date, and SERP analysis Google’s Keyword Planner is for ad campaigns but you can use it to study keywords by examining how keywords work in advertising. Tool for keyword research. You may search 10 searches free of charge each month.

24. Keyword Planner

Google’s Keyword Planner is for ad campaigns but you can use it to study keywords by examining how keywords work in advertising.

25. Keyword Shitter

Yup. You read it properly.

Get the volume of keywords, cost per click and competitive statistics with this well-known keyword tool.

26. Keywords Everywhere

Keywords Everywhere is a keyword research tool because of the huge list of websites for which search, CPC and competition statistics are available for free:

  • Google Search
  • Google Trends
  • eBay
  • Answer The Public
  • Google Keyword Planner
  • Bing
  • Etsy
  • Soovle
  • Google Search Console
  • YouTube
  • Ubersuggest
  • Majestic
  • Google Analytics
  • Amazon
  • Keyword Shitter
  • Moz Open Site Explorer

It’s available for Chrome and Firefox.


This tool lets you put your Google Docs into WordPress while retaining your formatting without excess code.

28. Also Asked

Find out what questions people are asking about particular keywords so that you can write content that answers those questions with Also Asked.

Conduct searches by country and in different languages.

29. Google Trends

See the popularity in a certain topic with Google Trends from one hour to 2004.

Sort by search category, country and type. See similar subjects, popularity by area, the latest search for phrases and compare them with other terms.

30. Keyworddit

Another great tool to get keyword ideas is Keyworddit, a free service that gives Reddit keywords with context — a collection of threads that have used a specific term.

You put into a certain subredite (e.g. /r/askredit), and you extract a couple of keywords and the monthly search volume in the U.S.

Keywordditing is incredibly easy to use and gives significant insights into individual audiences’ interests.

31. Keyword Surfer

This Chrome extension shows you the search volume right in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.

32. CanIRank

As the name indicates, CanIRank allows you to determine whether you can rank a certain keyword on the first search engine page.

Unlike other programmes that just provide information on how competing keywords are, CanIRank allows you to know the likelihood for a search term and utilises AI to make ideas for improving the targeting of keywords.

CanIRank offers highly competitive data and operational procedures to improve the SEO ranking of your site.

33. Seed Keywords

Come up with a question or topic you want to research, send it to your contacts, and have them select the keywords they would search for to get the information you want with Seed Keywords.

34. Exploding Topics

Similar to Google Trends, Exploding Topics will help uncover topics that are about to become popularly searched before they become popularly searched!

35. Ubersuggest

Ubersuggest is a simple tool to search the keywords for keyword suggestions based on a term provided by Google’s Keyword Planner.

The programme also gives convenient information for each term, including search volume, CPC and competition level.

Ubersuggest’s great feature is its ability to filter terms you don’t want from search results.

You may now enter URLs and obtain domain stats with the recently updated version Ubersuggest 3.0.

36. Keys4Up

Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up.

37. Wordtracker Scout

Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase.

38. KWFinder

With KWFinder, you can discover long-tail keywords –

those more specific less frequently used keywords that yield higher results because of how specific they are.

Free Link Tools

39. Disavow Tool

Use Google’s Disavow Tool to free yourself from toxic backlinks.

40. Link Explorer

See the backlink profile and domain authority of any URL with Link Explorer.

41. Link Miner

See out whether a particular URL has broken links and find the metrics of those connections, including search and social data with the Link Miner extension.

42. Detailed

Find out which links, based on category, drive the most traffic and rankings with Detailed.

43. Backlink Checker

Use our Backlink Checker to find all backlink info for a given URL.

See the number of domains referred, the number of links, the domain and URL rating, and their Ahrefs rank, which are located in Ahrefs’ most powerful sites list.

44. The Anchor Text Suggestion Tool by Linkio

Discover the best anchor text to use for any URL with this Anchor Text Suggestion Tool.

45. SendPulse

SendPulse allows for the configuration of chains of emails, notifications, and SMS messages based on user action, variables, or events.

46. Magic PR

Get a press release informed by SEO best practices with Magic PR.

47. Scraper

This Chrome extension lets you scrape data from any URL and export the info into a spreadsheet.

48. Help a Reporter (HARO)

Help a Reporter is a resource that connects journalists and experts who act as sources for stories.

49. Streak

Convert your Gmail inbox into customer relationship management (CRM) software with this free extension.

Local SEO

50. Google My Business

Connect with customers across Google Search and Google Maps using a free Google My Business profile.

51. Whitespark Google Review Link Generator

Use this tool to find your Google Review listing and generate a shortened link to your page.

52. Local Search Results Checker

Conduct local searches using Google Search or Google Maps with Local Search Results Checker.

53. Moz Local Local Check Business Listing

Confirm that your company’s details appear correctly on various directories with Moz’s Local Business Checker.

54. Whitespark Local Citation Finder

Track your citations, discover new opportunities, and get the citations your competitors have with this Local Citation Finder.

55. Review Handout Generator

Print instructions on how to leave a Google review using Whitespark’s Review Handout Generator for your business via desktop or mobile device.

56. Review Checker

This Chrome extension lets you know if a reputed seller is going to buy the merchandise and, if not, it offers an alternative.

57. Mobile SERP Test

See your local SERPS on various mobile devices with Mobile SERP Test from Mobile Moxie.

Mobile SEO

58. Mobile-First Index Checker

See how your website stacks with Mobile-First Index Checker relative to recommended practises, depending on if it is your desktop or mobile Version.

59. Mobile-Friendly Test

Test your website’s mobile-friendliness with Google’s Mobile-Friendly Testing tool.

60. GTMetrix

Find out how quickly your GTMetrix website loads, how fast it does not load and learn what measures it has to do to optimise load speed.

61. Cloudflare

A network of free content delivery (CDN) servers that allows you to load your material quicker by using a server close to the person loading the network.

Free Multi-Tools

62. SEMrush

SEMrush is an amazing SEO research tool that makes it easy to find out, among other things, for which keywords any website on the web is ranking.

It offers extensive information on these terms, including their rank in SERPs, the URLs they generate and the trends in traffic in the previous 12 months.

You can simply learn what keywords your rivals classify and build amazing content around those terms and phrases with this feature-packed tool.

SEMrush offers more features and unrestricted access with different premium subscriptions.

You may start a free 14-day trial if you want to try the premium features while not cheap.

63. Chrome DevTools

Edit pages in real-time using tools that are built right into Google Chrome DevTools. Diagnosis problems as you encounter them.

64. Marketing Miner

Get a SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner.

65. MozBar

MozBar is a Free SEO browser-friendly toolbar. It gives quick access on webpages and SERPs to sophisticated metrics.

With MozBar, you can simply access any page or site’s Page and Domain Authority ratings.

The Page Analysis function allows you to investigate every page element (e.g., markup, page title, general attributes, link metrics).

On the page that you examine, you may identify keywords, highlight links and distinguish them, compare the link metrics of the various sites in SERPs.

If you require thorough SEO research, MozBar is one of the greatest choices to take into account.

You may access even more sophisticated capabilities such as page optimization and MozPro subscription keyword difficulty.

66. SEO Minion

Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.

67. SEOquake

See SEO metrics and conduct an SEO audit with this Chrome extension.

68. Sheets for Marketers

Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list.

69. Sheet Consolidator

Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool.

70. Google Search Console

Last but not least, without inclusion of the Google Search Console, the list would not be complete.

Besides the fact that the data comes from Google, the Google Search Console offers several insights into:

  • Keyword and URL performance.
  • Indexation issues.
  • Mobile usability.
  • Sitemap status.
  • And much more!

71. Small SEO Tools

A set of tools to facilitate the creation of material, including an article rewriter, a grammar check, a word counter, a spell checker, a paraphrase tool and more.

72. Varvy

Check how closely a given URL is sticking to Google guidelines with Varvy.

73. Ahref’s SEO Toolbar

SEO metrics and SERP details from Ahrefs free Chrome or Firefox extension.

74. Bing Webmaster Tools

The report includes keywords, keyword research, crawling dates and more.

Unlike Google Analytics, only organic search is used by Bing Webmaster Tools. It’s a necessity for anybody who wants to be classified as Bing.

75. Woorank

Woorank is a convenient website analyzer with helpful insights to boost the SEO of your website.

This creates an SEO score for your website and a “Marketing Checklist” that explains measures you may do to solve your site SEO concerns.

The social shareability pane is another amazing feature of this free application. This part gives information on the social network, including the numbers of people, stocks, comments, backlinks and bookmarks on prominent social networks.

Woorank offers also a wonderful mobile component to get information about how and how quickly your sites load on mobile devices.

76. SEObility

A suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility.

77. Lipperhey

Lipperhey will provide free analyses of your website, keyword tips, SEO analytics, and backlink checker.

78. Dareboost

This programme offers you an assessment of your technical SEO, content and the popularity of your website.

You may also figure out what keywords to add to your sites.

79. Siteliner

Discover duplicate content, broken links, page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner.

On-Page SEO

80. Counting Characters Google SERP Tool

While counting characters was a long-lasting technique to assessing the length of meta descriptions and titles, Google does not measure the meta title and description in number of characters. Instead, it utilises pixels.

The Counting Characters tool provides the count and count of characters to guarantee that you create meta tags that are not cut off from an ellipse – represented by (…).

81. Natural Language API Demo

Use machine learning for the Natural Language API Demo to identify the feeling of text.

Use this information to improve the design of your product or site.

82. Rich Results Test

The Rich Results Test will find out if your website supports rich results when your Google result contains non-textual components such as pictures.

83. Structured Data Testing Tool

The Structured Data Testing Tool may use live data or copy and paste code to assess structured data from all web pages.

84. Google Tag Manager

Google Tag Manager allows you to manage your website tags without editing any code!

85. View Rendered Source

See how your browser renders a page with this Chrome extension, including modifications made by JavaScript.

Differences between raw and rendered versions are shown line-by-line.

86. SERPSim

Find out what your SERP snippet will look like with SERPSim.

87. Merkle’s Schema Markup Generator

The Schema Markup Generator tool from Merkle will assist you build JSON-LD markups for articles, breadcrumbs, events, FAQ pages and how-tos.

88. Animalz Revive

Find out which of your pages requires an Animalz Revive update or upgrade.

You may check the traffic for your pages including the traffic percentage your page has lost from its peak.

89. Copyscape Free Comparison Tool

The Comparison Tool of Copyscape will enable you to see the shared text percentage between two different pages in order to eliminate plagiarism.


90. BuzzSumo

Find out which content works best for a specific term and who influencers are for a given topic using BuzzSumo’s free services.

91. Hunter

Hunter will help find all the important email addresses associated with a given domain.

92. SimilarWeb

Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.

93. Wappalyzer

Wappalyzer can let you know whether a certain website uses CMS, CRM, e-commerce, advertising networks, marketing tools, or analysis.

94. Wayback Machine

See a website throughout time, including pages that are no longer on the web with the Wayback Machine.

95. Bulk Domain Availability Checker

The Bulk Domain Availability Checker will review domain registration en masse and register domains if need be.

96. SEO Explorer

SEO Explorer is a free tool for keyword and link research.

Free Rank Checking Tools

97. Ahref’s SERP Checker

See the top 10 domains for any term in 171 countries and receive strong insights from Ahref’s SERP Analyzer.


A specific SERP tracking tool using. the SERPROBOT.

Automatically set up notifications, select the frequency at which your SERP is checked, and view changes.

99. Taptimize

Track SERPs for up to 10 keywords for free with Taptimize and get actionable SEO tips.

100. Bulk Google Rank Checker

See your website’s SERPs for various keywords en mass with the Bulk Google Rank Checker.

101. LSI Graph

Discover LSI Graph related terms. See their trends, volume of traffic, CPC, competition and delete poor search results.

Free Site Speed Tools

102. Mobile-Friendly Test

The Google search algorithm emphasises how mobile a website is.

To that aim, the Mobile-Friendly Test tool of Google is meant to assist you assess whether your website is configured appropriately for smartphones and tablets.

You may only put in the URL of your site and it will notify you clearly if your website is mobile friendly.

The programme also gives ideas for improving the mobility of your site.

The Website Loading Info feature helps you know if Google can access every resource on a given page properly and what to do if that is not possible.

103. Lighthouse

This is the speed utility of Google’s open-source site. Lighthouse delivers performance assessments, accessibility, web applications, SEOs and more.

104. Page Speed Insights

Find out your website’s page loading speed and how to improve it with Google’s Page Speed Insights.


Track your SpeedMonitor loading speed everyday

You may also monitor the speed of a competitor’s site and do on-demand audits.

106. WebpageTest

WebpageTest conducts site speed tests from different locations using different browsers.

WordPress SEO Tools

With a number of plugin choices available for improving SEO, WordPress is a robust SEO-friendly CMS platform.

Although this post is not a WordPress specific plugin list, it is worthwhile noting a few important plugins.

107. RankMath

A newer WordPress SEO package, RankMath contains 15 modules and gives SEO assistance through 30 distinct sorts of upgrades.

108. Yoast SEO

Yoast SEO is the most installed SEO suite for WordPress, with regular updates and new tools.

109. Ahrefs WordPress SEO Plugin

The Ahrefs WordPress SEO plugin offers you content audits, backlink checks and monitoring and organic traffic development tools.

Here are more listings of Google Analytics plugins, Twitter plugins and plugins for site performance improvement.

Hitting the SEO Highway Today & Beyond

It was never easier to start with SEO than it is today.

Numerous free SEO tools like the aforementioned are accessible on a limited budget to SEO beginners and digital marketers.

These tools provide many amazing capabilities and may yield surprising results when used correctly.

So locate and make the most of a tool that works for you.

More Resources:

  • A Guide to Agency Essential SEO Tools
  • 10 Fantastic SEO payout tools worth the money
  • SEO Free Trials Tool: You may try 7 fantastic SEO tools before you buy

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.