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The Applications of 7 Emerging SEO Technologies in 2023

SEO

Being an SEO expert isn’t simple, especially when I say you have to keep yourself informed every second to stay up with the industry’s ever-changing needs. Yes, SEO is one of those industries where what worked weeks (or even days) ago will not work today or tomorrow!!

As a result, you may think of SEO as a dynamic business where you’ll always be busy with a variety of technologies that you’ll need to master in order to generate sales and attract prospects. Only then will you be able to outperform your competition and become more efficient. But what exactly are these new technologies? What role do they play in SEO? Such questions may arise in your thoughts, and this is a common occurrence.

Don’t be concerned! The top 7 new SEO technologies, as well as their fantastic and profitable applications, will be discussed in this piece. So, without further ado, let’s get this party started.

Watch out for these 7 top SEO technologies and their implementations

  1. Natural Language Processing (NLP)

The implementation of Google’s Bidirectional Encoder Representations from Transformers (BERT) algorithm in 2019 ushered in the rise of natural language processing (NLP) in the SEO sector. In its most basic form, Google can now figure out the more correct meaning of every single word in a phrase just by looking at its context, thanks to the use of NLP in SEO.

That is, Google will no longer depend simply on specific words or phrases to deliver the best results for a user, but will also consider the intent behind the search. This is how NLP implementation in SEO would work.

The above example demonstrates how NLP will improve the user’s search results.

Application in SEO:

To use NLP in SEO, you must first comprehend the importance of informative material and the value it adds to the searches being conducted. With that in mind, concentrate on creating content that perfectly answers Google searches, such as the one seen above.

Natural Language Generation (NLG)

You may now create brief but significant material or phrases that read better than previously with NLG.

NLG, as a technology, relieves content creators of the load of producing long-form material through automation. As a result, you may polish the text into a concise yet informative style.

Furthermore, SEO is primarily concerned with short-form material such as memos, headlines, taglines, and titles.

Application in SEO:

You may create fantastic and high-ranking content pieces using NLG technology, such as landing page content, social media primary text, blog introductions, email subject ideas, listicles, meta descriptions, and more. Here’s an example of what I’m talking about.

If you need to create a post on “excellent blog content,” you may use the copy.ai tool, which will provide you a pointer that you can use to frame the entire piece. As a consequence, it will improve your SEO results.

TF*IDF

TF*IDF stands for Term Frequency times Inverse Document Frequency, which seems difficult at first. Simply said, TF*IDF indicates the importance of a keyword on a page by comparing the frequency of the same phrase over a wider document collection. As a result, it’s frequently misunderstood as a term density measurement tool.

Though it’s unclear whether Google uses this TF*IDF in its search algorithm, including it into your SEO strategies is never a bad idea.

To begin, just frame material around any term and paste it into any of the major TF*IDF tools, such as Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

Application in SEO:

You might be shocked to learn that the TF*IDF score for your target keyword has a significant impact on the ranking of content related to it in the SERPs. This is because the TF*IDF tool examines the whole text and proposes changes to make in order to improve SEO optimization.

This can involve both deleting existing phrases/words and introducing new ones that are necessary but are currently absent.

GPT-3

Have you ever heard of a content item being created by a robot? If not, you should read this Guardian piece from September 2020, which uses GPT-3, or the Generative Pre-trained Transformer Number 3, an automated content production API. And believe me when I say that GPT-3 has been a hot issue in the SEO business since then.

Unlike other automated content tools that can be found on Google, this GPT-3 has been meticulously trained using a variety of datasets such as the Common Crawl dataset, Wikipedia, important historical literature, and much more to obtain a sense of how a regular human being writes!!

A writing prompt is enough for GPT-3 to create a whole article behind it, based on how it’s taught and what the API reads from the internet. The content item below is an example of what the API may create.

See, it’s possible that none of you will be able to tell whether this material was created by a person or a robot! Give it a go and see for yourself!!

Application in SEO:

Lead generation is a critical component of SEO, and an effective email is essential in this aspect. However, creating attractive email content from scratch isn’t everyone’s cup of tea, and here’s how GPT-3 may help you. It’s as simple as plugging some pointers into the programme where you want the email content to be drawn out, and you’re done!

The GPT-3 API, on the other hand, may help you prepare the initial draught of your material to express your brand.

SEO A/B testing

Best SEO techniques advocate putting more emphasis on SEO A/B testing rather than user testing. Unlike user testing, where you assign random users to multiple versions of your website pages to see which one to utilise for better results, SEO A/B testing assigns every random visitor to the same version of your website pages.

Application in SEO:

You can try different things depending on what you want to achieve for your business and your degree of experience. It’s best to test items like the title tag, meta description, and H1 heading tag for a novice, for example. SEO testing might encompass things like AMP pages, internal anchor texts, schema markup, fresh content, and more for an intermediate or expert SEO practitioner.

All of the above will show you what is and is not working for your company. As a result, we can assist you in optimising your website pages for improved SERP ranking and lead creation.

Google Tag Manager, Rankscience, Optimizely, and other prominent SEO testing tools are just a few examples.

Automated on-page content optimization

If I ask you how you develop long-form content with the goal of having it rank higher than your rivals’ material, you’re likely to describe the method below.

  • In the SERPs, look at the pages of your competitors.
  • Identifying all of the keyword-specific headings and subheadings listed on the pages
  • Identifying the gaps in your sites’ content and developing a new and improved piece of content based on your findings.

Am I correct? It’s the fastest route out, but it’s also the most time-consuming. Furthermore, there’s a risk you’ll overlook some crucial details in your article. Here’s how you can avoid this by using automatic on-page content optimization in this case.

Application in SEO:

On-page content generation and optimization that is automated is directly related to less time spent on content briefing and research. Frase.ai and Content Harmony are two SEO solutions that can help with this.

By just entering your primary keyword into frase.ai, you may reduce the amount of time you spend exploring the substance of your topic (s). Following that, the programme will go through the top pages of the SERPs and collect all of the data you’ll need to include in your article.

The same is true with Content Harmony, which assists you in developing a higher-ranking intent-based content brief for any term.

Non-text content factors

For creating a better user experience on your website pages, these non-text content factors are highly useful.

It’s a common perception that content with merely blocks of text all over the website is unappealing, and this is a key contributor in SEO score degradation. As a result, SEO necessitates the extensive usage of the non-text content elements listed below.

  • Images,
  • Infographics,
  • Graphs,
  • Charts,
  • Videos,
  • Audio clips,
  • Animations,
  • Slideshows,
  • Downloadable files such as PDFs, etc.

Application in SEO:

The following are some of the tools that may be used to produce the non-text content components mentioned above:

  • Canva: For the creation of high-resolution stock pictures.
  • Venngage: For creating attention-getting infographics.
  • Invideo: Using numerous on-demand templates, you may produce or modify films while on the move.
  • Animaker: Animaker is the finest option for animated videos.

Incorporating the non-text content aspects mentioned above is extremely beneficial to your SEO and is directly connected to increased browsing duration and decreased bounce rates.

Final words

SEO is a dynamic industry with a diverse range of technology that SEO specialists may use to express their corporate and personal branding. The top 7 new SEO technologies, as well as how each of them fits into your SEO strategy, are listed above.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.