The Best Search Engine Optimisation Strategy For 2023

1) Quality Backlinks

Creating high-quality backlinks is one of the most significant SEO factors for SERP optimization. When building backlinks, the quality of the backlinks is prioritized over quantity.

We occasionally find that we place links to our website everywhere, but we are never able to achieve the desired result or outcome, and we are also unable to offer them the appropriate information they require.

Because of the changes in Google’s algorithm and standards, SEO strategists should concentrate on building high-quality backlinks. As a result, it is critical to provide connections to our website on high-quality websites.

2) USER friendly website

The appearance of a website has a significant impact on the user’s experience. It’s usually a good idea to keep your website’s design and layout user-friendly. Because users are more interested in the aesthetics of the website than in the backend procedures used.

Always create your website with SEO in mind, ensuring that there are no broken links and that the architecture is correct.

3) Video marketing in seo

According to recent studies, the vast majority of individuals prefer to watch videos rather than read text. Now is the time to work on enhancing videos with relevant keywords, which will aid in the generation of organic traffic to our website.

In 2021, this trend is likely to modify or influence SEO strategy.

4) Focus on related keyword Research

The most significant aspect of SEO strategy will always be keyword research. Always concentrate on obtaining Opportunity keywords, as this will aid in obtaining a high organic Click-Through-Rate, also known as CTR.

The use of LSI keywords is always encouraged. LSI keywords are nothing more than a suggestion from Google at the bottom of the page to provide extra search results related to our content.

5) quality content

One of the most critical aspects of an SEO strategy is high-quality content. High-quality content aids in the creation of quality backlinks as well as the acquisition of quality backlinks from high-authority domains.

Quality content is essential for providing a wonderful user experience, and it also aids in organically attracting more audiences to us.

Always write for your readers as if you were speaking directly to them, which should be incredibly effective but easy.

6)  Voice search optimization

Strategists will find that voice search optimization is quite valuable to their SEO approach.

I’m sure you’re thinking to yourself, “What Is Voice Search Optimization?”

The optimization of keywords and keyword phrases for searches using a voice assistant is known as voice search optimization. Instead of typing, the user can use voice commands to search for information.

6 things one must keep in mind while doing voice search optimization

  1. Focus on using more of long tail keywords.
  2. Ensure to transform any queries into questions.
  3. More use of conversational language.
  4. Optimizing future snippets
  5. Content optimization.
  6. Design for mobile.

7) Mobile First strategy

According to a recent Google update, by September 2020, Google will use the mobile version of the material for ranking and indexing, as the majority of consumers now use Google search on their phones.

What is mobile-first indexing, and how does it work?

Google will view the mobile version of our website as the beginning point in their indexing and ranking techniques if we use mobile-first indexing.

What should you do when it comes to mobile-first indexing?

First and first, there is no need to be concerned or alarmed because this change is still in its early stages of testing and will only be rolled out to websites that Google believes are ready to adapt.

According to Google’s Mobile-First Indexing guidelines, if a website’s mobile and desktop versions are responsive or identical, we may not need to do anything special.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.