Digital Marketing


In the Philippines, digital marketing is no longer in its infancy. With 80 million internet users in the country (expected to reach 100 million by 2023), businesses and startups alike are quick to take use of digital platforms.

But it’s not only convenience that drives organisations into the digital marketing ecosystem—all it’s about growth.

What Is Digital Marketing and How Does It Work?

There are a variety of definitions for digital marketing, but let’s start with the most basic:

Marketing initiatives that take place online are referred to as digital marketing. It’s a catch-all phrase for a variety of methods that let you market your brand and communicate with your audience through various internet platforms or other forms of electronic media. Digital marketing services include SEO, social media marketing, content marketing, sponsored ads, and email marketing.

As the internet grew in popularity, digital marketing became increasingly important in helping firms navigate the online world. The digital space, when combined with the advancement of mobile technology, has given today’s firms the ability to expand their marketing operations more cost-effectively.

What Role Does Digital Marketing Play in Business Growth?

But why should you use digital marketing? There are two reasons for this:

  •  It is convenient
  • It is economical.

Traditional marketing strategies haven’t gone away, and firms still rely on them for promotion, but the surge in digital consumption is too significant for businesses to ignore. Even if you run a mom-and-pop shop in your neighbourhood, internet marketing methods for businesses can provide you the exposure you need to attract clients.

Let’s look at how digital marketing can assist businesses in growing:

1. Digital Marketing Assists in Authority Building

Consider the last time you used Google to conduct a search.

Do you go to the third or fourth page of search results and click on websites? The majority of visitors never scroll past the first page.

The majority of traffic travels to websites on the first or second pages of search results, making first-page rankings even more significant. The greater your website’s ranking and internet presence, the more appealing it seems to users.

Being at the top of the food chain has its advantages. Staying on the first page of Google helps organisations develop authority and establish credible branding in digital marketing.

Begin by putting together an SEO and content marketing strategy that includes the following:

  • Content that is tailored to their requirements
  • Content that piques their interest and encourages them to return to your site
  • Content that establishes your subject matter expertise and identifies you as a niche authority.

Whether you’re a little business or a large corporation, your internet presence serves as a foundation for keeping in touch with your customers.

2. Digital Marketing Aids in Attracting a Specific Audience

The greater the number of individuals who notice your brand, the better. However, this is not always the case.

You must target your marketing to the correct demographic if you want your efforts to pay off.

In contrast to traditional marketing, digital marketing allows you to be as specific as you want with your target demographic. This keeps you in front of the people who are most likely to become consumers.

This can be accomplished in a variety of ways:

  • Paid advertisements: Make your company visible to people who are looking to buy when they search online. All you need is an interesting ad message, targeted keywords, and a budget to run Google advertising.
  • Banners for remarketing: What if a visitor doesn’t convert? You may still get them to return by placing retargeting advertising on the websites they frequent.
  • Content marketing is a term that refers to the process of Use content to deliver the correct message to the right audience at the right time based on where they are in the buyer’s journey.
  • Build your brand’s following on social media and communicate with people who could eventually become brand advocates.

These actions can assist your business capture a more laser-focused audience that is more likely to deliver more returns with the correct planning and execution from a digital marketing agency.

3. Digital Marketing Assists Companies in Developing Scalable, Measurable Strategies

Data is at the heart of marketing. You can’t create your plans based on guesswork.

While traditional marketing brings attention to your company, how do you turn that attention into profit? You can wind up with erroneous assumptions and find it tough to alter your marketing efforts to optimum profits.

Digital marketing is distinct from traditional marketing. Results are assessed and tracked, allowing you to fine-tune your plan as needed until you reach your objectives.

You can define metrics to monitor the performance of your initiatives when you start an internet marketing campaign: clicks, bounce rate, and conversions.

This type of performance marketing gives you information on which to base your next action.

Unlike traditional marketing, you can observe the results of your initiatives in real time with digital marketing. You can use a variety of internet marketing tools to gather data on various parts of your marketing campaigns:

  • Search Console by Google
  • Google Analytics, Ahrefs, and Semrush

You may scale your next strategy to generate better ROI for your business using performance-based marketing data.

4. Digital marketing aids in the generation of more leads for a lower cost

In the Philippines, a 30-second television commercial will set you back hundreds of thousands of pesos.

But, let’s be honest, let’s face it. Not every company has the financial means to devote such a large sum of money to brand promotion.

The good news is that they don’t have to: digital marketing allows organisations to conduct lead generation campaigns without incurring the exorbitant costs associated with traditional advertising.

You may increase lead generation and apply a more holistic approach to win more customers by using inbound and outbound marketing tactics.

Here are some examples of how you can combine inbound and outbound marketing methods in your digital marketing strategy:

Email Marketing and Content Marketing:

What’s the Difference? Learn how to send your greatest content to your leads and nurture them into customers by starting with email marketing 101.

SEO and PPC: To gain as much online real estate as possible, supplement your plan with SEO and PPC.

Remarketing and Video Marketing: Engage your audience with video marketing and remarketing until they’re ready to buy from you.

You don’t need a large budget to succeed with digital marketing. As a result, all of the money you save on marketing may be used to expand other elements of your organisation.

5. Digital Marketing Aids in the Management of Online Reputation

What do your customers have to say about your company?

Digital marketing aids in the discovery of customer insighseots and the development of a plan that appeals to their feelings. You have influence over your internet reputation, which is much more crucial.

You may gain your clients’ trust through a variety of digital platforms and display it for all to see. Appearing on review sites with a good rating, for example, gives you an advantage in persuading clients to make a purchase.

To collect data on brand mentions and reviews, use social monitoring or reputation management tools. Some of the most popular tools for brand monitoring and management include Hootsuite and Brandwatch.

6. Digital Marketing Transcends Geographical Barriers

When it comes to location targeting, digital marketing isn’t as limited as traditional marketing methods. It blurs geographical lines, allowing firms to reach out to people and places outside of their immediate area.

An increased internet presence can help your firm compete in both the local and worldwide markets with the right plan.

Unlike traditional marketing, when posters or billboard ads are only seen by people who happen to pass by, digital marketing allows you to reach a global audience.

Because there are no geographical boundaries, you can flourish alongside household companies in your sector.

7. Digital Marketing Assists Your Business in Increasing Revenue

Any business owner would like to know how much money digital marketing will bring in. After all, why invest in something that doesn’t create revenue?

Businesses that leverage digital platforms can increase their revenue by 2.8 times. You’ll have additional opportunities to drive business as your authority and internet presence grow. This raises your conversion rate by increasing the amount of qualified traffic to your website or other digital assets.

The additional money allows you to expand your operations, attract new consumers, and eventually grow your firm.

Is Now The Best Time To Make The Switch To Digital?

Here’s a thought for you: Why aren’t you online if your competitors and customers are?

You can’t afford to be complacent with your marketing strategies as the digital landscape changes and customer behaviour shifts. Go digital if you want to help your company stay one step ahead of the competition.

Digital marketing evens the playing field and gives your company the ammunition it needs to compete with the competition – from startups to established brands.