Because SEO algorithms change on a regular basis, the future of SEO is quite bright. People may argue that because it took them several years to investigate and comprehend current features and scope, it is premature to evaluate its future ramifications. However, technology has advanced to the point that it is no longer possible to forecast everything. This blog presents the top five predictions made by SEO specialists regarding the future of SEO.
Top 5 Predictions About the Future of SEO
1. UX will be a deal breaker
The SEO algorithm has evolved over the last decade. Previously, it was considered a technical work, but now it is regarded as an art form. Marketing experts must not only study the technical aspects of website optimization and different content types for search engines, but they must also learn more about online traffic analysis, or how a user interacts with a page.
Because search engines profit from web traffic, they are concerned about user experience (UX). To increase web traffic, the search engine successfully modified the user experience. You should concentrate on creating customer-engaging content because no matter how good your material is if it is not user-engaging, the user will leave your website.
You must understand how visitors engage with site material. Google Trends and Google Search Console are free tools for viewing all visitors’ browsing patterns. These tools assist you not only in measuring visitor patterns but also in tracking other personalized pages.
2. Accelerated Mobile Pages (AMP) will take your website ahead of others
Previously, Google solely recognized optimized desktop webpages as a ranking factor; however, in the future, Google will treat mobile pages and desktop pages as independent indexing criteria. In addition, mobile indexing will be high on Google’s priority list. Indexing means that you should focus not only on design and style but also on creating a mobile-friendly website.
In today’s world, mobile users outnumber desktop visitors, so every search engine focuses on mobile optimization through the usage of mobile-accelerated pages.
3. SEO will know, what exactly are you looking for
The days of having to type keywords into a search engine to find information will be over. In the coming years, search engines will use artificial intelligence, the internet of things (IoT), and other smart technologies to automatically detect what you are looking for.
Nowadays, every electronic device is linked to every other electronic device. It will examine your purchasing habits, surfing habits, the types of material you prefer, and many other aspects of your life. In the future, you won’t have to sift through 10-15 websites; instead, it will only display you content that is relevant to your search.
All of this will be feasible thanks to capabilities such as XML site-mapping structured data markup, labeling, voice compatible data search, and so on.
4. Voice Search is the ultimate future of SEO
Apple has Siri, Amazon has Alexa, and Google has also released a navigation application called Google Assistant. However, the day is not far away when Google will answer all of your requests based on voice searches.
Google may require websites to format their page titles as questions, and the answers to those questions will be provided in short paragraphs with a voice and text display.
Google has already begun to take the initiative, thanks to Google Direct. After exploring the most relevant content, it answers the majority of your inquiries and places that content above all search results in the SERP.
5. SEO combined with Artificial Intelligence (AI)
In the SERPs, there are snippets that discover relevant information based on the user’s search criteria. It will be upgraded to a greater level in the future, and unauthentic information will be automatically eliminated from the SERP.
Snippets will be a deal-breaker for SEO if you want to boost your website’s visibility and rating.
With the help of artificial intelligence, detecting spammy links will become much easier in the future.
Summarya
The preceding five forecasts are not simply guesses; they will occur exactly as stated. You will be amazed at how far SEO has progressed, but some Google Ranking Elements will continue to play a vital role in raising your SEO score and website ranking, therefore a complete understanding of each of these factors is required.
We’ll be back with another intriguing blog post soon. Until then, if you have any questions on this topic, please leave them in the comments section below.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.