Digital Marketing


The rapid proliferation of the e-payments ecosystem in the Singapore over the last year and a half – roughly including the COVID-19 pandemic – has been one of the most remarkable occurrences.

Despite the fact that up to 78 percent of Filipinos are unbanked or underbanked, the Philippines has joined a Southeast Asian digital consumer base of 310 million, which Bain & Company forecasts will be reached between 2019 and 2020.

What does this signify for ecommerce businesses looking to expand? If you’re a new ecommerce company entrant – or even if you’ve been around for a while – here are some things to keep an eye on that can help you operate your business more effectively.

GCash + PayMate Collaboration

With over 40 million active users, GCash has recently launched a new cooperation with AUB PayMate Botty, which allows online retailers to accept orders and payments via web, Facebook, and Facebook Messenger.

PayMate partner sellers will also be able to integrate delivery into the selling experience and get money that may be transferred for free to BPI and UnionBank, and for a modest transaction fee of P15 to other banks.

Payments using Viber Chatbot are coming soon.

Viber, the popular social messaging software, has been discussing the possibility of allowing users to communicate without leaving the app for some time. This development, which has been in the news since 2020, could begin in early 2022, possibly in collaboration with GCash and PayMaya.

Viber’s FoodPH chatbot already accepts in-app payments for food orders. This feature will be available to all sellers, large and small, who are already on Viber. Because these brands are already present and active on the platform, consumers may be able to pay for orders placed at SM SuperMalls or Ace Hardware, as well as make bill payments to utility services like PLDT.

Have you started an online selling business and created your own website, but you’re looking for an e-commerce payment partner? PayMongo, a Filipino startup, can combine payments made by credit card (Visa and Mastercard), pawnshops (Cebuana and Lhuillier), 7-Eleven, GCash, and GrabPay.

You may have an online storefront, but you can actually take money via chat, online PM, SMS, and remit link payments to buyers utilising

 PayMongo links

just like evolving financial payment companies.

Whether you sell directly to customers, interact with other storefront apps, or join large aggregator platforms like Shopee and Lazada, the number of ecommerce payment methods continues to rise.

There are numerous advantages and disadvantages to consider, but as you continue your digital transformations, keep the client experience in mind.