The SEO Process — A Step-by-Step Guide to Increasing Your Online Presence


The first thing that springs to mind when we think of digital marketing or online marketing is SEO. This is because the entire industry is obsessed with SEO. There are millions of pages on the internet that discuss SEO strategies and methods. Worryingly, there are relatively few articles, blogs, or pages on the SEO process. So, if you’re seeking an SEO process, there aren’t many posts about it. That is why, while most self-learners are aware of SEO and SEO advice, they do not understand how to execute SEO for a website.

Search engine optimization is a basic concept to grasp. We optimize our content, pages, platforms, and accounts in accordance with search engine guidelines. However, there is something more vital than a definition. The issue with search engine optimization is that everyone knows everything there is to know about it. Because it appears to be simple when you are learning it. However, when it comes to real applications, you will discover that the entire SEO process is not that simple. Because there are so many real-world issues that go in the way of attaining objectives. As a result, you’ll have to accomplish it practically. Here we are, at the end of the SEO procedure. So let’s get to the meat of this post.

Complete SEO Process

In this section, we will go over the entire SEO process. We will inform you of the very first step you must do when beginning the search engine optimization procedure. If you follow these instructions, doing SEO for any website will be a breeze. There will be some changes in your SEO campaign. However, the fundamentals stay constant. As a result, you may confidently follow these steps.

#1. Planning

The first step in SEO is to plan ahead of time. Not only SEO, but anything you do in your life must have a plan in place. You can’t move forward unless you have a plan. As a result, we recommend that you begin with planning. You should create a plan that details what you need to accomplish, the type of SEO you want, and anything else you intend to do or want to do in your SEO efforts.

#2. Audit

The next stage is to conduct an audit. However, some of the top digital marketing blogs will tell you that auditing is the first step in any SEO plan. Because some marketers choose to audit the website or platform, they develop plans based on the results of the audit. So it is up to you to decide what is best for you.

#3. Analyzing

Results and reports will be generated as a result of an SEO audit. A plethora of insights, analytics, and data will be available for analysis. The process of analyzing should be treated carefully. You must recruit someone who has prior expertise in analyzing audit reports. Because the results of these analyses will tell you what to do next. After thoroughly examining your objectives and duties, you will set all settings here. That is why we advise you to conduct it under the supervision or guidance of some experts.

#4. Setting Goal

You are now through with auditing, planning, and analyzing. It is now time to create goals for your SEO campaign. Some SEO tactics are just concerned about traffic. Others are in charge of lead generation. The websites each have their own set of objectives. If you have a website that provides news-related information, you may be seeking subscriptions or traffic through an SEO strategy. If you have an eCommerce website, on the other hand, you will be aiming for increased sales through your advertising campaign or SEO effort. Before you begin the SEO process, you must establish goals for yourself.

#5. Keyword Research

Keyword research is an essential component of the entire search engine optimization process. You should never neglect this step since without correct keywords, you will be unable to target your audience and obtain the desired outcomes. It is also critical to have keywords analyzed by a team of professionals or at the very least an expert SEO analyst. Because the appropriate keywords will attract the right audience to you, and if your keywords aren’t right for you, you’ll get less or strange traffic.

#6. Technical SEO

Technical SEO is the initial phase in the SEO process. Technical SEO encompasses a wide range of activities. Technical SEO includes everything from meta descriptions to URL optimization to site maps and their submissions. Technical SEO is a must-do step in the SEO process.

#7. Content Optimization

Optimizing your content is critical since content is king, and optimization is essential for it. You must optimize your content before publishing it on any of your company’s platforms. Whether it’s social media or your website. You must optimize it using the appropriate keywords.

#8. Achieving Goals

When you begin publishing your pages and content, you will begin to see results. You will discover that you are easily attaining your objectives. But there will be a slew of obstacles along the way. As a result, you may want the services of an expert team or the assistance of an expert to reach your goals.

Things To Consider

As you can see, the process of performing search engine optimization for your website is not difficult. It is quite simple for all website proprietors. However, you will still require the services of a search engine optimization specialist. When it comes to SEO, there are a few things you should keep in mind. These are the most significant SEO considerations.

User Experience

All of the search engines have stated that the user experience will be the primary criteria used to rank sites on SERPs. As a result, the user experience must be prioritized.

Search Engine Update

Always keep an eye out for search engine optimization upgrades. Because it will assist you in keeping your SEO effort in sync with search engine algorithms.

Advanced Techniques

SEO analysts employ artificial intelligence, cloud computing, machine learning, and a variety of other techniques. To achieve the required outcomes, you should additionally employ certain advanced tactics.

Mobile Optimization

It is critical to optimize your website for mobile devices. Because mobile devices account for more than 70% of internet surfers, and this figure is growing by the day. As a result, you must focus on mobile SEO. Your SEO effort will fail if it does not include mobile optimization.

Search engine optimization is not easy, but it may be made easier if you stick to the procedure and organize everything ahead of time. As a result, we have included planning in the previously indicated real process. You can complete all of these steps to begin working on the SEO aspect of your website. The most crucial thing to remember is that user experience is critical. You should also be aware that SEO takes time. As a result, if you use SEO services, you need to be patient. It may take some time for your SEO campaign to produce results.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.