Because it converts the countless relevant Google searches about your industry into leads, search engine optimization is such a powerful marketing acquisition channel. We believe that effective SEO is still such a dominant lead generation strategy that it is still your best bet for maximum ROI if you can only afford one marketing tactic. Customers go to Google for answers, and if you dominate a local or national search for your keyword, you are that answer. That is why SEO is so important.
As a master SEO agency, we recognize that while SEO is incredibly powerful, it is also a highly complex tool to use. While there are hundreds of factors that go into Google search rankings, we’re focusing on what we believe is the most important aspect of SEO today. We’re happy to assist, whether this blog serves as a springboard for your personal SEO education, a metric for evaluating your current SEO agency, or the final straw that convinces you to entrust an expert guide to help you reach the summit.
The #1 Google Ranking Factor
So, where do you begin with so many things to learn and leverage? The webpage titles and heading tags are the most important parts of SEO and the most important Google ranking factors. Titles are the most important part of any website; they are your best opportunity to tell Google exactly what your website or webpage is about. Make sure you employ them – and that you employ them effectively!
When Google’s algorithm’s “spiders” evaluate your website to see where it should rank and for which keywords, titles, and heading tags are among the first things they look at. Make certain that your most important keywords are prominently displayed.
So, how do you know whether the number one Google ranking factor is helping or hurting your business? That, of course, varies by industry and even by location. What remains constant, however, is that in order to benefit from the most important aspect of the SEO landscape, you must have the right keywords in place, working to get your website found by searchers who haven’t heard of you yet – but are your ideal customer!
To reap the benefits of this Google ranking factor, you must first determine the most relevant and valuable keywords in your area. Any digital marketing or SEO campaign we do for a client starts with this step.
Request a free SEO audit from our digital marketing experts.
3 Other Key SEO Tactics
While we believe that choosing the right titles is the most important aspect of SEO, there are a slew of other strategies that you must employ if you want to achieve true search engine dominance. Here’s a rundown of three more must-do SEO strategies:
The written content on your site should include the keywords you’re targeting and speak to the benefits you provide, which goes hand in hand with SEO-optimized titles. Your webpage copy must be precisely optimized for your keywords while also being compelling to the person reading your site in order to earn you those page 1 Google rankings.
Even if your site is fantastic and contains all of the relevant keywords in the right places, Google may request a second opinion. Having links to your website from other reputable websites demonstrates the importance of your web presence and information. All of our SEO packages include the creation of the appropriate connections and links.
When it comes to working to improve your search engine ranking, a picture says a thousand words, and it says even more. While you may believe that the images on your site are solely for aesthetic purposes, they can also provide an SEO boost if properly optimized. This simple but important Google ranking factor means that each and every one of your images, from your homepage to the gallery, should be named with a keyword-focused title and include alt text that assists the visually impaired while also including a keyword.
These are just a few of the strategies used by professional SEO teams to improve search engine rankings. While these four concepts are the most important aspects of SEO, there are hundreds of other factors to consider.
Increase Search Engine Ranking with an Expert Agency
Trying to learn SEO without a guide is akin to attempting to climb Mount Everest without a guide — your chances of reaching the summit are slim. That’s where we can help.
We help businesses dominate Google searches across the country in a variety of industries as a dedicated digital marketing agency. Plus, with our white label SEO program, we’re not bringing our proven SEO skillsets to select other marketing agencies.