The Six Fundamental Elements of a Successful SEO Strategy for Online Retailers


Search engine optimization (SEO), the practice of customizing your website to the algorithms that search engines use to rank websites based on “signals” that the site emits, is one of the key marketing methods that can help online retailers develop a successful Internet business.

However, as the Web advances, search engine algorithms continue to evolve, so online shops must evolve alongside the engines. To claim the greatest potential results for relevant keywords, we must ensure that we stay up to speed with best practices.

If you want your website to rank well in 2012, here are six SEO components that online retailers should be aware of while optimizing their e-commerce website for top search engine rankings:

  1. Keywords.The first step in developing a good SEO strategy is to conduct keyword research. Those who are successful with SEO understand what customers are looking for when they find their company in a search engine. They employ these keywords to deliver targeted traffic to their products. Begin by brainstorming prospective keywords and examining the competition using the Google AdWords Keyword Tool. If you discover that some keywords in your niche are overly competitive, opt for long-tail keywords (between two and five phrases), which will be easier to rank for. The longer the term, the less competition you will have in search engines for that phrase.
  2. Meta tags. are a type of metatag. Meta tags are still important in SEO. If you enter any keyword into a search engine, you will see how that keyword is represented in the page title. Google considers the title of your page to be an indicator of importance for that keyword. The same is true for the page’s description. (Don’t be concerned about the keyword title tag; Google has officially stated that it does not pay attention to that tag because it has been misused by webmasters and others attempting to rank for specific keywords.)
  3. Content. It is true that content is king. According to search engines, generating great content is the best approach to not just rank for keywords but also to create positive user experiences. It will also help to ensure that you are educating your customers, and being an authority in your niche will lead to increased sales.
  4. Backlinks. Backlinks reign supreme if content is king. Remember that it is not about who has the most links, but about who has the highest quality links coming back to their website. Backlinks can be built by submitting monthly or bimonthly news releases about any intriguing firm and contacting popular bloggers in your niche to see if you can collaborate to earn a backlink from their website. Create the greatest product site you can so that people who are talking about the things you sell will link back to you. Create graphics or newsworthy information that will persuade bloggers and news websites to link to it.
  5. Social media. Since the inception of social media, the algorithms have undergone significant evolution. Many content websites are community-oriented; for example, Digg began allowing users to vote on which stories should appear on the front page, and YouTube considers views and user ratings when determining front page rankings. As a result, e-commerce shops must build a strong social media presence on sites such as Facebook, Pinterest, and Twitter, among others. These social media platforms give indications of influence and authority to search engines.
  6. Product images. Think again if you believe that visuals do not play a role. When many consumers use search engines to find products, they look not only at the “Web” results, but also at the “images” results. If you have high-quality photographs of that product on your website, and the file names include important keywords, the images will rank well in search engines. As potential clients click on that image to visit your store, this avenue will deliver a lot of traffic to your site.

In addition to optimising these six areas of your website, look at what your competitors are doing in terms of on-page optimization, off-page optimization (competitive link analysis), and social media. While you may be doing many of the same things they do, it is critical to think outside the box to gain an advantage over the competition.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.