Consumers use search engines to find information about products and services in today’s fast-paced Internet-driven environment. While SEO is an excellent strategy to improve traffic and site visits, paid ad clicks outnumber organic clicks by roughly a 2:1 margin. In other words, while trying to buy something online, 64.6 percent of searchers click on paid adverts.

PPC advertising, or pay per click marketing, is a powerful tool for brands to boost online visibility, generate leads, and get their business in front of people who are already looking for their products and services, according to digital marketers. With over 60% of searchers claiming to click on search ads, digital marketers know that PPC advertising, or pay per click marketing, is a powerful tool for brands to boost online visibility, generate leads, and get their business in front of people who are already looking for their products and services.

What Is Pay-Per-Click (PPC) Advertising?

Pay per click (PPC) is a digital marketing technique in which you pay a fee each time someone clicks on your ad. PPC advertising or marketing is essentially a method of purchasing visitors to your website, as opposed to SEO, which allows you to earn those visits organically.

PPC advertising management entails a lot of work, including scouting the competition, researching and picking the most relevant keywords, arranging those keywords into ad groups and campaigns, and creating conversion-optimized landing pages.

Advertisers who produce relevant, focused PPC marketing campaigns are rewarded by search engines like Google, which charge them less for each click. Google costs you less per click if your advertising and landing pages satisfy a searcher’s purpose, resulting in higher returns for your business. It’s critical to learn how to perform PPC marketing correctly if you want to succeed with Google Ads management.

Visit our page on what is PPC for a complete review of the basics and intricacies of PPC management.

The Five Types Of Pay-Per-Click (PPC) Advertising

PPC marketing ads come in a variety of shapes and sizes. The one you choose for your campaign is determined by your objectives and how you want to communicate with your target audience. Each sort of PPC advertising ad offers unique prospects and advantages. Let’s take a look at each one separately.

Advertisements on the Internet

The most prevalent sort of PPC marketing is search ads. They are often labelled with a “Ad” tag to denote paid content and display above and below the search results page.

The most common type of search ad is Google ads. Many PPC marketers use Google Ads management to build targeted ads that drive search traffic to their businesses.

Advertisements that appear on the screen

Your PPC advertising will appear on Google partner websites all across the internet as display ads. This allows you to communicate with individuals while they’re on the internet, using apps, or watching YouTube videos.

You may target specific categories of people to see your ads with display ads. For example, you can choose your particular target market, prior site users, or industry-relevant websites to display your PPC advertising on. To raise brand awareness and engage searchers with a visual format, you can utilise both image and text advertising.

Advertisements on Social Media

Advertising on social media allows you to reach your target audience directly in their newsfeed or social hangouts. Users can be segmented by age, interests, gender, and likes. Facebook ads, for example, target individuals who are more likely to convert.

You may be careful in what you share and promote on social media ads, and you can promote almost anything. You can direct folks to landing pages or simply flag an article that you’d want to see more of.

Advertisements for shopping

Retailers who wish to capture the attention of potential customers might use Google Shopping advertisements. Unlike search advertisements, shopping ads provide a picture of the product, a title, a price, the store’s name, and other information.

Advertisements for remarketing

Have you ever been on a website and then seen an advertisement for that site or the things you were looking at appear on another website? That is remarketing’s power.

Remarketing ads are a powerful form of PPC advertising because they target visitors who have already expressed interest in your website or items. Seeing your ad again could be the final push they need to convert or buy. Google Ads Management’s Power

The most popular sort of ad is Google advertisements, as discussed earlier in the article. Because of Google’s enormous reach, it’s the greatest location to spend money on advertisements that will reach your target demographic.

Google has a whopping 97 percent market share in the Philippines. That simply means that your potential clients are looking for your products and services using a search engine. You can attract qualified visitors to your business, increase conversions, and enhance your total ROI by using Google Ads management as your primary means of PPC advertising. What Is Google Ads Management and How Does It Work?

You must bid on keywords or search terms if you want your advertising to appear in Google search results. You will be placed at the top of the search results page for that keyword if you win the bid.

Many elements influence your advertising’ capacity to rank well. Let’s have a look at them in more detail below.

Quality Score and AdRank

Quality Score is one of two elements that contribute to your AdRank (the other being bid amount). AdRank affects where your adverts appear in the search results.

The relevancy and quality of your ad determine your Quality Score. The click-through rate, or CTR, of your ad is used by Google to determine this. The success of your CTR is determined by how well it meets user intent, which may be determined by three important factors:

The utility of your keywords

Your ad copy and CTA’s ability to satisfy user expectations

The user experience on your landing page

Even before increasing their bid price, many PPC campaign management firms pay close attention to the Quality Score. This is because the higher your QS, the lower your cost-per-click and the higher your ranking in the search results will be.


You must choose a specific place or geographical area where your Google ad will appear throughout the setting process. If you have a physical store, this should be within a 10-kilometer radius of it. Set your location in the places where you ship if you have an ecommerce business with physical products. If you offer a product or service that is available all over the world, the sky is the limit.

Your ad’s placement is heavily influenced by your location preferences. For example, if you own a skin care clinic in Makati City, someone searching for “facial peel service” in Cebu City will not see your result, regardless of your AdRank. This is because tries to offer the most relevant results to searchers. Even if you pay to have adverts displayed, they will only be shown if they are relevant to a user’s search query.


Keyword research for sponsored advertisements is equally as important as it is for SEO and organic search. Your keywords should as closely as possible match the objective of the searcher. This allows Google to match your ad with search queries related to the keywords you’ve chosen.

Each ad group in your PPC management campaign will focus on a small selection of keywords. The ideal amount of keywords is three to five. Following that, Google will show your ad based on your choices. @Match Types

Match Types provide you a little leeway when it comes to choosing keywords for your PPC marketing campaign. They inform Google whether your ad should match a search query exactly or whether you want your ad to appear for queries that are just loosely connected. There are four different types of matches to pick from:


Match respects the order in which your keyword phrase is typed. If someone types “skin care services” or “skin care Makati,” “skin care clinic in Makati” will not up.

Any word in your keyword phrase, in any sequence, is used by Broad Match. “Skin care clinic in Makati,” for example, will return “skin care clinic” or “Makati skin care clinic.”

Phrase Match looks for search queries that contain your terms in the precise order you entered them. It may, however, incorporate words before or after the statement. For example, “cheap skin care clinic in Makati” or “skin care clinic with affordable rates” might be found by searching for “skin care clinic in Makati.”

Modified By adding a plus sign (+) in front of one or more words in a keyword phrase, you can lock in specific words inside the phrase. “+skin care clinic in Makati,” for example, could return “skin care routine” or “skin care services.” This helps you to draw more traffic than Exact Match while also driving more qualified traffic than Broad Match.

Start with Broad Match before moving on to narrower match types if you’re new to PPC management. Keep a watch on your advertising and make the required changes as you gather more information, as your ad will most likely be ranking for several queries (some of which are irrelevant).

Description and Headline

Your ad copy can make or break whether or not your ad is clicked. It’s critical to write ad language that correlates with your chosen keywords, matches the intent of the searcher, and addresses your audience’s pain points with a clear solution.

Begin a Pay-Per-Click (PPC) Advertising Management Campaign Today

Although Google Ads has gotten more competitive in recent years, it continues to provide growth prospects and revenue for businesses of all sizes. Given that Google Ads services and prices offer a reasonable ROI, it’s a worthwhile investment. When done correctly, PPC advertising can help you break into congested marketplaces and develop your organisation quickly.

To discover more about PPC marketing, contact Stridec today. Learn how a Google Ads management strategy may help you get more clicks and convert leads.