Every website owner desires to have his or her website appear on the first page of Google’s SERP. And every marketer wants to understand the various forms of SEO ranking criteria that might help his website stand out from the crowd. As a result, today we will examine all of Google’s algorithms that can influence a website’s ranking in SERPs and help your website rank higher.
There are numerous SEO ranking criteria that might have an impact on the SEO of your website. They are as follows:
- technical
- non-technical optimization
- on-page optimization
- off-page optimization
However, the question is whether all of these SEO Ranking Factors contribute equally to improving your SEO score.
No, and you must learn to prioritize these Google ranking variables. We all work very hard to make the website seem attractive and be highly optimized, so it is critical to prioritize these variables based on the applicability of the webpage.
Important SEO Ranking Factors
- Domains
- Backlinks
- Keywords
- Content
- Site Architecture
- Schema Markup
- Mobile Friendliness
- Loading Speed
- Tags
1. Prescribed Domains
You may have noticed that every website domain begins with either HTTP or HTTPS. This indicates if your website is hosted on a secure or unsafe server.
HTTP is an abbreviation for hypertext transfer protocol, and HTTPS is an abbreviation for hypertext transfer protocol secure. The last “S” stands for security. HTTP is free and can be obtained from any domain host, however, HTTPS is fee-based and requires an annual subscription.
Google always recommends using HTTPS instead of HTTP, and as of this year, it has become a critical deciding factor in ranking your website.
2. Backlinks
Backlinks or hyperlinks are links that carry you to another location from a completely different location, which helps to build trust in Google’s eyes as well as in visitors’ eyes. The true question now is, “Why is it so crucial for Google ranking?” It demonstrates that your website contains authentic content that the audience can rely on. These days, online marketers have begun to buy these connections, but this is a black hat tactic, and if Google discovers it, it can penalise the website by permanently banning it.
3. Keywords
Keyword optimization is an ancient factor, but it still has a big influence on the ranking of any website. There are various types of keywords, including broad match, exact match, phrase match, and long-tail. These keywords are utilised in accordance with the content and business.
Google crawler keeps an eye on your website by regularly checking to see if these keywords match the material on your page. Keywords can also be used on photos, graphics, and videos.
4. Content
Material No matter how many links you add to your website, if the information is not relevant, the flow of the content is confusing the user, or the call to action buttons are not placed correctly, Google will not comprehend your website and it will not appear in SERP.
The key is to utilize good language, headings, sub-headings, bold letters to specify some crucial words, font size, and font face based on the user’s preferences.
Reading Suggestions – SEO Content Writing
5. Site Architecture
Your website’s architecture should be designed in such a way that Google can readily grasp it. It makes no difference whether you are developing a new website or redesigning an old one. The content on each page should be sorted and sub-categorized based on the viewer’s perspective. Every URL should have a clear string text associated with it. All categories and sub-categories should be split by hyphens or slashes in URLs to make it clear to readers.
Site architecture is a ranking factor.
6. Schema Markup
Schema Markup is a type of markup language that is used to describe the
Schema markup is critical for your website. When you tag everything, including content, headings, photos, links, and many other relevant texts, your website’s chances of ranking higher rise. You do not need to markup all of available online. It is, nevertheless, preferable to utilize an updated schema for the best results.
7. Mobile Friendly Website
In 2019, if you are still utilizing an outdated website design that only supports desktops and fits just desktop screens, your website may not receive the quantity of traffic that it should. Make sure your website looks the same on desktops and mobile devices. The size and typefaces of your material should be visible on both a desktop and a mobile screen. Things like ‘call to action’ buttons placed in a specified location should not be placed differently in mobile platforms.
8. Influence of Social Media
When your content is available on social media networks such as Facebook, Twitter, LinkedIn, and others, it may instil a strong sense of brand identity in the minds of visitors. All of these social media platforms are linked with search engines, and when you search for any relevant keywords, results relating to social media platforms that contain your website’s content, such as links, URLs, and so on, appear. This aids in the generation of organic traffic to your website.
9. Loading Speed
A typical website takes 3-4 seconds to fully upload its material, and if it does not open within 5 seconds, there is clearly a problem with the website.
The loading speed of any website is critical to its rating. Readers do not have the patience to wait 10 seconds to access your content; if it takes longer than the other website, the reader will most likely move to it, resulting in lower traffic.
10. Tags
A tag is a phrase that is attached to a piece of information. In SEO, there are several types of tags:
Title tags are the words that appear in SERPs to indicate the name of your website. That blue clickable typeface represents your website’s title tag. It should be kept consistent with the material on your website. Normally, it should have no more than 30-40 characters.
Image alt tags are used for images because Google does not understand them unless they are tagged. These tags should include keywords that are relevant to the content of your website.
The meta description serves as an overview of your website and provides an opportunity to reach the widest possible audience. It may be summed up in 70-80 characters. It should also include important keywords and URLs.
Why you should know these Google Ranking Factors?
Every day, millions of websites are produced, and all website owners make every effort to appear appropriately in front of Google.
You may be aware of numerous things, but if you are unaware of the latest logarithm that Google wants you to use, you will undoubtedly miss out on the potential to establish a go-to website.
Second, if you run an online business and your website does not appear on the first page of SERPs, you may lose consumers. So, in order to improve your website’s rating in SERPs, it’s critical to stay on top of all of these aspects.
Summary
Do you want to be an SEO expert?
The criteria listed above are critical ranking factors in SEO that you should not overlook. From the standpoint of SEO, each and every component is equally important. These elements not only help to improve your website’s position, but they also aid to reduce bounce rates and increase traffic.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.