The Top 10 SEO Techniques for 2023

The Most Important SEO Techniques in 2021

  1. Recognize Your Website’s Core Web Vitals
  2. Optimize Your Website for Google Passage Ranking
  3. Emphasis on Featured Snippets
  4. Understand the EAT Principle
  5. Long-Tail Keyword Phrase Support
  6. Make New Content
  7. Refresh Old Content
  8. Emphasis on User Experience
  9. Don’t Forget About Pictures
  10. Increase the number of backlinks you have.

The most difficult aspect of SEO is its flexibility. Google’s algorithm is updated 500-600 times per year. This ensures that there is at least one update every day of the year. Even SEO experts who devote their entire careers to determining rank criteria find up scratching their heads at the end of the day.

It’s impossible to keep up with all of the changes. Don’t squander your time on it. But if you stay up to date on some of the top trends and SEO tactics for 2021, you’ll be a step ahead of the competition. We know that 75% of searchers never look past the first page of results. So figuring out how to defeat these algorithm upgrades and stay on the top page of search engine results sites is critical.

To spare you from continually visiting Google’s update page, we’ve compiled a list of the top ten most critical SEO techniques for 2021.

1. Understand Your Site’s Core Web Vitals 

Core web vitals could be a new SEO word you’ve never heard of. However, by 2021, you must be aware of what these terms signify and the metric benchmarks that support them. Google will launch Page Experience in May, a new algorithm that ranks pages based on its basic web essential values.

So, what are the essentials of the web? They are defined by Google as a set of measures that assess speed, responsiveness, and visual stability. In this post, we go into greater detail on what essential web vitals are, but here’s a quick recap.

  • Largest Contentful Paint (LCP) – This metric measures the speed of a page. This is the time it takes for the primary content of a page to load. The optimal LCP time is 2.5 seconds or less.
  • First Input Delay (FID) – This metric assesses the responsiveness of a page. This is the amount of time required for a page to become interactive. FID should be less than 100 ms.
  • Cumulative Layout Shift (CLS) – This metric assesses visual stability. This is the amount of unexpected visual page content layout movement. CLS less than.1 is preferable.

How do you measure it now that you know what you should be measuring for? Many of Google’s existing tools have been enhanced to include core web vitals measurement capabilities. Each of these tools provides reports that provide information and insights into the health of your essential web important indicators. Consider spending some time on each of these platforms becoming acquainted with these reports and determining how you might be able to enhance your scores before the new page experience change goes live.

  • Google Search Console is a web-based search engine management system
  • Insights into PageSpeed
  • Lighthouse
  • DevTools for Chrome
  • Chrome User Experience Report
  • Web Vitals Add-On

2. Optimize for Google Passage Ranking

Google announced what they term Passage ranking in October 2020, where isolated passages on web pages can be ranked with the entire page itself. What is the significance of this? This means that Google can extract portions from a page even if the page covers a different topic from the one displayed in the SERP.

For example, suppose you produced a blog post about social media marketing that included a number of topics such as tools, strategy, metrics, networks, and so on. Even if you haven’t optimized for the keyword social media marketing tools, your page may rank for it. Google is indexing a relevant piece about social media marketing tools in your post because it sees it.

Example of Google Passage RankingOptimizing for Google’s Passage Ranking is as simple as writing an easy-to-read blog post and providing a user-friendly experience. Your primary focus should be on generating distinct sections inside postings. Concentrate on using keywords as titles for these sections. Your information in these parts should be concise and focused on the subtopic at hand. Consider it a blog post within a blog post. These sections should always be pertinent to your main topic, but they should also make contextual sense if they stand alone.

3. Focus on Featured Snippets 

If you haven’t already, featured snippets should be a component of your plan in 2021. Featured snippets, sometimes known as the holy grail of search, appear in position zero, or at the very top of the SERP page in a rectangular box.

You can’t choose the content that appears in a featured snippet, but you may optimize your content to make it more likely to appear in a highlighted snippet. Here are a few suggestions.

Long Term Keywords

The lengthier the terms in a search query, the more likely it will produce a featured snippet, according to SEMrush. Only 4.3 percent of single-word keywords resulted in a highlighted snippet, compared to 17 percent of 5-word phrases and 55.5 percent of 10-word keywords.

Use Questions

Any material you publish should be designed with the user’s aim in mind. When users search Google, they frequently utilise inquiries in the form of questions. Writing content with these questions and answers in mind will put you in a better position to earn more featured snippets.

SEMrush discovered that question terms such as “why,” “do,” and “can” yielded the most featured snippets, whilst the query “where” yielded the fewest.

Format Wisely

The featured snippet formats are divided into four categories: text, list, table, and video. Keep these diverse formats in mind while you produce your content. Keep the objective of a featured clip in mind as well. Google strives to provide information to searchers who are looking for a quick solution in a clear and concise manner. As a result, format for the quick reader.

That’s not to suggest you can’t include lengthier paragraphs of text in your posts; just make sure they come after your featured snippet definition. This should be brief, concise, and to the point.

4. Learn the EAT Principle

Despite Google’s continually changing algorithm, the EAT principle can help you master long-term SEO success. Doesn’t that sound fantastic? But what exactly is EAT?

EAT stands for experience, authority, and dependability. It is essentially a gauge of your brand’s online reputation. Google prioritizes sites that are well-known, authentic, and trustworthy over those that are new.

If your business is more saturated than others, you may be wondering how you are going to beat off some of your competitors who are large corporations or well-known brand names.

Don’t be afraid to start small. There are certain steps you may take to establish the authority, integrity, and reputation of your brand. Here are a few examples:

  • Request that customers submit positive reviews on reliable websites such as Yelp, the Better Business Bureau, Amazon, or Google.
  • Obtain high-quality links from industry-related websites.
  • Participate in public forums and encourage mentions.
  • Use testimonials, case studies, reviews, and other types of social proof to demonstrate EAT on your website.

5. Support Multiple Long-Tail Keyword Phrases

Google’s search engine becomes more sophisticated with each algorithm upgrade. Google has now claimed that it can comprehend pertinent subtopics of a given search. For example, if you search for “home workout equipment,” Google now recognizes that “cheap equipment,” “premium options,” or “small space ideas” are important subtopics, and SERPs will display a broader range of results.

What does this signify for search engine optimization? Shorter tail keywords will face significantly more competition. However, if you use long-tail keywords or more specialized keywords of three words or more, you will have a better chance of ranking for that relevant phrase, as well as maybe related phrases.

Here’s an illustration. If you’re attempting to rank for “custom branded apparel,” perhaps your title, meta description, and URL include that term, but you also include “logo jackets for firms,” “branded sweatshirts and T-shirts,” and “sweaters for businesses” in your content. This helps you rank for a wide range of search queries and informs Google that custom branded apparel is connected to these other long-tail keywords as well.

6. Create New Content

This may sound apparent, but marketers might get caught up in the technicalities of on-page SEO and forget to focus on providing new quality content for searchers. Keep in mind that every day, over 4.4 million blog posts are published. So it’s really easy to get behind if you’re not creating fresh content on a regular basis.

When you publish fresh content, you have the opportunity to optimize for today’s SEO best practices right away. Pay attention to page names, content headers, subheads, picture alt text, and the new keywords you want to target.

Users regard new content as more valuable than old content. When individuals are looking for an answer to a topic, they frequently glance at the date to see if it is relevant. If your posts all have out-of-date dates and content, people will swiftly move on to the next search results.

Finally, freshness is an independent ranking element. The more you publish, the more often Google will index your pages and the higher your content will rank.

7. Update Old Content

Even if you’re busy developing new content, you can’t forget to keep your existing content up to date. This is a crucial SEO strategy for 2021. If you just post new content, your old content will fade away and become obsolete. Don’t pass on the possibility that those old postings could provide because you presumably put a lot of time into them.

A link audit is a simple technique to go back and refresh old content. Find and repair any broken or obsolete external links. This not only improves user experience but also protects you from Google penalties for having too many broken links.

Update your internal connections as well. Don’t forget to go back into relevant old content and add links to these new posts as you develop new content. This informs Google that there is a link between both pages, which will allow Google to index your new pages faster while also helping your posts rank better for relevant search searches.

8. Focus on User Experience

To be honest, when it comes to SEO, every approach should be related to increasing user experience in some way. That is the essence of SEO. This will be more critical than ever in 2021.

After all, the new emphasis on basic web vitals is all about improving the user experience. However, Google also considers bounce rate, dwell duration, and click-through percentage. The goal is for a user to click on your result, spend time clicking on different pages, and stay on your site for at least 3 minutes.

Here are some things to think about while analysing your user experience:

  • Is your site mobile-friendly?
  • Is it simple for users to find additional pages on your site?
  • Page speed – does it take a long time for your website to load?
  • Do you have elements on your site that encourage users to connect with your content?
  • Quality of content – do you have errors, broken links, or just plain bad content?

Users will begin to spend more time on your site if you improve some of these areas. As a result, Google will begin to rank your website and related sites higher in SERPs.

All because of a positive user experience.

9. Don’t Forget About Images

Google Images accounts for more than 20% of all web searches in the United States. So, in order to dominate SEO in 2021, you must understand how to optimize any image for search.

To begin, ensure that any photos you utilize are of excellent quality and relevant to your term. Users should be able to tell what your content is about simply by glancing at your image.

Always compress any photographs you use before posting them to your website. Remember that Google considers page speed to be a ranking factor. Images account for 21% of the entire weight of a webpage, thus even a single huge image can slow down a fast site. Squoosh is a simple and free image compression tool.

Image alt tags are also highly significant. This is the text alternative to images, and it is utilized by search engines to assist correlate keywords with your image. In addition, if your image does not load, this is what a user sees in the top left corner. When generating your alt text, make sure to include essential information and keywords as needed. However, avoid keyword stuffing. Don’t include a keyword if it doesn’t make sense. Google may consider this spam and penalize your site as a result.

10. Build Up Your Backlinks

Backlinks are at the heart of SEO. You can’t have a successful SEO strategy in 2021 and overlook creating high-quality links back to your site.

Why? Backlinks are an important component in establishing brand authority. And we’ve already concluded that in 2021, expertise, authority, and integrity will be more crucial than ever. When a site with already established acceptable authority links back to your site, your EAT factor increases, and Google perceives your site as a valid response for searchers.

We have prepared an entire tutorial on how to develop your backlink strategy. Learn more about how to build backlinks successfully, from email templates to the dos and don’ts of link building. Here are a few pointers:

  • Prioritize quality over quantity – the domain authority of your linker is more significant than the number of links you have.
  • Consider guest blogging.
  • Use online forums to share your information and connect with others in your business.
  • Utilize social media by distributing quality material and reaching out to others about backlinking to your own site.
  • Find unlinked mentions and convert them to links.

Beat Out Competition with These Important SEO Techniques of 2021

It is impossible to keep up with every Google algorithm upgrade. Keeping up with the current trends is beneficial, but it can be challenging for a busy marketer. So, the most important SEO tactic to remember at all times is to optimize for people.

Stop attempting to create content for search engines. People and experiences will be at the heart of every SEO method and trick available in 2021. So devote your time and energy to creating high-quality content that answers and informs your target demographic. This is the foundation of any excellent SEO strategy. Then, employ the crucial SEO tactics of 2021 to tweak, tinker, and optimize your efforts.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.