The Top 5 SEO Tools You’ll Need in 2023

If you’re looking for the greatest digital marketing tools, you might be feeling a little overwhelmed.

We’ve all been there: spent endless hours studying and comparing hundreds of SEO tools, only to feel much more confused than when we started.

As a result, we were compelled to aid other marketing firms and in-house marketers. Following our research, we’ve compiled a list of the top 5 SEO tools to assist you master your digital marketing plan and improve your SEO performance.

Our Top SEO Tool List

These are the top 5 SEO tools in the market for 2021, according to our research. We’ve provided a scenario for each SEO tool that shows how it may help you. It’s crucial to note that they aren’t rated or placed in any specific order.

1. Spyfu

Spyfu is a search engine optimization (SEO) and pay-per-click (PPC) research tool that also includes keyword research, a SERP checker, and domain overviews. Spyfu Kombat is one of the most popular features. Kombat is defined as “simple to start and virtually fool-proof to grasp” on Sidra Condron’s blog Kombat Overview (Shared Keywords).

According to Spyfu’s website, PC Mag has given Spyfu the “editors’ choice” award, and G2crowd has named it one of the “Top 50 Products for Marketing 2020.”

By including this tool in your toolbox, you’ll be able to search any site and see where it appears on Google. You will be able to examine “every term they’ve paid on Adwords, every organic rank, and every ad variant in the previous 14 years,” according to Spyfu’s website. You’ll also discover how to interact with these sites, as well as how to find online and conventional leads via social media, email, phone, and address.

How to best use Spyfu

Spyfu Kombat is particularly useful for keyword research. For example, you have a customer that wants to see what keywords their rivals are ranking for in order to come up with new content keyword ideas. Furthermore, your customer may already be conducting a PPC campaign and is asking if there is potential for improvement.

All you have to do while using Spyfu Kombat is enter your client’s domain and compare it to their competitor’s domain. You’ll be able to see which terms your client isn’t ranking for that their rivals are in both organic and paid searches if you do this. Your customer may use this information to create fresh content that targets the better-performing keywords.

Spyfu Kombat can assist you identify inefficient keywords to delete and replace them with fresh ones that will outperform the old ones in a PPC campaign when they are searching for improvements. In other words, you’ll become the industry’s finest digital marketing spy.

Spyfu Pricing

In October of 2020, this photograph was shot. For the most up-to-date price information, see Spyfu’s pricing page. There is a 30-day money-back guarantee, according to this page, if you decide this tool isn’t for you.

2. SEMRush

SEMRush is a comprehensive suite that can assist you in streamlining your marketing process. SEO, advertising, social media, content, competitive analysis, and reporting are all covered.

“SEMrush is acknowledged as the top SEO suite according to US Search Awards 2019, MENA Search Awards 2019, and SEMY Awards 2019,” according to SEMRush’s website. According to the Interactive Marketing Awards 2019, it is also the finest digital tool.”

eBay, Philips, HP, Quora, and many more companies are among their 6,000,000 users. This is a really amazing list. SEMRush is without a doubt one of the most widely used and purchased products in the business.

How to best use SEMRush

When a customer requests a backlink audit, SEMRush is the ideal tool to use. This application allows you to produce a detailed backlink report from your client’s rivals and compare your client’s backlinks to up to five sites. It may also assist you in identifying backlink possibilities and cleaning up your client’s link profile.

If you’re interested in learning more about the advantages of link building, check out our blog “Research Tips to Gain SEO Friendly Links.”

SEMRush Pricing

In October of 2020, this photograph was shot. For the most up-to-date price information, see the SEMRush pricing page. There is a 7-day free trial, according to this page.

3. MOZ Pro

According to the MOZ Pro website, Moz Pro is a “proven, all-in-one SEO toolset” that will offer you with SEO solutions for every requirement to help you succeed. Site audits, rank tracking audits, site crawls, backlink analysis, keyword research, and more are just a few of Moz Pro’s capabilities. When you join up for MOZ Pro, you get full access to MozBar (a Chrome SEO toolbar), keyword tracking across various search engines, SEO analytics, one-on-one walkthroughs, and 24-hour online support.

Otter, Razorfish, Zillow, and a slew of other firms have employed Moz Pro to great effect. According to the Moz Pro website, Jason Nurmi, the marketing manager at Zillow, this tool has provided his team with the required data to support initiatives and tactics. Furthermore, it has aided them in calculating the return on their investment.

How to best use MOZ Pro

Give MOZ Pro a try when you’re tasked to repair your client’s frequent technical SEO difficulties. When you use MOZ Pro to establish a site crawl and audit, it will assist you in identifying and resolving technical SEO issues.

MOZ Pro, for example, will keep track of faulty redirects and missing title tags. Finally, it will aid you by prioritising concerns so that you may focus on those that require immediate attention.

Moz Pro’s Pricing

In October of 2020, this photograph was shot. For the most up-to-date information, we recommend using MOZ Pro. There is a free 30-day trial, according to this page.

4. Ahrefs

This tool is a “all-in-one SEO toolkit,” according to the Ahrefs website, where you can improve your website, evaluate your rivals, study your customers’ searches, assess your industry’s top-performing content, and track your ranking success. It’s worth noting that Ahrefs provides free instructional materials that anybody may access without having to pay the $7.00 trial fee. You may join up for the 7-day trial once you’ve decided whether Ahrefs is the correct tool for you.

How to best use Ahrefs

Let’s assume you’re getting ready to launch your company’s new blog, but you’re stumped as to what to write about. You may use Ahref’s content explorer to find the finest content in your business by conducting competitive content research. This will help you choose the material your blog should focus on in order to exceed your rivals’ content.

All you have to do is put your basic concept into the tool’s search field, as seen in the image from Ahref’s website, and it will return a list of pages with material related to your general idea. Aside from discovering low-competition subjects and link-building opportunities,

Ahref’s Pricing

In October of 2020, this photograph was shot. For the most up-to-date price information, see the Ahrefs pricing page. According to his page, a $7.00 seven-day trial is available.

5. Google Keyword Planner

The Google Keyword Planner tool is an excellent resource for compiling a comprehensive keyword list that will help your PPC campaign get off to a solid start. Although we can all agree that the Google Ads suite is the most powerful tool for PPC and SEO, we opted to focus on Google Keyword Planner for the purposes of this article. “Using the Google Ads Keyword Tool, you can search for keyword and ad group ideas, evaluate how a list of keywords may perform, and even combine keyword lists to create new ones,” according to the Google Keyword Planner website.

When utilising this tool, you will have four alternatives to select from. You may come up with new keyword ideas by putting a phrase, a website, or a category into a search engine. To generate new keyword combinations, you might mix two distinct lists that you enter. Additionally, it may display historical term trends and search traffic statistics. Finally, it may offer you with a click and cost performance estimate by projecting performance for your keyword lists based on typical bids and your budget.

If you’d want to learn more about using Google Keyword Planner, we recommend Brian Dean’s article “How to Use Google Keyword Planner in 2020.”

The easiest way to utilise Google Keyword Planner is to:

You’ll find this tool useful if you’re starting up a fresh PPC campaign in Google Ads for a customer who has never done so before. To begin your keyword brainstorming, enter your client’s website address into the tool, and it will generate a keyword list for you. You’ll be able to filter or categorise your keywords based on several characteristics, such as average searches or competitiveness, in the results. Furthermore, you may enter a term that you believe could be a viable keyword, and it will give you with statistics for that term.

The graphic below, obtained from Google Ads Help, shows another method to use this feature. You may enter a broad concept instead of using your client’s domain. The term used in this situation was “boots,” as seen below. The list of keywords created by this tool, along with the average number of searches and competition level, may be seen in the results.

Google Keyword Planner Pricing

You may use Google Keyword Planner for free if you sign up for a Google Ads account.

Do you have faith in our top 5 SEO tools?

In terms of what they can do for you, all of these tools are fairly similar. We can see that there is a broad offer of a “all-in-one” SEO tool with specific services, albeit they are not identical. We can all agree that these tools are amazing assistance, from Spyfu “spying” on your client’s competitor’s website to Google Keyword Planner providing keyword inspiration.

When we were looking for the best SEO tools, we were surprised to learn that there would be over 100 SEO tools in 2020, according to Search Engine Journal. As a result, it’s all about your user experience and what you may get. If you want to learn more about them, we recommend reading The 109 Best SEO Tools.

At the end of the day, it’s all about finding a solution that matches your budget and your digital marketing requirements. Comparing our study findings to those from the next year will be fascinating. Finally, we work in an industry that is always changing, and today’s popular tools may become obsolete in the future. Please leave a remark below if you believe we left out your favourite tool.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.