Let’s start with what is SEO?
SEO is the practise of making your website optimised for search engines. To increase your search engine optimization (SEO) strategy, you need to focus on optimising your website’s pages to guarantee that they appear on search engine results pages (SERPs) when doing searches for relevant keywords or phrases.
What does Social SEO mean?.
Search engine optimization involves understanding that social media links and interactions affect search rankings. It appears complex (and, in truth, it is) but fundamentally, search engine optimization is all about making information more accessible, whether it is on your website or on a social networking platform.
Following these six simple Social SEO tactics will have you on your way to an improved digital presence in no time.
1. Optimize your social media profiles
A good social media profile is characterised by being as detailed as possible. Never leave any social networking platform without filling out the ‘About’ or ‘Information’ sections. Search keywords are good business descriptors since they define your business while also describing how others may search for it.
For example, it is critical to mention your address, city, state, and zip in order to optimise your Facebook Page for local searches. As long as you connect back to your company website, be sure to add links to your social networks as well (and links from your website to your social channels).
As an insider tip, Facebook Page category fields are sometimes neglected, but are critical for Facebook mobile search engine optimization. When updating your basic information, double-check to make sure your firm is correctly classified as a business type.
2. Optimize your social media content/updates
Because your business is reliant on search terms, using some of those search terms in your social material like Facebook updates, tweets, and pin descriptions can help your content show up for relevant searches. Since sharing the material on your website or blog helps with SEO, remember to share it on social media as well. It is especially crucial to share new information on Twitter since it helps Google index it faster (indexing means Google adds this URL to their database).
Read this tip from an insider: Make use of your business’s name in your social media postings. The keywords you select to describe your business will be associated with your firm’s name on Google.
3. Build links by making your content shareable
Link building is a significant component in SEO. Website to website connections are linked using this term. The more quality sites point to your website (inbound links) and the more relevant Google deems your website to be when you connect to relevant websites (outbound links). An increase in authority will result in an increase in SERP rank.
You’ll need a boost of likes, comments, +1s, repins, retweets, etc. to get proper weight for your links. The more material you provide that people find interesting, the more inbound links you will earn. The term “content” can also apply to tweets, Facebook postings, and other types of informal material. You are boosting your SEO value by making material more engaging on social media. This refers to an understanding of the formula that: quality content equals more shares equals more links equals higher SEO value. Straightforward, isn’t it?
If you have bits of content on your website or blog, consider adding social share buttons to those pieces.
4. Use Pinterest
To easily generate shareable material, Pinterest is a good place to start. When it comes to link development and keyword planning, Pinterest is very useful. The pages that receive a significant amount of traffic from websites show up higher in a search results page (SERP). Using the title of a Pinterest board, the board’s description, and up to 500 characters for a single pin, you may enhance the exposure of your material in search results.
You may also personalise the pin’s URL and use it to direct visitors to your website or blog for additional promotion of your content. Using SEO strategies, you can take use of Pinterest to perform a few things that other social networks don’t provide.
We recommend using high-resolution photos on Pinterest whenever feasible because Google tends to favour high-quality images.
5. Sign up for Google+ and spend 10-minutes a day on it
It’s safe to say that no one likes Google+ more than Google. Use relevant keywords to describe your business in the “About” area, and complete as many fields as you can in the “about” part on your Google+ Business Page. You may use this feature to link to your website, blog, and social media outlets from your Google profile. Every day for ten minutes, share your material on your Google+ profile. Doing so increases your Google search ranking. If you’re a Solution Provider, there are extra reasons you should care about Google+ because of it.
6. Create a Google+ Local listing
In a recent study by Google, 97% of consumers conduct internet searches for local companies. It’s important that you improve your Google+ Local listing if you want to rank well in local search results (formally known as Google Places). When clients engage with a local company via a Google+ page, it offers a simpler way to interact with that business compared to a Google+ Business Page. After updating the data of your business, you’re all set!
We recommend that you always check in with Google+ Local and Facebook, since it helps to keep your information current.
Here are some common mistakes to avoid:
- The public access to your company’s social media properties is not being made.
- Instead of creating a Facebook Page, use a Facebook Profile (learn how to fix this here).
- Customizing your Facebook URL is not a good idea. Watch this and learn.
- It is strongly recommended that you should not use your company’ name as your Facebook Page or Twitter handle.
- Using picture file names that are descriptive like Photo 1 or IMG 1287 might help you rank better.
- Copying content from another website. Because as a small company owner, you have a limited amount of time and resources, Google doesn’t like this.
- A fast and simple approach to boost your SEO is unlikely to be good; if it seems to be, it’s a black hat tactic. Google does not like unethical practises, and those who use them will suffer penalties.
Keep this in mind regarding Social SEO
To optimise your SEO, you must work at it over time, and organic SERP changes do not come immediately. Keep your details as up to date as possible, and be as descriptive as possible. In the end, SEO is not that important as a small business owner. Instead, pay attention to making your clients and your business ecstatic by offering a truly outstanding experience.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.