There are several elements that influence your website’s ranking on a search engine result page (SERP.) It’s difficult to know where to put your attention. Furthermore, Google’s algorithm is continuously being updated and changed in order to enhance it, which may either assist or damage you depending on your current SEO situation.
Overall, your SEO approach should be centred on understanding Google’s algorithm and what Google’s aim is for its searchers. This is important in order to enhance your website based on the factors that have the greatest influence on your rating. So, what is Google’s ultimate goal? They aim to provide a ranked list of the best and most relevant pages for their search keywords to individuals who use their search engine.
Here are the top 3 SEO ranking variables that you should focus your strategy on so Google will rank you higher:
The objective of Google’s algorithm changes is to enhance the company’s ability to offer searchers the most relevant material based on their queries. Great content is regarded the greatest approach to boost your website’s SERP ranks because it plays such a big influence in SEO.
When the content is more relevant to the search query and the site has a lower bounce rate, this will happen. The domain authority of your website will rise if you have a lower bounce rate and useful content that keeps people on the site for longer (including many other factors).
Google will rank you higher in the SERP if visitors love your content and stay on your website to read your articles and view your videos. This indicates to Google that your content must be outstanding and relevant to the visitor’s query. Your SEO factors, such as bounce rate, will increase as a result of outstanding content, and your website will rank better in the SERP.
Although content has been established as one of the most important factors in SEO ranking, backlinks are equally crucial.
Backlinks are an essential component in SEO, as previously stated. Backlinks are used by Google’s algorithm to evaluate how much authority your site has over others. Google will give your page a higher ranking if it has a lot of backlinks from other websites.
The domain authority of the site linked to your page will also be used to rank these backlinks. The greater the site’s domain authority, the better the rating of that backlink to your page, and the more trust Google has in your website. A high authority backlink would be created if The New York Times included a link to one of your pages in an article they published. Although incredibly tough to get, these kind of backlinks are regarded considerably higher than those from a less established website.
Google has made it more difficult to use black-hat SEO tactics to fool their algorithm. This is why improving your on-page SEO is so important. It increases the chances of the algorithm ranking your website higher in the SERP. On-page SEO provides extra context and information to both Google and the searcher about the page they may be sent to.
How can you put this information to good use in your SEO strategy? Bounce rate, keywords, conversion rate, and organic click-through-rate are all things to consider.
You’ll need to strengthen minor on-page variables to modify these aspects (which will ultimately improve your SEO). Meta tags, URL optimization, and heading hierarchies are all examples of this. Although these characteristics may appear insignificant, when combined, they can enhance more important aspects of your SEO, such as organic click-through rate and bounce rate. Your meta title and meta description, for example, are displayed in the SERP; optimising these can improve both your keyword ranking and click-through rate.
It’s crucial to remember that, while they are all significant criteria, they all have minor variations that must be taken into account when building your SEO strategy. SEO is more of an art than a science, and there isn’t always a one-size-fits-all solution. Try things out, assess the outcomes, and make any necessary modifications. Overall, focusing on improving the three variables stated above will significantly enhance your SERP ranking.