There are numerous aspects that influence your website’s ranking on a search engine result page (SERP.) It’s difficult to know where to put your attention. Furthermore, Google’s algorithm is always being updated and changed in order to better it, which can either assist or hinder you depending on your current SEO situation.
Overall, your SEO strategy should be centered on understanding Google’s algorithm and what Google’s purpose is for its searchers. This is required in order to optimize your website based on the factors that have the greatest impact on your rating. So, what is Google’s ultimate goal? They want to provide a ranked list of the best and most relevant pages for their search keywords to anyone who uses their search engine.
Here are the top three SEO ranking criteria on which you should concentrate your strategy in order for Google to give you a higher rating:
Content
When Google improves its algorithm, its goal is to improve its capacity to provide its searchers the most relevant content depending on their search. Since this plays a big role in SEO, strong content is believed to be the best strategy to improve your website’s SERP rankings.
This will happen when the material is more relevant to the search query and if the site has a reduced bounce rate. Having a lower bounce rate and useful content that keeps readers on the page for longer will boost your site’s domain authority (plus many other aspects) (including many other factors).
If visitors appreciate your content and stay on the website to read your articles and view your videos, then Google will rank you higher in the SERP. This tells Google that your content must be outstanding and related to what the visitor searched. With strong content, your SEO variables, such as bounce rate, will improve and help rank your website higher in the SERP.
Although the content has been proven as one of the top elements in SEO ranking, backlinks also play a significant function.
Backlinks
Backlinks are a significant aspect of SEO, as previously stated. Backlinks are used by Google’s algorithm to establish how much authority your site has over others. Google will give your page a higher ranking if it has a lot of backlinks from other websites.
The domain authority of the site linked to your page will also be used to rank these backlinks. The higher the site’s domain authority, the higher the rating of that backlink to your page, and the more trust Google has in your website. A high authority backlink would be created if The New York Times included a link to one of your pages in an article they published. Although incredibly tough to achieve, these kinds of backlinks are valued significantly higher than those from a less established website.
On-Page Optimization
Google has made it more difficult to use black-hat SEO strategies to fool their algorithm. This is why improving your on-page SEO is so important. It increases the chances of the algorithm ranking your website higher in the SERP. On-page optimization provides extra context and information to both Google and the searcher about the page they may be directed to.
How can you put this information to good use in your SEO strategy? Bounce rate, keywords, conversion rate, and organic click-through rate are all things to consider.
You’ll need to strengthen tiny on-page variables to affect these parameters (which will ultimately improve your SEO). Meta tags, URL optimization, and heading hierarchies are all examples of this. Although these elements may appear insignificant, when combined, they can boost more important aspects of your SEO, such as organic click-through rate and bounce rate. Your meta title and meta description, for example, are displayed in the SERP; optimizing these will improve both your keyword ranking and click-through rate.
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