Statistics show that Search Engine Optimization (SEO) is critical for website growth. Google alone receives around 78,000 queries every second, the top results are completely dependent on SEO, and there are other engines such as Bing. According to research, organic traffic is nearly 6 times more effective than paid search ads, and 61 percent of marketers believe enhancing SEO is their top inbound marketing objective. There are numerous methods for increasing your SEO results, but strong content tends to be the driving force behind every successful website. However, not all types of content produce the same outcomes, and different sites may benefit from various types of material.
Content and SEO
The goal of content is to share pertinent textual or visual information with your audience so that they can learn something new and share it with others. In short, content tackles some of your audience’s pain points while also delivering answers. Great content is eaten and subsequently shared with a bigger audience, hence increasing your SEO results.
Today, one of the most effective approaches to increase your SEO ranking is to generate high-quality content. There are numerous content categories to examine, including blog posts, photos, videos, emails, and others. With that in mind, let’s look at some of the best content formats for helping you enhance your website’s SEO rankings.
More information: Why SEO Shouldn’t Be an Afterthought
Blogging is one of the most popular sorts of material, and it works extremely well. Blog entries are simple to create, contain useful information, and people are constantly eager to read them. Blogging, in some ways, is ideal for both the audience and the website.
When done effectively, blogging offers numerous advantages:
- captivates the audience
- Improves your SEO rankings
- Brings in fresh visitors/readers
- Increases the value of your brand
The great thing about blogging is that you have so many options: you can write opinion articles, reviews, lists, how-tos, and even guest blogs. Create a great title, provide relevant information, optimize the content, and then sit back and enjoy the results. Blog articles are great for SEO, and this form of material will be useful in 2020 and beyond.
Take a look at YouTube, where thousands of videos are published every day, to see how video material is expanding. Consumption of video content is at an all-time high, and this type of content is frequently employed to boost SEO ranks.
Although video content has a high return on investment, it is more difficult to develop than material such as blog entries. Although it may appear that video content curation demands a significant amount of time and resources, there are solutions available to assist us. Websites such as Renderforest offer video creation tools that allow us to produce video material with little to no effort.
Here are some ideas for how to use these technologies in your business.
- Make an explanation video to introduce your company/product.
- Make a video highlighting your products, services, or features.
- Make brief tutorials or step-by-step instructions for users.
- Storytelling may help you promote your brand’s image.
There are numerous video content concepts, and they all work based on the business. It is our responsibility to test and see what works best for good SEO results.
We’ve discussed blog articles, but don’t overlook the necessity of long-form material. Although long-form articles appear to be simply extended blog postings, the distinction is in their intent. Long-form articles, as opposed to fast and informative blog entries, explore topics in more depth and need significantly more time and resources to write.
According to a Backlinko analysis, Google’s first page results display articles with 1950 words or more on average. Furthermore, long-form material receives 77.2 percent more links and social media shares. All of this data demonstrates the importance of long-form content for SEO and traffic. Long-form material, on the other hand, is more difficult to create than short-form information, therefore it’s better to strike a balance between the two.
If you want to get those backlinks, making infographics is a terrific approach to do so. Infographics can be used to collect data, organize it, and visually show it. This style of material is extremely user-friendly, and it produces good SEO benefits via backlinks.
You may also make an infographic off of a blog post, as illustrated below:
The imagery and simplicity of consumption of infographics are what makes them appealing. Infographics are more concise than conventional blog entries, so users are more likely to see them and share them with others. More resources will be required to generate infographic content, but it can be well worth it if the topic is well-researched and the graphics match.
Podcasts have grown in popularity in recent years, thanks in part to their accessibility and ease of consumption. Users can listen to podcasts while driving, cleaning dishes, or doing other things. Creating podcasts is similar to creating other types of material; the only difference is that audio is used instead of film or written text. Podcasts are an excellent source of traffic and will improve your SEO rankings due to their popularity.
Research Findings and Case Studies
In an opinion-filled society, an increasing number of individuals are turning to research and case studies for solid data. SEO results will undoubtedly come if you devote enough time and resources to conducting a study. Case studies typically receive a large number of inbound links because they are quoted somewhere on the internet, which is great for SEO ranking.
This type of data-backed material, according to Buzzsumo, can garner millions of shares. CMI’s yearly report on Content Marketing is a nice illustration of this. Although this process is time-consuming, the prospective benefits are well worth the effort.
Social media material is widely used in today’s culture, and more and more businesses are joining in. Social media deserves its own page, but we’re here to emphasize its significance for SEO and website ranking. A strong social presence will bring traffic to your website and enhance your SEO rankings, even if it has no direct impact on your SEO.
In addition, all of your website content may be converted for social media, with connections back to the original. The majority of social media users favor short-form content, but if they are interested, they will search the original source for more information. Business owners may use social media content to raise brand awareness, attract traffic to their website, and improve SEO.
Social media also poses privacy risks in the form of data scraping, leaks, and information sharing, therefore you may want to consider utilizing a VPN, of which there are several inexpensive choices.
If you want to have a high SEO rating, you need to develop a variety of content. Each content type caters to a specific demographic, and you don’t want to leave anyone out.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.