If you sell products online, your website must be easily accessible to your customers or prospects. This entails appearing at the top of Google’s search engine results pages (SERPs). It would be a travesty to have the best products and website if you couldn’t reach your target audience.
This is where SEO can come in handy. It will assist you in ranking higher in the SERPs and making your website visible to your target audience. The more traffic you get, the more likely it is that you will convert.
Our article delivers 09 tricks to help you optimize your ecommerce website for SEO and boost your sales.
1# Set up efficient keywords
The key to ranking your eCommerce website is to find the right keywords. Take the time to conduct extensive keyword research in order to select the ones that are most relevant to your activity. Long-tail keywords can help you rank high in niches where your competitors aren’t yet. Those keywords have the potential to attract the type of traffic you seek while also increasing your conversion rate. Consider the user’s queries. People are very specific and type conversational queries when looking for something. You must consider your keywords in terms of the search intents of your users.
2# Use strategic keywords in anchor text
Using anchor text to improve your SEO is a viable option. Your eCommerce website is undoubtedly littered with links pointing to your pages, and you must optimize your anchor to maximize its potential. You must make them appear natural by using anchors such as “here,” but you can also use strategic keywords that you want to rank for. To avoid being penalized by Google, you should not use the same keywords for all of your anchor texts. Incorporating important keyword links into your product descriptions can also direct visitors to similar product pages that you want to promote.
3# Avoid duplicate content
When it comes to eCommerce websites, duplicate content can be a serious detriment. Because they deal with a large number of product descriptions, eCommerce websites are particularly vulnerable to this problem. And these descriptions are frequently provided by a seller – a seller who can distribute those products to various websites. As a result, eCommerce websites display product descriptions that appear on a variety of websites. Furthermore, filter and category options can cause duplicate content issues because they generate different URLs with the same content. You can read our article on the subject to learn how to fix these problems.
4# Write compelling product descriptions
Catchy product descriptions, like compelling headlines, have a significant impact on your conversion rate. As a result, you should avoid using the product descriptions provided by the manufacturer. To make them more Google-friendly, keep them unique and appealing with relevant keywords.
5# Optimize your product images
Images are used extensively in ecommerce stores. They are the catalyst for a sale. Your images must be of high quality, compelling, and one-of-a-kind. However, having great images is insufficient, especially if you want bots to find them. Images have a great SEO potential as Google Images’ search results can drive a lot of traffic back to your website.
Check to see if you filled out the ALT tag, which is a description where you can include valuable and unique keywords.
6# Optimize your URL for search engines crawls
URLs are more important for SEO than they appear. Optimized URLs can greatly assist search engine bots in finding and crawling your website and determining its content. Proper URL structures will also aid in the indexation of your website.
On the other hand, effective URLs can inform your visitors about the content of your page and improve their experience. Furthermore, a good user experience keeps your audience on your website for a longer period of time. It represents more opportunities to convert them into customers.
7# Watch if traffic is converting into sales
Growing your traffic is one thing; converting these visitors into sales is quite another. Check to see if your regular visitors are converting into paying customers. Google Analytics can help you analyse your traffic and identify areas for improvement. You can thus determine the source of your traffic, the devices used, the personas most likely to convert, conversions generated through SEO, and so on.
8# Improve usability
Make your site’s navigation simple. The worst mistake would be to fail to provide a clear path of navigation. Remember to include links to your product pages on your home page as well as relevant landing pages. This will also assist bots in crawling your website.
9# Avoid broken links
You want to provide your visitors with the best experience possible. Clicking on a specific page and landing on a “Page 404 Not Found” page is most likely not what you expected. That is why having broken links is such a bad idea. You should then run regular crawls to see if you have any 404 errors. Having a large number of them can be disastrous for your business.