Trends in Search Engine Optimization


Core SEO isn’t in charge of its own fate. Your top goals include communicating with your audience’s requirements through meaningful and relevant content, as well as incorporating SEO concerns into website development and other marketing efforts.

Yes. Branding, Content Strategy, and SEO are all intertwined. And, as you may be aware, Google has long been vocal about the importance of relevant content. It’s not about pondering target phrases for hours, establishing the architecture, following algorithm updates, and studying the technology underlying search. However, you should be aware of what your target audience is looking for and respond accordingly, bridging the gap between your brand and their requirements.

It is unhealthy to write any type of material and then fill it with 5-6 keywords. When you produce content and then have it copy-checked for SEO, you’ve already turned off the switch in the first few words. It’s tough to get the search engines to notice your website if you write any type of content without knowing enough about the audience’s search intent (not results).

If you want to see noticeable results in the next months, you might want to go through the SEO trends 2020 we’ve compiled particularly for you to help you get off on the right foot with your plan and keep it rolling throughout the year.

Voice Searches

Voice searches will ultimately become the ‘new standard,’ despite the fact that most users currently conduct textual searches on desktop and mobile devices. According to ComScore, voice searches will account for over half of all searches in 2020. According to Gartner, 30% of all searches will be conducted without the use of a screen. The majority of voice search users are between the ages of 18 and 36, then 37 to 52, and finally 53 and older. Voice search, via Siri, Google, and Alexa, is extremely popular among teens, who use it many times each day.

Smart speaker mobiles are used by the majority of homes, and this trend is not expected to slow down in the future years. As a result, it’s obvious that by the time today’s voice search users outnumber non-users, more people will be using it for their searches at home, at work, in automobiles, and everywhere else. We live in a world where we can chat to our refrigerators, ovens, and other appliances that are voice-controlled and connected to smart gadgets.

Yes, voice search technology is still in its infancy. We anticipate a consistent user experience and a comprehension of voice-based search devices that is comparable to conversing with other people. And it’s all sorely lacking. However, as technology advances, the benefits of voice search technology are gradually outweighing its drawbacks. Voice search is quickly becoming the dominant mode of search for a growing number of people. This implies that marketers must begin optimising their content, surpassing the quality of their rivals’ material, aligning it with search intent, and making it useful.

Another issue to consider is how “the way we talk” differs from “the way we write” – various languages and dialects – content optimization will be complicated and require a separate skill set. Not to mention the increasing tendency of Google’s Gallery Ads dominating the SERP’s above the fold space. We’re also watching Google’s release of new techniques to determine the type of links (two new Nofollow attributes; rel=”sponsored” and rel=”ugc”), as well as how it evolves and impacts link profiles in the future.

Greater Importance To Brand

Customers’ knowledge and trust in your brand are just as essential as Google’s confidence in your site optimization, content quality, and top-tier connections to your website – especially when pictures, sponsored advertisements, and local results have already taken up more than half a page on page one of Google search results. They are less likely to click on your site or make a purchase if they do not recognise and trust you, despite your excellent Google ranking and different efforts to grab their attention.

Before they even realise they require a product or service, their purchasing decisions are impacted by how they feel with you. So, how do you go about doing it? So, constantly and creatively work on Content Marketing and Digital PR. Unless a consumer knows you intimately through direct contact or referrals, you must enlighten, entertain, educate, and engage him through story-telling as part of broader content marketing and brand awareness efforts.

Your firm should be talked about on YouTube, be worth connecting with on Facebook and Instagram, be browsed amid other headlines, and have a strong presence on social media. Customers will then become interested in you and visit your website. To drive referrals and actual engagements, many companies make the mistake of depending only on forums, guest posts, directory links, PBNs, and site content improvements.

This year, it’s more important than ever to combine brand and SEO to establish trust and engagement, which will determine whether they click on your site or the one below you.

Well-Integrated SEO

Every year, we see businesses create websites, discuss marketing activities, PR campaigns, and social media activities without having an SEO taskforce on board, leaving them vulnerable to missed opportunities and repeat cycles that would have otherwise saved them time and improved their organic performance. When a customer contacts us for core SEO, we find ourselves stepping outside the SEO perimeter to achieve greater SEO results in every case like this.

We apply this knowledge to activities in 2020 and highlight that sticking to basic SEO will only maintain you where you are now. To reach where you want to go, you must include SEO concerns into everything that has to do with the online user experience and your marketing efforts.

Multilingual SEO

People are looking for local content and information about products and services in their area. If you want to reach out to clients in different nations and states, your SEO should be able to translate your keywords and material into their native tongue. It is insufficient to just translate a web page. Preparing a website for translation and internationalisation is difficult, and if done incorrectly, can have a detrimental impact on the user experience.

A lot of attention will be paid in the next months to delivering high-quality information to a large number of multiethnic visitors. And businesses are working on coding to create websites that allow for intended translations while maintaining a positive user experience.

Other Popular Trends You Must Have Seen Going Around

  • Average For high search rankings, content should be at least 2000 words long.
  • People are increasingly seeking high-quality information in a number of media.
  • High dwell-time is more important than ever before in determining whether or not an online searcher is satisfied.
  • Video optimization using relevant keywords in the description and headlines should be high on your priority list.
  • You can’t ignore mobile UX. Can you do it? Keep it at the top of your priority list.
  • Don’t pass up the chances presented by highlighted snippets.

If you’re already aware with these patterns and are working your way through them, that’s fantastic. However, if you have any queries or want assistance with SEO services, our SEO professionals are always here to assist you. Speak with a member of our team right now.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.