It just takes three letters to terrify the crap out of you at times. When the IRS is mentioned, people faint. Is the FBI knocking on your door? That is never good news. When it comes to websites, SEO is frequently portrayed as the big bad wolf.
SEO, or search engine optimization, is one of the most misunderstood, yet crucial, digital marketing concepts. There is a common notion that harnessing the power of SEO is simple and quick. That is not correct! SEO is a time-consuming procedure that produces results. Results can take months to appear.
What is SEO?
So, let’s take it one step at a time. SEO is a methodical approach to improving your organic (or non-paid) search engine ranking. SEO is also known as organic search, free search, or natural search. Whatever you name it, it ultimately boils down to where your website appears in a list of search results when someone searches for your product or service.
There are numerous advantages to having a premium position near the top of the search results. When your page ranking rises, so does your discoverability — in other words, people will be able to find you. Being found increases traffic to your website and raises brand exposure. Alternatively, if people can’t discover you, you lose all that traffic, prospective leads, and sales.
How Do the Search Engines Find You in the First Place?
Your page rank ranking is determined by how relevant your brand/company is to the user’s search. Search engines such as Google and Yahoo “crawl” or evaluate websites in order to present content that matches the user’s query. The higher the page ranking, the better the match. The key to enhancing search engine ranking is to ensure that your site contains all of the characteristics that search engines seek.
How to Improve Your Search Engine Ranking
Here are a few pointers to get you started:
Viewable
Ensure that your website can be seen on all platforms, including phones, tablets, and laptops. Your website should be optimized, responsive, and easy to use. The SEO process can also be influenced by site speed and load time. As a result, ensure that your site loads quickly and works well.
Secure
If you require sensitive information or have e-commerce functionality, your site should begin with HTTPS.
Content
Make information that people will find beneficial. Useful material is shared, which spreads your content throughout Twitter, blogs, and other social media platforms. Quality of content is more important than quantity. Make certain that your content contains keywords or phrases that reflect what you do and how users search for you.
Images
Images on your website are crawled by search engines. Make sure all of your photos have “alt text” and that your image files are suitably labeled. For example, “red convertible vehicle” is superior to “image 13.”
Titles
Include distinct meta-titles and descriptions for each page of your website. Consider meta-titles to be chapters in a book; they summarise the contents of each page. For example, “pizza delivery area” is preferable to “page3b.” Make sure your URL structure is also user pleasant. For instance, “/blog/SEO-tips” vs. “/blog/article 54.”
Links
On your website, include both incoming and outbound connections. When one page links to another, search engines assume that the site has significant information. But be cautious; only send people to trustworthy websites, and ensure that anyone linking to you is also trustworthy.
Don’t Be Afraid of SEO
When it comes to SEO, these are only a few pointers. Yes, SEO is a time-consuming and labor-intensive process, but it is critical and should be a key component of any marketing strategy. Consider a sponsored search marketing strategy if you need rapid results, but don’t overlook SEO and its significant impact.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.