SEO, or search engine optimization, is the process of enhancing your website in order to rank higher on Google for key terms related to your business. SEO is one of the most successful digital marketing methods you can put your time in, and there are numerous ways to benefit from it.
Here are four major sorts of SEO that you can begin with.
1. On-Page SEO
On-page SEO, also known as on-site SEO, is the process of optimizing your website’s content. Keywords, headers, meta titles, meta descriptions, photos, and other elements are all part of this.
On-page SEO tips include the following:
- Investigate your keywords — Determine the terms and phrases for which you wish to rank in search engines. Conduct some research to determine which keywords have a high relevance and search traffic yet little competition. Once you’ve found the best keywords, optimise the content and headers of your landing pages for those terms.
- Optimize metadata – Metadata notifies Google about a page’s content. To improve your chances of ranking higher, make sure your meta titles and meta descriptions incorporate relevant material as well as your keyword terms.
- Begin internal linking – Internal links are URLs that direct visitors to other pages on your website. These are frequently attached to anchored text. Insert links to high-authority pages and links to targeted keywords in your material to help Google read your site and make it more user pleasant.
Incorporating on-page SEO into your marketing activities aids search engines in understanding the content on your site. And, if Google knows your website, it can reward you by displaying it for related search queries.
2. Off-Page SEO
Off-page SEO refers to everything that does not take place on your website. Off-page SEO is all about increasing your company’s exposure and credibility, which can lead to more visitors and revenue.
The majority of off-page SEO activity focuses on link building. If you’re not familiar with the term, link building is the technique of obtaining other trustworthy websites to link back to your site.
Some good link-building strategies are as follows:
- Guest posting – Your writings will be accepted and published by many blogs and online magazines. Make sure the website is related to your profession and includes a link back to your business
- Competitor research entails investigating the backlink profile of your main competitors. Find out where they are getting their links from and which sites will allow a link.
- Help a Reporter Out (HARO) – Help a Reporter Out is an internet tool that allows journalists to obtain information from industry specialists. This is when you come into play! Provide a quote or information on your area of expertise, and they will almost certainly include a link to your website in the piece.
Make certain that the connections you obtain are earned, come from authoritative sources, generate qualified visitors, are “follow” links, and are from relevant sites!
3. Technical SEO
Technical SEO refers to the steps taken to assist search engines in crawling your website. These requirements alter as search engines and their algorithms get more complex, implying that this sort of SEO is continually evolving.
To ensure that there are no issues with Google crawling your website, your technical SEO activities must be effective.
The following technical SEO activities should be addressed:
Website speed – A quicker website is always preferable. Make your template as minimal as possible, limit redirects, and optimize your aesthetics.
Mobile-friendliness – Many consumers are shifting away from desktop computers and toward mobile devices. Check your site on a mobile device to check that it is easy to navigate for any mobile visitor.
Use HTTPS hypertext, a user-friendly and consistent URL format, and consistent internal links in your site structure.
4. Local SEO
Local SEO is a subset of SEO that focuses on a specific geographic area rather than a national one. It all comes down to expanding your online presence in your town and promoting your products or services to local clients.
How well you rank on Google is frequently determined by your Google My Business profile. Include your address, business hours, description, reviews, and images here. Based on the user’s search query, the search engine results pages will consider proximity, relevancy, and prominence, and will select your business if you fulfill certain criteria.
The following are some of the advantages of local SEO:
- It is really targeted.
- It is completely free.
- Because only 44% of businesses register their GMB listing, there is a higher possibility to rank locally.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.