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What Can an SEO Certification Do for Your Digital Marketing Career?

As mobile technology, personalised ads, virtual reality, predictive targeting, and the Internet of Things (IoT) all continue to evolve and become mainstream, digital marketing is poised to offer businesses plenty of sophisticated new ways to sell to consumers—and that’s just a sampling of the new technologies that will soon become standard for digital marketers.

Despite all of the buzz surrounding these advances, one tried-and-true aspect of digital marketing remains as crucial as ever: search engine optimization (SEO).

Whether you’re fresh to digital marketing or an experienced pro looking to stay current, SEO understanding is a crucial skill—one that may make or break your digital marketing career.

Getting Started in Digital Marketing

Digital marketing is a field with a lot of potential. First and foremost, you have a large number of work opportunities: Experts estimate that by 2020, 150,000 digital marketing specialists would be required. Second, you have a lot of options, such as advertising, growth hacking, email, mobile, social media, and, of course, SEO. Third, this is a domain that has something for everyone. People who are creative and can write are needed in the digital marketing profession, but so are people who are analytical and can think on their feet.

Is there a spot for you in the world of digital marketing? Probably! If you’re thinking about going into digital marketing as a job, get a certification first so you’ll have both the expertise and the credibility. Digital Marketing Specialist Training will provide you with a firm foundation in digital marketing fundamentals as well as credibility while looking for jobs. The Online Marketing Certified Professional (OMCP®) has approved this training.

Upskilling in Digital Marketing by Learning SEO

If you’re already a digital marketer, an SEO certification should be your next step. If you’re new to digital marketing, an SEO certification should be your next move. 

Why Should Digital Marketers Master SEO?

  • Because search is still the most common way for customers to find products and services, SEO is critical for almost every company.
  • SEO may be a component of your employment if you work for a small company or as part of a small team.
  • Understanding what is causing your SEO to produce results can help you enhance your paid search, social media, and content marketing efforts.
  • The more digital marketing talents you have, the more appealing you are as a job candidate—and the higher your earning potential. 

Although the advantages of learning SEO are obvious, SEO is not. In the beginning, SEO was simple: use keywords on your webpages and metadata, and Google will rank you as a result. However, when people began to abuse the system, Google made SEO more difficult for marketers to assure that the consumer was served.

Today, SEO entails conducting extensive research and analysis, writing long content, creating fast-loading and mobile-friendly webpages, understanding how to use paid ads to help boost results, and getting clicks on the search results page—oh, and using keywords, though Google now takes a contextual rather than literal approach to searcher keyword usage.

For all of these reasons, rather than learning on the job, SEO should be learned through a formal means such as a certification programme. Getting to the top of Google takes a lot of effort—a certification indicates that you’re performing the job correctly and hence have a better chance of succeeding.

How Your SEO Skills Can Benefit Your Employer

The importance of SEO for businesses cannot be emphasised. SEO is extremely important in today’s market because it is so competitive. Every day, billions of consumers utilise the Google, Bing, and Yahoo search engines to find answers to their questions. Every day, Google handles approximately 4 billion searches! Once you’ve received SEO training, you’ll be able to assist your employer (or your own company) in getting their website ranked high in search engines, allowing them to attract more website visits and increase sales. This is due to the following factors: 

  • The majority of people who use multiple search engines are more likely to choose trending terms or one of the top few suggestions on the results page.
  • SEO isn’t only about improving search engine results; it can also be utilised to improve a website’s usability, resulting in higher user satisfaction with your website and brand.
  • A high search engine rating can boost user confidence in your website.
  • The audience may also promote your website on social networking platforms such as LinkedIn, Instagram, and Facebook, which are accessible via Google or Bing.
  • Organizations can benefit from SEO to improve their rankings. If a few websites offer nearly identical products, the website that is search engine optimised will attract a larger audience than the others, resulting in increased sales.

Adding SEO to Your Skillset

A certification is the quickest and most efficient method to add SEO abilities to your resume—and give your career a boost. Advanced SEO Certification Training will teach you the many aspects of SEO, such as keyword research, on-page optimization, link building, content marketing, and web analytics, through projects that will provide you with plenty of hands-on experience, allowing you to earn your certification and be job-ready.

You need SEO capabilities to round out your skill set, boost your value to your employer, and stay relevant in this fast changing digital scene, whether you’re a digital marketing newbie or an expert. Even if new ways to market continue to emerge, Google and SEO will remain crucial. 

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.