What Exactly Is SEO and How Does It Affect Your Business?


Every day, 3.5 billion Google searches are conducted.

With such a big figure, there is no doubt that individuals are already searching online for something that your company provides. But how can you make the most of all of that potential?

This is where SEO comes into play.

What is SEO?

SEO is an abbreviation for Search Engine Optimization. It’s a digital marketing discipline that’s exploded in popularity in recent years. Simply said, SEO is the discipline of marketing your business and getting your brand in front of the billions of people who search online every day using search engines like Google and Bing.

While search engines such as Google do provide paid advertising options, SEO is how you take use of the marketing possibilities that search engines provide without having to pay for ads.

The SEO Effect

SEO is only one component of a successful digital marketing plan, but it is a critical one. There are numerous things that you might invest in to help your business expand using the internet:

  • The Internet of Things
  • Email Promotion
  • Marketing via video / YouTube
  • Ads on Facebook
  • Ads on LinkedIn

The list could go on and on. One great aspect of SEO that distinguishes it from other forms of digital marketing is this:

People are already looking for something.

When you buy Facebook advertising, you are effectively disrupting someone who was idly scrolling through their feed. People view your postings on Instagram while scrolling through hundreds of other photographs of friends. You may or may not capture their interest.

When someone uses a search engine, on the other hand, they are already looking for something. This is known as the SEO effect.

SEO is all about getting in front of people’s questions and providing an answer.

How Many People Use Search Engines?

Facebook has 2.32 billion users. Instagram has one billion users. However, neither of these figures come close to the amount of searches conducted each day. Every day, about 3.5 billion searches are conducted. Search engines account for the vast bulk of all website traffic on the internet.

For every 100 people who access the internet, 93 of them begin by conducting a search.

When they arrive, they type their search term into a search field. They press the “search” button, and a plethora of websites show as results. These outcomes are based on the search engine’s attempt to match this person’s search query with the most relevant and useful web pages. You’re presumably familiar with this procedure because, like the rest of the world, you probably use search engines every day. When users enter and submit a search term, they will see something similar to this:

As you can see, this page has more than just simple search results, and there are a few other ways to promote your company in front of people:

  • Paid Ads: If you want to ensure that you appear for a specific search (most of the time), you can invest in Google Ads and pay each click you receive. 
  • Organic Ranking: Everything else on the page is what we call organic. In other words, these outcomes are earned rather than purchased. When most people talk about SEO, they are referring to these outcomes.

You may hear paid advertisements referred to as PPC (Pay Per Click) or even SEM (Search Engine Marketing) (Search Engine Marketing). Although Google Ads may be a useful digital advertising alternative for your organization, we will be discussing and referring to organic search engine optimization in this post.

How Does SEO Impact My Business?

Returning to the original question. The true answer is that if you’re not ranking well in search engines, it’s not having an effect on your business. Every every day, you miss out on 3.5 billion opportunities.

However, if you rank high in search engines, the impact might be enormous. Every month, you may be attracting thousands of new visitors to your website. If your website converts traffic into leads well, you could have hundreds of more leads each month. That is how SEO affects your company. The SEO impact is enormous.

What Is the Goal of SEO?

The majority of organizations use SEO to generate leads from search engines by:

  • Boosting organic traffic
  • Boosting keyword ranks
  • Ranking for additional keywords

Organic traffic is required to generate leads. In order to obtain organic traffic, you must rank high for keywords that your target audience is searching for.

What is a Keyword?

A keyword is merely a word or phrase entered into a search engine. It may be something like “how to bake chicken without scorching the pan” (guilty) or “personal injury lawyers near me.” Making sure your website is optimized for keywords relevant to your business is a critical component of SEO.

The more terms you rank for, the more Google real estate you occupy. And the more real estate you take up, the more likely it is that someone will end up on your website. And, in theory, the more people who visit your website, the more leads your company will acquire.

How Can You Improve Your Rank?

When search engines like Google return results to users, they analyze thousands of parameters. There is a lot of discussion over what is a factor and what is just a correlation. We won’t go over all of them, but here are the two most important:

  • The relevance of the material to the search
  • The number and quality of connections to the page

Local signals are another important component for a local business. This includes your Google My Business listing, citations, reviews, and other information.

We could spend hours dissecting Google’s search algorithm, but at the end of the day, these two factors remain the most significant. If you want to rank higher on Google, provide material that is relevant to the searcher and beneficial to the searcher, and build backlinks. You could spend years becoming an expert in search, and we bet you’d end up back where you started.

SEO Best Practices

Because there are so many variables to consider, the list of best practises may go on and on. There are numerous resources available on the internet to help you get started, but here are a few basics:

  • Make sure your website is user-friendly and simple to navigate.
  • Create one-of-a-kind material that your target audience would appreciate.
  • Use keywords that your target audience is looking for in your site copy.
  • Make a title tag and a meta description.
  • Share your material with industry influencers and on social media.
  • Use tools such as Google Analytics and Google Search Console to track your progress.
  • Make certain that your website is free of technological flaws.

A poor or non-existent SEO strategy has a direct impact on your bottom line, and the impact only rises over time. If your website is the beating heart of your marketing plan, a solid SEO strategy is a vein that feeds it. It may only be one component of your strategy, but without it, no one will be able to find your content or learn about your company.

If you don’t invest in SEO, you’re passing up your best potential to drive website traffic. This means you’re allowing traffic, prospects, and sales to elude you. Don’t pass up the SEO effect.

Use an all-in-one SEO tool like SEMRush to track your SEO progress.