What is an SEO strategy?

SEO is an abbreviation for Search Engine Optimization, which is the technique of enhancing the volume and quality of traffic to your website through organic search engine results.

What goes into SEO?

Let’s break down that definition and look at the elements to understand the true meaning of SEO:

  • Traffic quality. You can bring in all the people in the world, but if they come to your site because Google tells them you’re a resource for Apple computers when you’re actually a farmer selling apples, that’s not quality traffic. You want to attract visitors who are truly interested in the things you have to offer.
  • The volume of traffic. More traffic is better if you have the proper folks clicking through from those search engine results pages (SERPs).
  • Natural outcomes. Ads occupy a sizable chunk of many SERPs. Organic traffic is defined as any traffic that does not require payment.

Organic search traffic is defined as any unpaid traffic derived from SERPs.

How SEO works

Consider a search engine to be a website where you may type (or speak) a question into a box and Google, Yahoo! Bing, or whichever search engine you’re using magically responds with a long list of links to web pages that could potentially answer your inquiry.

That is correct. But have you ever considered what’s behind those enchanted lists of links?

This is how it works: Google (or whichever search engine you’re using) has a crawler that goes out and collects data on all the content they can discover on the Internet. Crawlers send all of those 1s and 0s back to the search engine, which uses them to create an index. This index is then sent into an algorithm, which attempts to match all of the data with your query.

There are numerous aspects that go into a search engine’s algorithm, and a group of specialists ranked their importance as follows:

The optimization element of SEO is where the individuals who create all that stuff and put it on their sites guess that content and those sites up so search engines can comprehend what they’re seeing and visitors who arrive via search will like what they see.

Optimization can take many different shapes. It includes anything from ensuring that your title tags and meta descriptions are both useful and the appropriate length to directing internal connections to pages you’re pleased with.

Learning SEO

This section of our website is dedicated to teaching you everything you need to know about SEO. If you’re brand new to SEO, start at the beginning and read the Beginner’s Guide to SEO. If you need help with a certain issue, look for it wherever it is most convenient for you. Here’s a high-level overview:

Building an SEO-friendly site

When you’re ready to start living the SEO talk, it’s time to apply those SEO strategies to a site, whether it’s fresh new or an existing one that needs to be improved.

These sections will help you get started with anything from choosing an SEO-friendly domain name to internal link best practises.

Content and related markup

A website isn’t actually a website until it has content. However, SEO for content has so many unique characteristics that we’ve separated it into its own department. If you’re interested in keyword research, how to develop SEO-friendly material, and the type of markup that helps search engines understand what your content is about, start here.

On-site topics

By delving into content and related markup, you’ve already learnt a lot about on-site topics. It’s time to get technical with some information.

Link-related topics

Explore everything there is to know about links, from anchor text to redirection. Read this set of pages to learn how and when to utilise nofollow, as well as whether guest blogging is truly dead. If you’re more interested in link building (trying to enhance your site’s rankings by acquiring links), skip on to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve learned the fundamentals of daily SEO and are now ready to move on to more sophisticated topics. Make sure all of that traffic converts as easily as possible with conversion rate optimization (CRO), then go micro with local SEO or global with international SEO.

The evolution of SEO

Search engine algorithms change regularly, and SEO strategies adapt in response. So, if you receive SEO advice that doesn’t feel quite right, double-check the relevant topic page.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.