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WHAT IS CONTENT MARKETING: A GUIDE FOR BUSINESSES

Businesses are being pushed to become digital by the possibility to expand their market reach through the internet. Online business registrations have been increasing, with the DTI reporting a 12 percent increase in business registrations in the first eight months of 2020 compared to the 637,690 registered for the entire year of 2019.

This reveals two things to us. To begin, a company must go digital in order to succeed today. Second, in the next few years, competition will get even more heated.

You’re already on the correct track if you’re already engaged online or plan to start transitioning your business online with a business website. Now it’s up to you to figure out how you’re going to beat the competition.

There will be hundreds of firms selling similar items or services to yours. How well you explain your brand to your target audience will set you apart from the competition. It’s here that content marketing comes into play.

Knowing what to share, with whom to share it, where to share it, and how to share it is all part of content marketing. All with the goal of persuading a user to do a specific action. Content marketing services are in high demand for a reason. It’s a clever strategy for firms in any industry to reach out to their target audience with relevant content.

What Is Content Marketing and How Does It Work?

Some individuals associate content marketing with creating blogs or making updates on social media sites like Facebook, Instagram, and Twitter. That is merely a small part of the entire procedure. The process of carefully developing and publishing data-driven materials to attract potential clients to your firm is known as content marketing.

In the world of digital marketing, what is content marketing?

When it comes to digital marketing, content can be thought of as the fuel that keeps the machine going. Content must be designed in accordance with the brand and the purpose of the digital marketing activity in order for the engine to keep working properly. You don’t want to send out random stuff because that will only result in random outcomes.

As a result, content marketing exists to generate data-driven content that addresses who to offer the message to, where to provide it, and how the message will be delivered. Providing you with a data-driven and goal-oriented strategy. What Are the Benefits of Content Marketing?

For decades, content marketing has existed. Although the phrase became popular with the rise of ecommerce, it has existed for as long as business owners have recognised the significance of storytelling in product sales.

Content marketing necessitates the use of storytelling.

Great stories entice people, and this is true in business as well. The brand that can tell the most compelling tale is the winner. What is your brand’s, product’s, or service’s backstory, and why should consumers care?

An excellent example would be Harley Davidson’s “enough with the flowers” campaign. Their difficulty is that their target demographic is mostly men, which they regard as restrictive and potentially damaging to their brand in today’s socially conscious world. They didn’t want to go into detail about a feminine concept since it would appear patronizing and as if they were promoting stereotypes. The solution was to combine their current concept with the existing women who already used their products, and thus ‘enough with the flowers’ was born.

They revamped their website to add a section dedicated to their campaign. The goal was to get women interested as well, and to make them feel comfortable riding bikes. This provided Harley Davidson with a new target market. What Is The Role Of A Content Marketer?

A content marketer is a person who prepares, strategizes, and generates content with the purpose of attracting and converting users into purchasers. The aim of a content marketer is to educate people about a product so that they understand why it is beneficial to them and trust the source of information enough to acquire their products or services.

The following are the four main characteristics of a content marketer:

Storytelling ability. Stories are remembered by people. A content marketer must be able to comprehend both the product and the target audience before telling a memorable stories that will pique the audience’s interest and lead them to take a specific action.

Ability to plan ahead. Content marketing necessitates preparation. Every piece of content you create should fit into your content strategy, and one thing to keep in mind is that the plan you build today should also match with and benefit future strategies. A content calendar can assist you with this.

Analytical abilities A content marketer must have analytical skills to comprehend data and transform it into successful content in order to develop data-driven content. This expertise will also enable them to identify strategy flaws as well as what works and what doesn’t. More than just comprehending results, the ability to evaluate data allows a content marketer to uncover new ways to acquire and convert leads.

Content creation and writing A content marketer, of course, should be able to develop any form of content that will help them achieve their objectives. When it comes to writing, whether for blogs or scripts, a content marketer should be familiar with grammar and how to construct a sentence in the most effective manner. A content marketer should also be able to edit, as every piece of material that is released should be strong and polished.

What Are The Different Types Of Content Marketing?

Content marketing is an effective marketing tactic. If you intend to outsource content marketing services, you should be aware of the many types of content marketing you might employ in your campaign. Here are a few of the most successful:

Blogging

People are surfing the web in greater numbers than ever before, and this trend will continue in the coming years. There are numerous reasons why people spend time online. They’re there to learn more, educate themselves, and buy things, not only to connect with family and friends. With the shift in consumer behaviour, many now prefer to buy from the comfort of their own homes. This trend is driving more people online, and you should be there to deliver it to them, whether it’s for information or a business transaction.

Blogging gives consumers the knowledge they need to understand your brand and its value. Blogging not only raises brand recognition, but it also attracts the ideal clientele with the right strategy. It demonstrates to both visitors and potential customers that you have authentic industry knowledge and are a reliable source of useful information.

Here’s a rundown of the most common blog content types:

  • Infographics on How- to’s
  • Study of a Case
  • Product Evaluations
  • Interviews with Product News
  • Checklist for Listicles
  • Newsletters

Newsletters are an effective approach to nurture leads and move them along the digital marketing funnel until they convert. To encourage users to sign up, they should be accompanied by lead magnets such as ebooks. Its job is to get leads to the point where they’re ready to buy.

Another advantage of newsletters is that they can help you strengthen your business relationships with both current and potential clients. It’s a terrific approach to show potential clients that you care; in other words, it’s a lead generation strategy that will improve your contact with your subscribers.

Videos

More video content is consumed today than ever before. The millennial and Generation Z generations, in particular. Marketers should incorporate video in their content marketing strategy as a no-brainer. Explainer films or marketing videos from brands are now relied upon by consumers to assist them comprehend their problems, with some of the material providing solutions. Youtube is now the world’s second-largest search engine, and for a variety of reasons. It’s a platform where everyone, anywhere, and at any time, may consume information tailored to their preferences. According to Google, the most common reason people love Youtube is that it allows them to learn new things while also allowing them to rest and unwind.

It’s critical for content marketers to not only create engaging and soothing films, but also to delve deeper and find ways to connect with their target audiences on a more personal level. Videos are no longer only advertising for raising awareness. Consumers now use it to interact with brands, and you should plan your content marketing strategy accordingly.

Webinars

Webinars are an excellent approach to give valuable content to consumers or potential clients. People who attend training webinars gain vital skills, and corporations benefit more, upskilling their personnel in a cost-effective manner by saving on travel expenses.

Including webinars in your content strategy will take a lot of time and work. The webinar should contain important and useful information while also being engaging and appealing to the audience.

Podcasts

Podcasts are becoming more popular all around the world, including in the Philippines, where radio tradition is still alive and well. Podcast apps have seen an increase in download numbers as the number of smartphone users in the country has grown. There are a plethora of reasons why individuals become completely absorbed in podcasts and, in particular, listening to people’s voices again, thanks to trends like ASMR. The podcast culture in the Philippines is still developing. If your target audience enjoys listening to podcasts, this is a medium that can provide a wealth of chances. If, on the other hand, you’re just getting started with podcasting, you’ll need to develop a strategy to assist you get the most out of your campaign. Incorporate social media channels such as Facebook or Instagram, for example, to reach your target audience on such platforms.

When producing podcasts, it’s critical to understand who your target audience is and how they behave. Is it true that they listen to the radio? What percentage of their time do they spend listening to podcasts? Do they listen to podcasts on a regular basis? Is it while they’re on their way to work? What are your plans after work? What’s the name of the app they’re using?

You can use the following popular podcast platforms:

Spotify

  1. Google Podcasts is a service that allows you to listen to
  2. Podcasts on Apple
  3.  RadioPublic

Email

Email marketing has existed for many years. The difference is that now that content marketing is involved, you’ll be able to develop a more data-driven strategy.

Because you’re sending material to a person’s inbox, email marketing is a more personal approach to digital marketing. This can improve the interaction between your company and a user or a client. In the end, it’s all about generating repeat business and cultivating loyalty.

Email is a platform that would be useless if it didn’t have amazing content. It’s not easy to write effective emails that persuade your target market to take a specific action.

Different sectors necessitate different strategies. There’s digital marketing for insurance firms, and then there’s digital services tailored to ecommerce, for example, because both demand different content and strategic approaches. Because different businesses target different populations with distinct pain issues, a strategy that works for one brand may not necessarily work for another. The beautiful thing about this is that you may work with a digital marketing firm that can give you with the services you need based on your industry. It’s a good option for individuals who don’t have the time to start from scratch or who aren’t yet adept at content marketing.

Twitter Social Media

At the start of 2020, the Philippines has around 73 million social media users. That’s a rise of 8.6% in just ten months. With so many Filipinos using social media nowadays, it’s no surprise that many businesses are offering social media marketing services. Unlike email, you can send content to a large number of individuals without having to obtain their permission. This can be done through your follows, shares, and tags, among other things. It gets much better with social media advertising because you may target your ideal audience here. Content marketing, on the other hand, is still an important aspect of your social media strategy.

It’s not just about engaging everyone who sees your post on social media; it’s about engaging your target audience. It’s all about attracting the appropriate folks, or high-quality leads. Content marketing done well allows you to learn who they are, what grabs their interest, and what motivates them to connect with your content. Content Mapping And The Customer Journey

There are two critical aspects to consider when planning your content strategy. The first is the customer experience. The customer journey is the path your consumer takes before they reach your product, as the name implies. It should ideally go like this:

#Awareness. The stage of awareness is when your target audience realises they have an issue. They’re probably looking for more information on Google to learn more about what they’re going through, to go deeper into the issues, and to figure out what they should be looking for.

Consideration. During the consideration stage, your target audience is likely to make a list of the possibilities available to them. Your goal in this section is to make it to the list of options that the user will select later.

Conversion. When the buyer has finally regarded your brand as a solution and is assessing why you’re the better alternative, you’ve reached the conversion stage.

Retention. This is the stage in which you improve your customer’s relationship. It’s not over once you’ve made a purchase. You want your present consumer to either repurchase your product or become a brand advocate. This will encourage their network of friends and acquaintances who require your products or services to conduct business with you. #

Knowing the consumer journey can help you map out the content more effectively. It’s also crucial to get to know your customers and figure out what they desire. It’s an effective technique to improve the customer experience, which will boost the likelihood of attracting and closing the correct leads.

You should have the foundation you need to map the content once you’ve mapped out the consumer journey. Now you must focus on SEO, which is a crucial aspect of the content marketing process.

The process of optimising your website and its content so that it is understood by both Google and the user is known as SEO. In a nutshell, the user is looking for information, and Google’s role is to provide it in the form of search results.

What factors does Google consider when ranking content?

What factors does Google use to determine if one post is more valuable than another?

How can you make your content stand out from the crowd?

To give you a quick solution to the issue above, webmasters must adhere to a set of Google rules in order for Google crawlers to realize that a certain piece of content provides the best value to a user. These principles will assist Google in finding, indexing, and ranking your company’s website. There are a hundred rules on the list, but here are the top three:

Content of high quality

The quality of your website’s links

Alignment with search engine algorithms such as RankBrain and Bert from Google

All of these things fall under the category of search engine optimization. In a sense, content marketing and SEO are the ranking pair you need in your arsenal.

SEO is the foundation of your content strategy. Keywords, in particular. You must include an SEO Strategy in your content marketing strategy for it to be effective. This will prevent you from making haphazard efforts.

Avoid writing content that you believe will assist your clients and will attract visitors because the topic is popular or because it is what your rivals are doing.

You could better understand your clients if you knew how they got there. It’s now time to figure out what keywords they’re looking for and create a content marketing plan around them.

SEO improves content in such a way that it assists your company in ranking for high-return terms and phrases. Assume you’re the owner of a cosmetics-focused retail ecommerce store. You should figure out who you’re going after and where they’re located. Then determine whether you’ll use local SEO services or go after a broader audience with your strategy. After that, determine which keywords are most appropriate for your objectives.

There are articles regarding useful ecommerce SEO strategies that may teach you how to do keyword research for your company. Depending on your business or experience, you’ll want to use SEO appropriately and get off to a good start. At this time, hiring a digital marketing agency that can give you with the correct kind of SEO Services for your industry would be quite beneficial to your company.

Are you ready to start creating amazing content?

Content marketing is a great strategy that will pay off in the long run for your company.

Internet users go online to consume material, and the majority of them do so on a daily basis. What you need to do now is figure out how to get in touch with those people and get them to visit your page. This is accomplished by creating content and distributing it to your target market. It’s an opportunity that, if you don’t seize it now, someone else will. Allowing a lack of labour, time, or knowledge to prevent you from producing high-quality content for your audience is a mistake. A reputable digital marketing agency can always provide you with a content marketing programme. This way, you may get professional assistance while also learning from specialists.

Never pass up a chance to make a connection with your audience. Content marketing will undoubtedly help you bridge the gap and engage people effectively, whether it’s through a blog post, a social media update, a webinar, or an infographic.