What is Search Engine Optimization (SEO)?

Search engine optimization, or SEO, refers to a strategy and strategies for improving the rankings of one or more pages of a website in search engine results.

Any internet plan must include SEO, or search engine optimization. If a website does not have significant places in natural search results – in other words, if it does not have a good position for particular keywords – then we rely too much on the payment technique – SEM, or search engine marketing –

We specialise in search engine optimization, notably for Google, the most popular search engine. We’ve been doing this for over a decade and have a lot of experience.

Because SEM is expensive — and getting more so every day – a good search engine ranking assures savings. According to our experience, an investment of X in SEO, when done effectively, results in a savings of 2X, at the very least in advertising. To put it another way, all businesses want to engage in SEO, but this investment is only worthwhile if it is done correctly.

For this, we must appropriately design the SEO strategy, or search engine positioning, to ensure that the website appears in natural or organic search engine results for the terms that are most important to us.

The phases of our SEO process are as follows:

SEO strategy design
SEO analysis
SEO optimization
Link building (link building)
SEO analytics

What search engine positioning services do we offer you?

The search engine positioning services we offer include:

Positioning in national search engines. In other words, improve Google positions for the Spanish market.
Positioning in international search engines or international SEO. We work in numerous countries, in English, French or Portuguese.
Search engine optimization or local SEO. We are experts in managing local positioning.
Search engine optimization or image SEO.
Positioning in search engines such as YouTube or video SEO.
Search engine optimization or SEO for e-commerce and Amazon.
Positioning in news search engines.
Search engine optimization or reputational SEO. With the aim of improving the first page of results in Google for a brand or manager.

SEO tools

We have the best tools on the market, as well as our proprietary Digital 360, which is unrivalled.

Negative SEO and black SEO

Negative SEO, often known as black hat SEO, is something we don’t do.

We have produced fantastic outcomes for more than a decade and can demonstrate it to you.

History of search engine optimization (SEO), its adaptation to search engines and its algorithmic updates

Positioning in search engines as a business began in the 1990s, with the introduction of the first search engines.

Since at least February 1997, when it was coined by John Audette, the English word SEO (search engine optimization) has been in use. It was a novel concept at the time, and it was still extremely directory-oriented.

However, before that name was used worldwide, various terms in English were used, such as:

Search engine placement
Search engine positioning
Search engine ranking
Website promotion

And, of course, Search Engine Marketing, or SEM, which is still in use today, albeit as a synonym for search engine advertising in Spain. This is the most common usage in the United States, despite the fact that its original definition included both advertising and search engine positioning.

Since the earliest search engines ranked pages based on their content’s relevancy to a term, search engine positioning has mostly focused on the page’s internal dimension — onpage SEO.

Keyword stuffing, which is now illegal, was an extremely successful method of achieving results.

These were the initial search engines:

Archie, Archie, short for Archives – English Files, was introduced in 1990. While studying at McGill University in Montreal, Alan Emtage, Bill Heelan, and Peter J. Deutsch invented it in 1990, prior to the widespread use of the World Wide Web. This first search engine indexed file names, resulting in a search for files that matched the queried phrase in an open database. In Japan and Poland, it is still possible to access it through portals.
Veronica was born in 1991. In this year, the Gopher protocol, developed by Mark McCahill at the University of Minnesota, is released, resulting in the launch of Veronica, a new search engine that scans Gopher’s files.
1992: The world wide web, which we now refer to as a network, is established, allowing the first spider or tracking robot, dubbed a “web crawler” in English, to emerge in 1993, recording the entire web and analysing its many sites. The “Global Network Wanderer” – World Wide Web Wanderer – Robot completed his mission in 1995. He tracked the entire Network for two years. Wandex was the name of the index he created. Matthew Gray of MIT (Massachusetts Institute of Technology) wrote it.
W3Catalog, a new search engine, is born at the University of Geneva in 1993. In November of the same year, Aliweb was born. A month later, JumpStation was born. The basic features of today’s search engines are already present in this search engine. Despite the fact that, due to its limited capacity, JumpStation built its index by processing only web page titles and main titles; it did so by capturing the information with a robot, offering selected results in keywords, and presenting those results in lists of web addresses that matched the search word. To put it another way, Google was discovered today. On December 12, 1993, an index was established. The University of Stirling hosted it (Scotland, UK). Jonathon Fletcher was the author. The initiative was a failure since it subjected the University of Stirling to sanctions in 1994 without even obtaining money from the same university. The search engine had already indexed around 270,000 web pages at the time.
In 1994, Webcrawler, also known as Network Tracker, was born. It gave birth to the first full-text search engine, which crawled and indexed all of the words on a web page, not just the most important ones. The Webcrawler page is still up and running. It no longer provides results from the original search engine, but rather a mix of results from today’s main search engines, such as Google, Yahoo, and Bing. Lycos was a search engine that debuted in 1994. The company flourished until it was purchased by Terra, a Telefónica subsidiary, for a not insignificant sum of 2 billion pesetas ($ 12.5 billion) in the midst of the Internet bubble of 2000. It was sold four years later, in 2004, for a fraction of that price. New search engines such as Magullan, Infoseek, Excite, Inktomi, Northern Light, AltaVista, and Yahoo sprung up shortly after Webcrawer and Lycos. Its use was already common in the United States at the time.
Inktomi was the foundation for Microsoft’s launch in 1998. Six years later, Microsoft began the transition to its own search engine, which uses its own robot – msnbot -, re-launched in 2009 under the name of Bing.

The search engine positioning industry grew in tandem with these milestones. Danny Sullivan founded Search Engine Watch (SEW) in 1997 as a news and positioning service for search engines. In 2007, he left SEW to start Search Engine Land, a new search engine newspaper.

Search Engine Strategies (SES), the inaugural search engine conference, was held in 1999 and lasted until 2016.

Google was founded in 1998. It all started with a research effort by Larry Page and Sergio Brin, two PhD students from Stanford University (EEUU). Larry Page had the idea to look into the mathematical properties of the world network –www or world-wide web. He wanted to investigate and comprehend the structure of the links between the various web pages in order to do so. Ferry Winograd, his tutor, had pushed him to choose that issue. Page began investigating whether web pages link to another website, believing that the amount and character of those links would provide extremely useful information about the linked page. He was thinking about the value of academic dating in the university setting. BackRub was the name of the first project.

In March 1996, the tracker began surfing the web. It was based on Page’s personal page at Stanford University. The PageRank algorithm was created by the creators to condense the data acquired by the tracker about the links to each page. They reasoned that a search engine that took these parameters into consideration would give better search results than current search engines at the time, which primarily looked at elements internal to a web page, such as the number of times a keyword was repeated.

As a result, the seed of Rankdex, a new search engine, was sown. The first search engine, google.stanford.edu, was based on the Stanford website. On September 15, 1997, they registered the Google domain. Google, Inc. was founded in a friend’s garage in Menlo Park, California on September 4, 1998.

Andy Bechtolsheim –Andreas von Bechtolsheim-, a German-American entrepreneur who co-founded Sun Microsystems in 1982, donated the inaugural “seed” of Google funding. His $100,000 payment, which he received in August 1998, would prove to be the best investment he’d ever made.

Following that, in June 1999, two venture capital firms, Sequioa Cash and Kleiner Perkins Caufield & Byers, made a $ 25 million capital infusion to the company.

Brin and Page, the two founders, were initially averse to advertising on their search engine. They would soon change their ideas completely. Years later, under pressure from investors to earn a profit, Google replicated the contextual advertising system established by Overture — a company eventually purchased by Yahoo – that is still in use under the name Adwords. Yahoo sued them for it, and Google had to pay Yahoo a significant sum of money – undisclosed – in order for the court proceedings to be dropped.

The name “Google” is derived from the word “googol,” which in English refers to the number 1 multiplied by 100. Enid Blyton first used the term in the ninth chapter of her book The Magic Faraway Tree, which was titled Google Bun. Google has already indexed 60 million pages by the end of 1998.

In March 1999, the company was founded in Palo Alto, California’s Silicon Valley. Google rented offices at 1600 Amphitheater Parkway in Mountain View after moving twice more as a result of its rapid growth. They’re still there; they paid $ 319 million to buy the building from their landlords in 2006. Googleplex – Google Complex – is the name of their offices.

In contrast to Microsoft, which had a reputation for being dishonest, Google’s motto has always been “do not be evil,” which means “don’t be bad.” However, we have seen that the corporation began to diverge from flawless conduct in some aspects that damaged its profitability right from the start.

On August 19, 2004, Google went public for the first time. The deal was a huge success, with roughly twenty million shares rising by 20% the next day. The first share price was $ 85. They were worth more than a hundred dollars within hours. They are now worth twenty times as much. The company is included in the NASDAQ index of technology stocks as well as the S&P index, with Herzegovina as its symbol.

As previously said, Google’s progress in the search engine sector has been phenomenal. Its easy interface (which at first resembled Altavista’s) and the high quality of its search results account for market rates ranging from 66% to 98 percent in all countries with a Western culture. Its enhanced algorithm, which outperforms all others to date, is responsible for this high level of excellence. We might discuss the fact that Google introduced the second version of its search engines at the time, which is now being duplicated by Google’s key competitors. Innovation entails considering exterior elements, such as the environment of a web page – particularly the amount and quality of links to it – rather than only internal factors, as others had done previously.

The verb Google is now part of the English language. It has been included in the Oxford English dictionary, the equivalent of the Royal Spanish Academy of Language dictionary, since 2006.

According to Forbes magazine, the Google brand is now worth more than $ 160 billion. In 2018, Google billed more than $ 136 billion. It employs little over 103,000 people. That is, each of them has a bill for more than a million dollars — exactly $1,320,000. Google is now one of the top ten technological businesses in terms of revenue per employee.

These incredible figures can only be understood if we look at another fundamental fact that has gotten little attention in the media but explains how Google can bill over a million dollars per employee and earn more than four times the average of large companies with each of them: Google has far more computers than employees. In other words, it is a fully automated process corporation run by robots – computers that have been enhanced by the company’s engineers. It’s also worth noting that Google doesn’t disclose the exact amount of machines it has, but estimates range from 300,000 to six million. In any event, we’re dealing with a massive number of computers, or robots. They are, to a significant measure, Google’s strength and the reason for their success.

When Google merges, it results in a shift in the search engine positioning sector, as well as the emergence of a new activity: link generation, or linkbuilding in English (link to linkbuilding page).

With the year 2000, Google released their toolbar (Google Toolbar), which could be used in the then-dominant Internet Explorer browser. Professionals may view the PageRank of each page on this page.

In the same year, a group of computer professionals in the subject gathers in a London bar to discuss search engine optimization. Pubcon is born, and it is still going strong today.

The revisions to the Florida algorithm in 2003 penalised the use of keywords in the text and tags of a web page, complicating the work of SEOs who had to alter their placement tactics to escape the penalties.

Google purchased Blogger.com in 2003 and introduced AdSense, a platform that connects advertisers and website owners. Inadvertently, he encouraged the establishment of a slew of low-quality pages whose primary purpose was to generate cash through Adsense.

That year, Google.es was launched for the Spanish market, which was equally significant for SEO in Spain.

Google and other search engines began personalising search results to the person you’re looking for’s location in 2004. Then there’s custom SEO. Google Maps was launched in 2006. The birth of local SEO (link to local SEO page).

In the same year, Google and other search engines started processing user navigation data in order to customise results.

To fight spam, Google implemented nofollow tags in 2005.

PageRank sculpting is a technique in which SEO specialists employ these tags to “sculpt the Pagerank.”

After that, Google made a series of significant adjustments to its algorithm, including Jagger, who reduced the number of link exchanges and reduced the value and weight of anchor texts, which are easily manipulated in English.

Big Daddy (named after RealGeeks’ Jeff Manson) assisted Google in better understanding the true value of links between pages.

Google then purchased YouTube, which would go on to become the world’s second most popular website. The placement of videos is becoming increasingly important.

In 2006, Google also released Google Analytics and Google Webmasters Tools, which are now known as the Google Search Console.

Universal search was introduced in 2007, and it combines the first page of Google results. When these pieces – which come from multiple “baskets,” with different algorithms – are sufficiently relevant, they are no longer only web pages, but also news, videos, photos, or inserts from Google My Business (GMB). This marks a significant shift in Google positioning, since it now allows for the optimization of photos, videos, news, and Google My Business (GMB) files on the first page. Image SEO, video SEO (particularly YouTube), news SEO focused on Google News, and local SEO for GMB files are all examples of specialised branches of SEO.

The Vince upgrade in 2008 offered big brands a benefit by boosting the algorithm’s TrustRank factor.

Caffeine, on the other hand, boosted indexing speed — Google announced that speed was a ranking consideration as early as 2010. This location aspect is becoming increasingly crucial, as we all know.

In 2009, Microsoft relaunched its search engine under the name Bing and partnered with Yahoo to show it in their searches.

Google Zoo: Panda & Penguin