What is SEO search engine optimization? 2023 Version

search engine optimization

What is Search Engine Optimization (SEO)?

The term “search engine optimization” (SEO) refers to the process of obtaining targeted traffic from a search engine’s organic ranking. Creating high-quality content, optimising material around certain keywords, and building backlinks are all common search engine optimization activities.

To put it another way

The goal of SEO is to raise the site’s rating in the organic (non-paid) search results.

The major advantage of ranking certain keywords is that you may obtain “free” traffic to your site on a monthly basis.

How search engines work

We’ve just addressed the question, “What is SEO?” “It’s past time to learn how search engines like Google function.

When you use Google (or any other search engine), the algorithm works in real time to provide you with what the search engine believes to be the “best” results.

Google searches its database of “hundreds of billions” of pages to produce a set of search results that are most relevant to you.

What criteria does Google use to choose the “best” results?

Although Google does not reveal the inner workings of its algorithms, we do know that the following variables are used to rank websites and pages, according to the patent and Google’s statement.


You don’t want to get a web page regarding truck tyres if you search for “chocolate cookie recipes.”

As a result, Google looks for pages that are closely connected to your keywords first.

Google, on the other hand, does not just place “the most relevant pages at the top.” This is due to the fact that each search phrase has hundreds (if not millions) of sites connected to it.

On Google, for example, the term “cookie recipes” yielded 349 million results.

As a result, their method relies on three other components to get the results in order.


It’s exactly what it sounds like: authority is Google’s approach of determining whether or not material is reliable and reputable.

How does Google determine whether a page is authoritative?

They consider how many other pages are connected to the page.

(Backlinks are links that come from other pages.)

In general, the higher the ranking, the more links a page has.

In reality, the capacity of Google to evaluate authority through links distinguishes it from prior search engines such as Yahoo.


Relevant and authoritative content is possible. However, if the material isn’t valuable, Google will not prioritise it in its search results.

In reality, Google has acknowledged that there is a distinction between “higher-quality material” and “useful” information in a public statement.

User experience signals are used by Google to determine usefulness.

To put it another way, how people engage with search results. If Google notices that a search result is popular, it will be given a boost in ranking.

My first SEO tip for improving your ranking is to develop a website that people enjoy visiting. Search engines are built to analyse various signals throughout the network in order to locate people’s favourite websites. These messages are sent directly into their hands by making them genuine rather than fake.

Now it’s time to put all of this knowledge into action with step-by-step SEO lessons.

How SEO works

SEO involves optimising your site for the search engines you want to rank in, such as Google, Bing, Amazon, and YouTube.

Your duty is to make sure that when someone searches, search engines utilise your site as the best result.

They use an algorithm to pick the “best” result, which considers criteria like authority, relevancy to the query, loading speed, and so forth.

Google’s algorithm, for example, includes over 200 ranking variables.

When most people hear of “search engine optimization,” they immediately think of “Google SEO.” That’s why this article focuses on how to optimise your site for Google..

Organic and paid results

The search engine results page is divided into two different parts: organic results and paid results.

Organic search results

Organic search results (also known as “natural” results) are a set of 100 natural results that are ranked according to their value.

To put it another way, there’s no way to pay Google or other search engines to appear at the top of organic search results.

Hundreds of distinct ranking criteria are used by search engines to rank organic search results. However, Google considers organic search results to be the most relevant, trustworthy, and authoritative website or web site.

Later, I’ll go through how search engine algorithms operate in greater depth. But now is the time to recall.

When we say “search engine optimization,” we’re referring to the process of getting your website at the top of organic search results.

Paid search results

Paid search results are advertisements that appear above or below organic results.

Organic lists are totally unaffected by paid advertisements. Advertisers are listed in the paid results area based on how much they are prepared to pay for a single visitor to a certain search result, a practise known as pay-per-view advertising.

Why is SEO important?

In a nutshell, search is a significant source of traffic.

Assume you’re the owner of a party supply company. Every month, 110,000 individuals search for “party supplies” on Google Keyword Planner, according to Google Keyword Planner.

Given that the first 20 results on Google account for around 20% of all clicks, if your site is featured at the top, 22,000 people will visit your site each month.

But let’s put a number on it: how valuable are these visitors?

Advertisers for this search term pay approximately $1 per click on average. This translates to roughly 22,000 yuan per month in network traffic from 22,000 visits.

And that’s just for that one search term. You can rank hundreds (sometimes thousands) of distinct keywords if your website is SEO-friendly.

Search engine traffic is significantly more important in other businesses, such as real estate or insurance.

On the search keyword “Car Insurance Price Quote,” for example, marketers pay more than $45 per hit.

Customers and keywords

Before you begin to delve into the essence of title tags and HTML, it’s important not to skip an important step.

Customer and keyword research.

You’ll need to figure out what your consumers are looking for… as well as the specific terms and phrases they employ. You may rank your clients’ daily searches for goods in this way.

Doesn’t it sound appealing? Here’s how to go about it.

You may have a decent notion of who your target consumers are if you currently run an internet business.

To be effective in SEO, you must develop content that revolves around the themes that customers are looking for.

And it’s nearly hard to comprehend the sort of material your consumers are looking for until you know who they are (more later).

Find keywords

It’s time to move on to the next step: keyword research, now that you have a personal customer.

You’ll want to look at the specific words and phrases (search queries) that customers type into the search box.

Keywords are often separated into two categories: keywords (product keywords) that people use to find what you’re selling, and keywords (keywords) that people use to find what you’re selling.

Your target audience utilises keywords (information-based keywords) when they aren’t directly seeking for what you’re offering.

Let me give you an example.

Assume you’re the owner of a tennis shoe e-commerce business.

Your product keyword bucket is going to be incredible.

  • Free shipping on tennis shoes
  • Nike Tennis Shoes
  • Flat-footed tennis shoes

Informational keywords, on the other hand, are things that interest your audience when your audience doesn’t have to search for shoes.

  • Secondary tee tutorial
  • How to put an end to inevitable mistakes
  • Correct backhand styling
  • How to play the upper spin

You must optimise your web pages around these two sorts of keywords if you want to succeed in SEO.

This way, you’ll show up in search engine results when your consumers look for your goods.

You’ll also show in searches for terms your consumers use when they’re not looking for your product or service.

Keyword research tips

Here are a few pointers to assist you in finding keywords.

To begin, utilise Google’s automated search function.

This feature may have caught your attention.

You receive a lot of search recommendations every time you start entering something in Google.

I recommend that you Google the term idea and jot down any suggestions that come up.

Use the keyword research tool after that.

The Keywords tool assists you in calculating the number of searches for each keyword, as well as the difficulty of searching for the term, and ranking it on the first page of Google.

To put it another way, they may assist you in choosing the finest keywords from your list. There are a plethora of keyword research tools available.

However, Google’s keyword planner is the finest all-around free keyword tool.

Despite the fact that Keyword Planner was created to assist users with Google Ads activities, it may still be used to identify SEO keywords.

Simply type the product or information term into the search box.

Then you’ll obtain information on that term (for example, search range…. and a list of similar keywords.)

The search range is inconvenient. However, it does tell you how many times the term is searched every month.

You’ll need to conduct a Google Ads campaign if you want more accurate search volume statistics.

You may also utilise third-party programmes that provide more precise search volume data.

In general, I’m not concerned about this range. In general, I’m not concerned with these ranges, which can aid in determining the relative search volume of certain terms.

That is, in other terms.

Calculate which keywords have a high search volume and which keywords have a low search volume using GKP’s search volume range.

Finally, if you are new to SEO, you should focus on long tail keywords.

Why should you concentrate on long-tail keywords?

Because long-tailed sentences have less competition.

You may start targeting more competitive keywords once you’ve mastered SEO. When you’re first starting out, though, stick to long tail keywords.

Friendly SEO content

It’s no secret that content and SEO are inextricably intertwined.

In general, the higher your ranking, the better the material you provide. It’s (clearly) not that straightforward. However, when writing for SEO, this is a solid rule of thumb to follow.

Here are some more information on how to produce SEO-friendly content with these.

Create content for product and service pages

The product and service sites’ content should still be of high quality. However, this does not imply that your product page should read like a blog article.

In reality, your product page’s primary objective should be to convert visitors into leads and customers. That’s why you should concentrate your product page on the features and advantages it provides.

Even if it isn’t a blog post or an article, it is still high-quality material in many aspects. As you can see, there are well-designed pages and overviews of the product’s major features.

So, while the main aim of this website is to persuade you to sign up for a trial, someone searching for product keywords like “revenue forecasting software” will find a lot of value on it.

So, what’s the bottom line here? Make your product page’s material as useful as possible. But don’t lose sight of the fact that conversion rates should be your first priority.

Create high-quality blog content

When most people say “content is king,” they’re referring to the type of really helpful stuff that can be found on a blog.

To put it another way, that’s not what you’ll see on most product and service pages.

There’s no denying that quality content can help you boost your Google ranking.

In fact, HubSpot discovered that organisations who produce content on a regular basis receive 350% more traffic than those that don’t.

My site receives 175,868 monthly search engine views as a consequence of its dedication to providing high-quality content.

I wouldn’t get nearly as much traffic if I just put up a lot of product pages on the product page and hoped for Google to rank them. In 2019, this is how SEARCH engine optimization works.

To be effective with search engine optimization nowadays, your website must consistently provide exceptional results. It is difficult to succeed with anything less.

According to the most recent WordPress statistics, 70 million blog articles are published each month.

70 million new job openings

That’s simply WordPress, by the way. On Media, Shopify, and other sites, millions of postings have been made.

So, what’s the bottom line here? In order for your content to stand out (and get rated) in 2020, it must be exceptional. Otherwise, the millions of postings that are made every day will hide it.

High-quality content examples

Now I’d like to share with you some examples of some of the quality content types that really work in 2020.

Full list

The long list means that you’ve gathered a thorough collection of tips, projects, tricks, recipes, and whatever else comes to mind.

Because you organise tasks from a variety of sources, these are quite useful. Instead of having 20 suggestions for a single article and 15 tips for your content, put all they need on one page.

Step-by-step guide

A detailed step-by-step guide is as old as the Internet itself. And they can still work well.

You want to be super detailed every step of the way. That way, your content will stand out from other step-by-step guides.

Content and data

In its Content Trends Report, BuzzSumo looked at 100 million postings.

It was more difficult than ever to get people to share and connect to information. What is causing this? Because the amount of material produced has increased dramatically after 2015, it is becoming increasingly difficult to distinguish noticed.

On the plus side, they discovered that “authoritative research and reference information continues to receive links.”

Complete guide

The whole guide follows the same format as the full list we discussed before.

The main distinction is that you don’t have to provide as many advice or examples in the comprehensive guide. Instead, you must cover all aspects of a subject.

Yes, you should still provide policies that can be implemented. However, the major objective is to provide people with all of the information they want on a single page.

This is a great section for people seeking for a lot of useful tips. What if someone wants to know what a link building campaign is all about? Or, to put it another way, why is backlinking crucial for SEO?

Professional advice Cover trending subjects to enhance your chances of being noticed.

Visual content

According to a recent industry research, one type of visualisation (infographic) is the best type of information for attracting connections.

Infographics aren’t the only method to make visual material, though. Videos, flowcharts, pictures, and more are included. You even have “Instructographics,” which is a mix of several sorts of visual material.

Page SEO/In-station SEO Basics

The goal of page SEO is to ensure that Google can locate your page and present it in search results. It also necessitates having relevant, comprehensive, and helpful information to utilise as a search term.

Google specifically looks for particular terms and phrases on your website.

“This website must be about this keyword!” Google says when it encounters the same phrase over and over.

That’s why it’s critical to include your goal keywords on your website… but not excessively.

(I’ll elaborate later.)

Now, let’s look at how to improve the SEO of your site’s pages.

Install Yoast

I strongly advise you to use the Yoast SEO plug-in if your website is built on WordPress.

No, Yoast isn’t a magic button that optimises your site for you.

Yoast, on the other hand, makes it simple to specify the title and description labels for your page.

It also offers a slew of additional capabilities that may help you improve your entire website.

If your site is built on a different platform, such as Shopify or Wix, Yoast’s SEO features are included.

In your title tag, include your keywords.

This is the first rule of SEO on the page.

In the title tab, use your keywords.

What is the significance of this?

When it comes to page SEO, the most essential component of the page is the title label.

Consider it this way:

The content of your page is summarised in the title tag. Using your keyword in the title tag also informs Google that your page is about that term.

Optimize your meta description to get click-through rates

The meta description tag is less significant than the title tag.

In fact, Google has said that your description is unimportant to them (or meta-keyword).

So, what’s the point of writing a description?

Because consumers rely on your description to choose whether or not they should click on your results.

Professional advice In the description, include your important keywords. Google will bold your terms if someone searches for it:… This improves the visibility of your website on search engine results pages (SERPs).

Use keywords in your content

After that, you’ll want to repeat your keywords across your website.

As a result, Google will be confident that your website is indeed on this subject.

It’s critical to ensure that your keywords aren’t repeated 100 times on each page. This is a black hat SEO practise known as “keyword stuffing,” which will result in your website being penalised.

So, what’s the bottom line here? It’s impossible to track how many times your major keywords appear on your website. It’s not a huge issue if you go over or under this limit. However, intentionally inserting keywords into your text causes more harm than benefit.

Use synonyms and variations

Throughout your text, be sure to utilise synonyms and variants of your target keywords.

On a single page, this can help you with dozens of distinct keywords.

Assume you’ve recently published an article with the term “digital marketing strategies” optimised.

For example, you could wish to utilise variants of the term in your text.

  • Network marketing tips
  • Tips for Blogging
  • Marketing tips for beginners

Professional tips. Find changes in your keywords on Google and Bing Suggest. Simply enter your keywords in the search bar and check out the suggestions.

See what’s right for you? Use them!

Optimize your picture

Search engines, unlike text-based publications, have a hard time deciphering what’s in an image.

As a result, they rely on the file name, alt text, and title of the image to determine the image’s content.

If you have a lot of photos on your website, picture SEO is essential. Otherwise, Google will struggle to comprehend what is on your website.

Here’s how to improve your photos using this method.

Give your image a meaningful file name first.

Next, explain your image using the picture’s alt text.

Finally, give your photo a caption. This is a step that I am not really interested in. I’m simply copying and pasting my alt text into this box.

User experience

Although user experience is subjective (which makes measuring big search engines like Google, Bing, and Yahoo difficult), it does have an indirect impact on your SEO.

People will not share your website if it is difficult to utilise. Your site’s prospects of ranking in Google are almost nil without links and sharing.

The quality of the content

You’ve undoubtedly heard the phrase “high-quality content” before.

That is correct.

However, as I have stated, high-quality material is insufficient.

To reach the top of the rankings by 2020, your material must be exceptional.

It must also satisfy the demands of individuals who are looking for your target keywords.

In this part, I’ve addressed the basics of SEO on the majority of the sites. If you believe you’ve mastered the fundamentals and want to go on, have a look at the SEO tutorial on this page.

Technical SEO Introduction

The importance of technical SEO cannot be overstated. Technical SEO’s major objective is to guarantee that search engines can simply discover and crawl all of your site’s pages. However, technical SEO has expanded in recent years to include website loading speed, mobile optimization, and other subjects.

To be honest, most stationmasters don’t have to be concerned with technical SEO.

Especially if you’re using WordPress for your website).

That isn’t to say you should entirely disregard technical SEO. Your entire site might be deindexed if you make a mistake.

So, here’s a quick rundown on how to structure your technical SEO optimization efforts (without coding skills required).

Verify your website with the Google Search console

The Google Search Console is a dashboard that shows the health and performance of your site in Google.

(Fun fact: Bing has their own version, which is known as the Bing Webmaster Tool.)

To utilise GSC, you must first authenticate who owns your site (which Google refers to as a “domain property”).

You’ll have access to a useful tool that reveals how many people view and click on your site in Google search results when you do this.

But, on the surface, it’s all a ruse.

GSC has a lot of important tools, such as the ability to submit your site map directly to Google, as well as the ability to view how many pages are indexed.

Use SEO-friendly URL structures

Most individuals don’t give their URL much thought.

And it leads to a URL that looks oddly similar to this.

Your URL, it turns out, is an important element of your site’s SEO.

Make certain when it comes to URLs.

The structure of your URLs is same. Google will be able to tell which category your page belongs to. If you have a category of URLs, such as, make sure that any coffee-related pages are in that category: You may make all your URLs belong to if you don’t utilise the category page.

In your URL, include keywords. Things that don’t need the use of keywords. Simply ensure that your goal keywords occur at least once in your URL. Avoid using terms that aren’t appropriate. On Google, shorter URLs tend to rank higher.

The issue is.

Is it necessary to alter your current URL?

Obviously, the choice is yours. However, I typically urge individuals to keep their URLs… Even if their website’s URL isn’t the best. Instead, concentrate on building URLs that are SEARCH engine friendly, since this will make future publishing pages easier.

If you choose to optimise the old URL, ensure sure the old page is 301 redirected to the new URL. Implement a regular URL if this new structure results in comparable information on numerous pages.

Measure and optimize page speed

Users aren’t the only ones who find a slow-loading site irritating. It will also have a negative impact on your SEO.

Google announced a new “speed upgrade” in 2018.

This upgrade, as its name implies, begins to penalise slow-loading pages on mobile devices.

Thankfully, Google won’t let you guess whether or not your site is sluggish.

They’ve now released an upgraded version of their PageSpeed Insights product.

It may not only offer your website a 0-100 speed rating, but also a list of things you can do to make it faster.

(Note: Some WordPress plug-ins may be able to improve the load speed of your website based on the advice you’ve received.) If not, you may need to hire a developer to make changes to your site’s HTML.)

Set up HTTPS

When it comes to search rankings, Google gives websites that utilise HTTPS encryption a tiny edge.

According to Mozcast, 93.6 percent of websites employed https encryption.

When you visit an insecure website, Google Chrome now displays a large warning.

It, if your site isn’t safe yet, I strongly advise you to do so as soon as feasible.

The only drawback to switching to HTTPS is that your page will now have a new URL. As a result, it’s critical that your page redirects to the same URL.

If you need assistance with this, I recommend consulting this checklist.

“Will upgrading to HTTPS boost my Google ranking?” is a question that a lot of people ask me.

“Perhaps,” is my response. “Maybe.”

I don’t believe HTTPS is a significant ranking factor. httpS has been dubbed a “draw” by Google.

So, if you’re in eighth position, switching to httpS could help you get to seventh.

For example, we switched the whole Backlinko site to HTTPS towards the end of September 2017.

And, for the next month, our organic traffic remained largely unchanged from before the move.

Site architecture and internal links

The site architecture isn’t important when your site is fresh new and just has 5 pages.

However, when your site expands to hundreds or even thousands of pages, the architecture of your site will change dramatically.

To begin, build an orderly framework (also known as a “hierarchy”) for categorising your pages.

Then, to a high-priority page on your site, you’ll employ a point internal link.

That’s all there is to it. The only other thing to keep in mind is that your internal links should have keyword-rich anchor text.

Don’t use anchor text like “Click here” if you’re linking to a page on the site about cold-brewed coffee. Instead, use a term in your anchor text, such as “This Cold Brewing Guide.”

Optimised for the mobile side

From “quite good usage” to “very required,” mobile optimization has evolved.

Because Google’s algorithms are now mobile-first, this is the case. This implies that Google regards the mobile version of your site as the “major” version.

As a result, if your site loads quickly on a desktop but takes a long time to load on a mobile device, Google will consider your site to be slow.

You can discover whether your site has any mobile availability difficulties if you confirmed it in Search Console.

If not, Google’s Mobile-Friendly Test tool can help.

If your site isn’t mobile-friendly, you should make it one of your top priorities.

Professional advice Interstitial Popups should not be used by your mobile search visitors. According to Google, utilising these sorts of pop-ups might have a detrimental impact on your rating.

Track results in Google Analytics

How can you know whether all of your SEO efforts are truly effective?

You can, believe it or not, use a tool to answer this question. Google Analytics is a tool that allows you to track your online

Here’s how Google Analytics may aid in the success of your SEO strategy.

You may simply monitor (and observe) the evolution of organic traffic over time. You’re probably on the correct road if you see a chart like this.

You can figure out which pages get the most search engine traffic. You may then double-click on the correct content.

Google Analytics makes it simple to monitor how your site’s visitors interact with it. Bounce rate and page views are two metrics that might assist you determine if your content satisfies the demands of Google searchers.

In addition, you may use Google Analytics to measure conversions. You’ll be able to see if the traffic created by SEO actually converts into customers and sales this way.

Link building basics

The purpose of link building is to have other websites mention (and link to) yours. This is also referred to as “off-page SEO.”

Backlinks are still extremely essential, even though they have formed the backbone of Google’s algorithms since that day.

Since 2016, Stone Temple Consulting has been looking at the same set of search results.

They discovered that the link was still closely connected to Google’s first page position.

What’s the bottom line? The importance of links in search engine optimization cannot be overstated. That isn’t likely to change anytime soon.

Here’s a fast start guide to link building with this in mind.

Link Weight

Not every connection is the same.

Connections from reputable, authoritative sites, in particular, will offer your site more PageRank than links from smaller, low-authority sites.

There are two major methods for determining authority. The authority of a domain name and the authority of a page.

The total authority of a website is referred to as domain name authority. So, even if a website doesn’t have a lot of links pointing to it, Domain Authority indicates that the page has some authority to toss about.

The authority of a page is referred to as page authority.

Obviously, you desire links from high-authority websites’ authoritative pages. The only issue is that these connections are extremely tough to come by.

Focus on links to relevant websites

Keep one basic idea in mind while generating links for your site: “Get links from relevant sites.”

Obtain a link from the appropriate website.

This is due to the fact that links from websites that are related to you have a higher SEO value than connections from other industry websites.

Furthermore, connections from related websites will inform Google that your link is genuine. After all, it doesn’t look natural if the majority of your baking site’s links originate from video gaming blogs.

It’s worth noting that getting connections from irrelevant websites is quite feasible. However, if these links account for the majority of your link content, you’ll have a problem).

This site does not have to be entirely relevant to your topic to be considered “related.”

For example, this site recently sent me a link to web design.

Although “web design” and “SEO” are not synonymous, they are both important. As a result, this connection is still considered a backlink.

So, how do you get another website to connect to yours?

Before we go into the techniques, let’s talk about the differences between Black Hat and White Hat SEO.

Tips for White Hat SEO and Black Hat SEO

The very first thing you’ll notice is that

In reality, black hat SEO has been there since 2009, when I first started performing SEO.

What about now? These unethical link-building tactics aren’t as effective as they formerly were. Furthermore, your site will be totally deleted from Google’s search results.

That is why I do not advise using Black Cap SEO. It’s not worth it to take the chance.

How can you tell if a link-building approach is a white hat or a black hat?

Examine Google’s list of Link Programs. It’s a list of what Google considers to be a dark area that’s updated on a regular basis.

Are you the one who paid for the link? Paying for a direct connection to someone is always against Google’s rules, no matter how you split it open.

Is this a “earned” link? To put it another way, is someone connecting to your site because they believe it is worth linking to? If that’s the case, you’ll be OK.

What is black hat SEO, exactly?

There are numerous additional Black Hat tactics in addition to link building in Black Cap SEO. There are a slew of different black cap ways that aren’t linked (such as the doorway page).

When most people mention “black hat SEO,” they’re referring to black hat link building.

After that, I’ll go through some of the white hat link-building methods I’ve tried and suggest.

Skyscraper Technology

If you’re new to SEO and content marketing, I advocate using the Skyscraper Technique since it eliminates the need for guesswork when generating material that bloggers and journalists could link to.

This isn’t to suggest that the procedure is straightforward. This isn’t to imply the procedure is simple; far from it. In truth, this strategy necessitates a significant amount of effort.

But, because skyscraper material is very simple and easy, I recommend starting here.

Guest posts

Guest blogging as a link-building tactic is divisive.

This is because guest blogs may simply switch from a legitimate to a black hat strategy of gaining traffic and visibility.

Guest writing, on the other hand, may be a wonderful method to gain some early connections and exposure for your site if done correctly.

With that in mind, here are a few pointers to remember while launching a guest release.

Only post guest pieces on websites that are relevant to you. Having a significant number of guest posts published on unrelated websites is a major red flag.

In your links, avoid utilising anchor text that is dense with keywords. Use a link with your brand name as anchor text instead (e.g. Rays Technology).

Don’t increase the size of your business. Guest article backlinks should make up approximately 5% of your overall amount of links. Anything above that ratio will get you in trouble with Google.

Check out this tutorial if you want to learn how to post on the authoritative website for your sector.

Linked assets

“Linked assets” is a catch-all word for anything that people are willing to link to.

That extends much beyond “excellent content.”

This is due to the fact that there is already an abundance of “good material” available. And publishing another “10 Weight-Loss Tips” isn’t going to help you.

Instead, I propose generating material that is optimised for link building.

Here are some examples of connected assets you might make.

  • Industry Research
  • Cracking myths
  • Visual guide or resource
  • Free tool
  • A list of tips, examples, or resources

Search intent

The primary motivation for individuals to conduct searches is search intent (also known as “user intent”). There are four major search intentions, it turns out.

In 2020, understanding search intent will be critical to SEO performance (and beyond).

Consider the following scenario: you want to eat Thai food for supper.

You might look up “Thai cuisine Boston” on the internet.

Your goal is to complete a deal. You’re looking for somewhere to eat.

But, let’s suppose you want to prepare some curry chicken. You might look for “Thai Curry Chicken Recipe” or anything like.

In this scenario, your search goal is to learn something new. You’re looking for information on how to cook this meal.

The more closely your content matches your search intent, the higher your Google ranking.

User signal

You might be wondering how Google determines if a website is relevant to a user’s purpose.

How does Google determine if a page is acceptable for a user’s intent?

Google, it turns out, is quite interested in how consumers interact with search results.

If a searcher misses your search results in favour of another, Google will determine that your content is unrelated to the search result… and will reduce your rating.

CTR, in my opinion, is less essential than so-called “Pogosticking.”

Pogosticking is a technique for consumers to bounce about in search results in order to locate something that will benefit them.

If Google detects that visitors are returning to search results after reading your material, that’s a poor indication.

How to optimize for user signals

The first step is to ensure that your content is relevant to the target keyword’s search intent.

Google will notice if your material does not match the demands of the searcher.

Once you’ve got it, there are a few more things you can do to ensure that Google likes your content.

  • Use a no-nonsense introduction. So, rather than “this topic is important, because X, Y, Z, it’s like, “I’m going to show you what you’re going to do today.” “Today I’ll show you how to do X.”
  • Use pictures and graphics. Pictures are more visually appealing than 100 text articles. And they are especially important for long-form content.
  • Add internal and external links to your page. That way, people can learn more about the topics covered by your article. . . . without having to bounce back to SERPs.
  • Increase your load speed. Slow-loaded web sites – Higher bounce rates. In fact, Pingdom found a direct relationship between page load time and bounce rate.
  • Make your content super readable. Use large fonts (I personally recommend 17px fonts). Try the bullet and number list. Use The H2 and H3 subheadings to break your content into neat parts.
  • Keep your content up-to-date and up-to-date. I’ve found that major updates to old content can lead to a “freshness boost.” In addition, users always want to read new content, and these content is 100 related.

Emerging SEO trends

Let’s wrap off this beginning SEO course with a look at some new digital marketing trends.

To be clear, I only advocate studying these topics once you’ve mastered the fundamentals of SEO. This section is for you if you’re ready to go on to the next level.

Pattern markers

A recent research of search engine ranking factors discovered no link between schema tags and first page rankings.

The outcome was taken by some as “Schema doesn’t work!” “Schema isn’t working!”

Of course, you’ll be disappointed if you believe adding a Schema tag to your website would enhance your organic position.

Keep in mind that if you use schema correctly, you may boost your organic click-through rate. Schema can help you create more organic traffic even if you don’t get a ranking increase.

Structured data must be utilised in your site’s HTML for comment stars (and other sorts of “rich results”). So, if you want to set your site apart from the rest of the sERPs, I recommend experimenting with Schema.


Over the last several years, Google has been increasingly focused on E-A-T (E-A-T), which stands for “expertise, authority, and credibility.”

What’s the point of emphasising E-A-T?

The rationale is straightforward. Google wants people to believe the information in its search results.

There is a lot of debate regarding E-A-T right now in SEO. But the main truth is that you must establish your site as a trusted expert in your field in order for Google to give it a high E-A-T grade.

Wikipedia, for example, has the greatest E-A-T rating of any website on the globe. Thousands of people contributed to the content, many of them were experts in their professions.

There are no quick cuts when it comes to enhancing E-A-T. E-A-T is difficult to achieve if your site provides generic material produced by haphazard freelance authors.

Your E-A-T, on the other hand, will be in good shape if you distribute high-quality material authored by a renowned specialist.

Furthermore, like with other aspects of SEO, links can have an impact on E-A-T. PageRank is a crucial element in building E-A-T, as Google just acknowledged.

Voice Search SEO

It’s no secret that in recent years, an increasing number of people have been looking for a way to express themselves.

According to Google, over half of all individuals use voice search on a daily basis.

And it’s expanding quickly.

Many people question me, “What’s the point of optimising voice search?” Even if I’m “ranked” #1 in Google Home, no one visits my site.

And it’s an excellent question.

What’s my response?

Smart speakers, such as Amazon’s Alexa, aren’t the only devices that can do voice searches.

According to Search Engine Land, voice search accounts for one out of every five smartphone queries.

In other words, an increasing number of individuals are abandoning the keyboard in favour of voice search. It has an impact on both mobile and desktop search.

So, what’s the bottom line here? One of the most essential developments in SEO and digital marketing is voice search. Publishers will need to discover methods to generate and optimise content particularly for voice search as the number of people utilising voice search grows.

Optimize YouTube videos

YouTube just surpassed Facebook as the second most popular website on the planet.

YouTube, unlike other social media platforms like Twitter, is also a popular search engine. This implies that SEO is critical to YouTube’s success.

According to Sistrix, YouTube video creators are also becoming a greater component of Google’s search results.

YouTube videos have, of course, been showing up in Google’s search results for years. They’ve taken up a rising amount of SERP search results in the last 18 months or so, especially above the fold.

This implies that in 2019, having a YouTube presence is an essential must for SEO.


I hope you’ve found our SEO beginner’s guide useful. I’m not simply going to answer the question “What is SEO?”; I’m going to walk you through some practical steps to get started.

As you can see, there is a lot to understand about search engine seo. However, given the amount of focused traffic SEO can generate, it is well worth the time and work.

As a result, I propose starting with the most simple step: ensuring that the search engine can fully explore your website. Then start writing material that is keyword-optimized. Finally, backlinks may be obtained by using the chain.

SEO is built on these three phases.

When you believe you’ve mastered this, go on to more complex topics like YouTube and Voice Search SEO.

Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.