The term “search engine optimization” refers to the process of optimising a website for search engines. In layman’s terms, it’s the process of enhancing your website’s exposure for relevant searches. The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.
Search Engine Optimization (SEO) is the practise of enhancing the quantity and quality of traffic to your website through organic search engine results, according to MOZ.
How does SEO work?
Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query.
Let’s break down that definition and look at the elements to understand the true meaning of SEO:
- Traffic of high quality. You can get all the visitors you want, but if they come to your site because Google says you’re an Apple computer resource when you’re actually a farmer selling apples, that’s not quality traffic. Rather, you want to attract people who are really interested in the items you have to offer.
- The volume of traffic. More traffic is better if you have the proper folks clicking through from those search engine results pages (SERPs).
- The outcomes are natural. Many SERPs are dominated by advertisements. Any traffic that you do not have to pay for is referred to as organic traffic.
Content optimization variables such as content quality and keyword research, as well as crawlability and mobile friendliness, are significant site architecture factors.
The search algorithms are intended to bring up relevant, authoritative pages and provide a quick search experience for users. These variables can help your pages rank higher in search results if you optimise your site and content with them in mind. You can’t pay search engines to gain higher organic search rankings, unlike with paid ads.
Why is SEO important for marketing?
Because individuals make trillions of searches every year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands’ major source of internet traffic is frequently search, which is supplemented by other marketing channels. A higher placement in search results than your competitors can have a significant influence on your bottom line.
However, during the last few years, search results have evolved to provide visitors with more direct answers and information, which are more likely to retain consumers on the results page rather than redirecting them to other websites.
Also keep in mind that search results features like rich results and Knowledge Panels can enhance visibility and provide users with extra information about your organisation right in the results.
Learning SEO
If you own an online business or work as a digital marketer, you should learn SEO. Our SEO Training Course is the ideal place to begin your SEO education. You’ll learn about SEO basics, how to optimise a website, how to rank for certain keywords, and SEO strategies for increasing organic traffic from Google and other search engines. If you’re looking for SEO guidance on a specific topic, go where it’s most convenient for you. This SEO training is instructor-led; depending on your preferences, you can participate in a virtual class, a private class, or a standard class.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.