Why Should Quality Backlinks Be at the Heart of Your SEO Strategy?

You’ve probably heard of backlinks if you’re familiar with search engine optimization (SEO), or even if you’re just getting started with it. Backlinks (also known as inbound links) are any links from another website that point to a page on your website. Backlinks are one of the most important aspects of SEO because search engines use them to determine the popularity, authority, and relevance of your website. They are, in fact, arguably the most important. The higher the number of backlinks pointing to your website, the better it will be viewed by a search engine.

If you want your keywords to rank effectively, you’ll need not only a large number of backlinks but also a large number of high-quality backlinks.

What makes a quality backlink?

According to SEOMark, a backlink’s quality is determined by a number of factors. It must come from a reliable and relevant source, send traffic to your page on a regular basis, have exact/synonym anchor text, be difficult to obtain, and be found within a block of content/text. It should also be on a PageRank page, next to other high-quality backlinks, and come from a different source than your current backlinks. The SEO community refers to the equity created by the combination of all of these factors as link juice.

Unfortunately, people have discovered a variety of methods to deceive search engines, resulting in more stringent criteria for establishing quality backlinks. Disapproved practises like hidden text or links, buying links, or using link farms/link wheels can result in your website’s ranking being severely harmed, and in extreme cases, your website being completely removed from search results.

Getting started building backlinks

When it comes to backlink building, there are a plethora of options. Guest posting, which simply means writing and publishing an article or post on someone else’s blog or website, is one of the most tried and true methods. Guest posting is a fantastic way to expand your network and meet new people. It’s also a great way to build quality backlinks if the host includes a link to your website somewhere in your post.

Giving testimonials is another simple way to build backlinks. It’s uncommon for a company to refuse to display a positive customer testimonial, so reach out where you can. Companies will usually include a link to your site with your testimonial to add credibility, providing you with a high-quality backlink. provides an example:

Broken link building is a third method for obtaining high-quality backlinks. This method entails tracking down brand mentions on the internet that don’t properly link back to your website. Once you’ve found unlinked mentions, simply email the site’s webmaster and request that they add your link. They’re usually happy to help (after all, they did mention you in the first place, didn’t they?). If this sounds like too much of a manual process, you can use tools like Buzz Sumo to find mentions of your brand wherever they appear.

These are just a few simple ways to begin link building. Check out Backlinko’s 17 Untapped Backlink Resources for a more comprehensive list.

I’ve built some backlinks, now what?

Backlink building, like any other SEO strategy, does not produce immediate results. It’s a never-ending process that requires constant attention and outreach to be successful. It’s critical to keep track of which sites are linking to you (and whether they’re high-quality sites) if you want your efforts to pay off. Free tools like RankSignals and OpenLinkProfiler can help you do this. You should also make sure the anchor texts of these backlinks are relevant to your website. A generic anchor text like “click this link” won’t help your SEO much, whereas “visit our resource page to learn more about backlinking” will give your links a lot more juice.

From SEM Rush, here are some generic anchor text examples:

Of course, if you find that the anchor texts for a lot of your links aren’t what you want, you can always contact the webmaster and request that they change it. Read this article from Ahrefs for more information on the various types of anchor texts and how they affect SEO.

Quality backlinks are a crucial component of search engine optimization, and they should naturally take precedence if you want to see real results. You can build a steady network of links and increase your website’s SEO equity significantly and meaningfully with persistence and dedication.

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