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SEO

WORKING THROUGH THE COMPLEX PROCESS OF WEBSITE REDESIGN

Redesigning a website after it has been launched for the first time may be a difficult task for any company. A top-down approach necessitates realigning corporate goals and successes with how the firm wishes to launch—or relaunch—its corporate identity on the Web in the future.

Many businesses are accustomed to working through a front-end and back-end website overhaul that is consistent with their corporate branding, in our experience. Companies going through a web makeover for the first time, on the other hand, may be unaware that SEO analysis is an important, if not critical, part of the process.

At each stage of the web design life cycle,

forward-thinking companies place a premium on their site’s SEO rankings.

As more of your clients turn to the Internet, you should try to maintain an attractive, up-to-date website that ranks higher than your competitors’.

Let’s take a look at the website redesign process and give you some pointers on how SEO might help with website strategy and execution.

Redesigning the Front-End

The front-end web design process entails debating and approving the following:

  • The website’s appearance and feel, including the company’s logos and corporate colours that are complementary to the website’s planned colour palette and typography.
  • The site architecture of the website was determined based on the business logic and transformed into a sitemap. The company’s core business divisions or services, as well as how customers can contact them, are listed in important section headers.
  • A content strategy that includes a framework for future articles highlighting new items, as well as industry updates and news relevant to your company.
  • The wireframe and core design features of your website. You’ve hired user experience (UX) designers, who will provide critical feedback on your website’s overall presentation and collaborate with your web designers on any adjustments. All UX tips are crucial to improving how users navigate your site and locate what they need within seconds or minutes of arriving.
  • Feedback and further enquiry forms; unique PDF whitepapers or downloads; options to subscribe to a newsletter, or website alerts/desktop notifications are all key functionalities that allow you to communicate with your customer and, as a result, create conversion opportunities. You might even want to try messaging with a chatbot.

 Redesign of the Back-End

The back-end architecture of your website is just as important as the appearance and feel and many functionalities on the front-end.

  • You’ve chosen a scalable server design that will efficiently support all important operations inside your network, including file storage and databasing, email, security and encryption, and other web development services, and will keep your website running smoothly.
  • Your programmers have built solid databases for all of the information on your website and written the programming code to retrieve and display that information dynamically.
  • The database will leverage a mix of physical and cloud back-end infrastructure, as well as some of the most cutting-edge big data technologies that are gradually finding their way into general use.
  • For error-handling and seamless connection with cloud applications, the code must have been well tested.
  • To protect your company’s virtual assets, your IT developers and networking security team have devised a data and cloud security strategy.

The Search Engine Optimization (SEO) Aspect of Website Redesign

As previously said, including SEO strategies into the web redesign process is a strategic activity that works in tandem with front-end and back-end redesign.

SEO analytics are a useful diagnostic tool in the early stages of a website redesign to identify issues you may not have addressed on your current site.

Website optimization and analysis are critical for any website undergoing a revision, but they are especially critical for websites that have not been updated in more than a year or two. Companies are frequently debating major restructures to the website’s sitemap at this point, as well as what material to maintain.

The following are the SEO redesign goals, in order of importance:

Creating benchmark documentation on the SEO strengths of your current website.

  • An SEO audit should contain an XML sitemap as well as documentation of general online user patterns and traffic, identifying which sites are the most engaging (with the most organic page views or referrals) and generating the most conversion moments for potential consumers.
  • Pages with valuable inbound links, as well as pages that track the most time spent on the website, should not be deleted. It’s preferable to preserve what works than than fix what isn’t. Maintain page content that continues to drive organic traffic to your website, and replace any dated content for freshness.

Fixing the flaws in your website. 

  • This is the moment to look for portions of your site that have slow page loading times, dead links, or redirect issues, or titles, tags, or descriptions that are missing.
  • Before shifting all of your content to the redesigned website, they should be documented and fixed.

Optimization of all retained and new content that will be on the new site.

This is a moment to be inventive while remaining methodical. Repeat the keyword research procedure to assist you figure out what kind of content will have the biggest impact on the site.

Optimize meta descriptions, headers, and tags across the board, not just in your text, but for any media material you’re considering including photos, videos, and even audio.

The process continues as your new website is put through its paces. Remember to include appropriate forbid directives in your robots.txt file so that Google does not crawl certain pages and display page results before your website is ready.

Resolve all Error 404 (pages that have been relocated or deleted) and Error 301 (pages that have been redirected to a new URL) issues.

Make a list of all removed pages and compare them to a crawl file from the previous original website.

Consider A/B page testing and evaluation if you’re planning any URL modifications. Allow Google to crawl and index your newly released website for a few weeks after it is launched. As a result, your web staff will have more time to monitor and assess visitors to your site.

 Mindset for Best Practices

We see SEO as an important aspect of the website redesign process. The focus of actual SEO best practises is on thorough documentation and testing.

SEO helps your firm offer the best version of itself as part of the redesign process, allowing you to discover customers where and when they are looking for your products and services.