The second page of Google search results is the greatest spot to hide your secrets.
Would you want your website to be hidden on any page other than the first page of search results?
Do you want to know what SEO ranking variables will help your website rank better in 2021?
Don’t put too much pressure on yourself. We’re here to assist you.
Organic ranks are the first thing that comes to mind when you think about SEO (Search Engine Optimization). But how do you improve your rankings? With over 200 elements in Google’s algorithm, determining which SEO ranking factor is more essential may be challenging, especially since Google is always upgrading its algorithm to provide more relevant search results to its customers.
As a result, marketers are attempting to get insight into Google’s SEO ranking criteria by analysing a huge amount of data and historical trends.
With so many businesses going social, it’s difficult to stand out and get free organic traffic in an industry where everyone buys for traffic.
Google has thousands of SEO ranking criteria, however using the above ranking elements in 2021 will significantly increase your traffic and search results.
To stay competitive in 2021, keep an eye on these SEO ranking variables.
1. Content
The second page of Google search results is the greatest spot to hide your secrets.
Would you want your website to be hidden on any page other than the first page of search results?
Do you want to know what SEO ranking variables will help your website rank better in 2021?
Don’t put too much pressure on yourself. We’re here to assist you.
Organic ranks are the first thing that comes to mind when you think about SEO (Search Engine Optimization). But how do you improve your rankings? With over 200 elements in Google’s algorithm, determining which SEO ranking factor is more essential may be challenging, especially since Google is always upgrading its algorithm to provide more relevant search results to its customers.
As a result, marketers are attempting to get insight into Google’s SEO ranking criteria by analysing a huge amount of data and historical trends.
With so many businesses going social, it’s difficult to stand out and get free organic traffic in an industry where everyone buys for traffic.
Google has thousands of SEO ranking criteria, however using the above ranking elements in 2021 will significantly increase your traffic and search results.
To stay competitive in 2021, keep an eye on these SEO ranking variables.
How to Write Great Content
Writing great content is an art. Knowing how important is content to your page ranking, follow these steps to optimize your content.
- Start with getting information of what is trending in your industry and select your topic. You can use buzzsumo.com to know the popular topic in your niche. It will also help you in getting backlinks from other sites and also will boost your page rank.
- Make material that is new, different, and valuable.
- As part of your material, make a movie and an infographic.
- Make an effort to incorporate case studies and real-life experiences.
- Incorporate LSI keywords into your text.
- Make sure your blog has a suitable structure, including H1 and H2 tags, and a numbered/bulleted list for organisation.
What are LSI keywords?
Words and phrases that are related to your topic are LSI (Latent Semantic Indexing) keywords.
LSI assists Google and other search engines in analysing and comparing connections between words and concepts. These LSI keywords increase website traffic and exposure, resulting in improved search results ranks.
How to find LSI keywords?
Simply type your goal keywords into Google or any other search engine to uncover LSI keywords.
Your relevant LSI are the underlined words and phrases in your search result descriptions. Those terms are closely connected to your original keywords and are an extension of them.
Second, look up your goal term on Google. Then, towards the bottom of the search results, look for the “Searches linked to…” area.
Type Keto diet, for example.
The highlighted words at the bottom of the page are your LSI keywords. Make a list of keywords that are related to your content.
Finally, for LSI keywords, you may utilise Google Keyword Planner.
You may also acquire LSI keywords using a programme called LSI Keyword Generator by simply inputting your desired keywords and pressing the “Generate” button.
Incorporate these LSI keywords into your article to help search engines find it.
2. Structure of the website
An important aspect of SEO is having a well-structured and well-planned website. Ensure that your website has a distinct page that defines the rationale for its existence, or why this website exists. Distinct products/services/offerings should be placed in different parts, with sub-sections beneath them. This gives the website a clean appearance and makes it easier for Google to crawl and index the content.
In WordPress, you should have a sitemap for your website ready. This informs Google of all the pages and allows it to index them appropriately.
Alternatively, you may use a robots.txt file to aid Google in browsing and indexing your web pages. This file tells Google bots which pages they should crawl and which they shouldn’t.
3. AMP (Accelerated Mobile Pages)
The speed of your web page will also play a significant part in deciding your page rank. Apart from the content and the speed with which your website loads, Google now takes into account how mobile-friendly your material is.
In 2021, AMP will be one of the top SEO ranking variables that will affect your rankings.
In basic terms, AMP (Accelerated Mobile Pages) is a Google product that improves and speeds up mobile surfing.
AMP focuses on reducing page loading time to a few seconds or less, allowing users to view content on their mobile phones more quickly.
By incorporating AMP into your content, you can ensure that it is consistent across mobile and desktop platforms.
4. Video and other visual content
Youtube is the world’s second-largest search engine, and it continues to grow. According to a poll, consumers spend more than 60% of their time on Youtube.
It’s a simple approach to increase the number of visitors to your website. Make sure your website has video-optimized content.
To increase traffic and leads, you should start integrating video into your blog posts.
Your material will be noticed by your consumers more rapidly thanks to the SEO optimised video. It also boosts your click-through rate (CTR), which is an important SEO ranking element.
Because Google owns Youtube, it has a stronger incentive to prioritise video-optimized material in its search results. When you perform an image search, it has also started to offer videos.
For instance, when I searched for Youtube WordPress, the top four results were all videos from YouTube.
To get the greatest results, include video in your material and make sure it’s original and yours. Also, depending on your traffic, embed this video on your website to gain extra views.
Infographics, memes, gifs, bar charts and graphs, presentations, and pictures, among other visual material, play a key part in SEO ranking criteria.
Including visual material on your website is becoming increasingly popular, and it appears that this trend will continue in 2021.
Visual marketing has evolved into an important component of content. Pinterest, Facebook, and Instagram are all helping to increase the popularity of visual material.
CTR is greater for material with embedded pictures and infographics than for content without any visuals.
Embedded pictures can also aid in the acquisition of backlinks from other websites.
5. Core Web Vitals
Google has devised a unique idea for a website called “Basic Web Vitals,” which refers to a URL’s performance in relation to three core website metrics:
Loading (LCP – Largest Contentful Paint)
the time it takes for the heaviest content item on the page, such as a movie or an image, to load completely.
Interactivity (FID – First Input Delay)
It takes into account the time between a user’s first click on a website’s multimedia element and the website’s reaction time to that click.
Visual Stability (CLS – Cumulative Layout Shift)
the total of all individual layout adjustments that have occurred on the website during the course of its existence. A score of 0 indicates that there is no layout alteration, which is good news for the user experience. There were no layout alterations when the user was active on the website, navigating through different parts and pages.
For a better rating on Google search results, make sure your website URL is optimised for all of the above.
6. Backlinks
Backlinks were an essential SEO ranking element in 2017, but in 2021, they will be much more crucial.
It’s hardly news that Google has begun to value social signals, but links are what give your content greater clout.
Although social signals are simple to obtain, genuine links from reputable websites provide a significant boost. It is the method through which Google discovers the existence of your website and crawls it for indexing reasons. Your website will receive organic traffic as a result of this strategy.
Google assesses the link’s worth and assigns a score based on that.
The amount of backlinks your domain has has a big impact on its SERP rank.
It’s conceivable that if you get a link from an unofficial website with a low page rank, your page rank will drop or you won’t rank at all.
So, before accepting a link from another website, use tools like Check Moz, SEMrush, and Moz.com to verify that the site has an authorised domain.
Pro Tip:
You may also target low-volume SERPs, where there is less keyword-based competition, making it simpler to get people to notice your content and get those valuable backlinks.
Consider the amount of direct website visitors, referring domains, referring IPs, backlinks, and follow-backlinks when evaluating your backlink profile.
This will guarantee that you are informing Google that your website is reliable, resulting in a higher rating on the search engine results page.
Need help with getting your business found online? Stridec is a top SEO agency in Singapore that can help you achieve your objectives with a structured and effective SEO programme that will get your more customers and sales. Contact us for a discussion now.