When a business owner creates a website, he or she may sit back in awe and observe the appealing, eye-catching aesthetics. It’s wonderfully designed, with sharp graphics, and the company’s branding is spot on. That’s fantastic! However, in today’s competitive online environment, having a visually good website isn’t enough to get those leads.

With millions of websites vying for the attention of your target audience, no one will find yours unless you employ certain search engine optimization techniques. It’s like trying to find a Makati office building without a map. In this situation, SEO is the map that will direct prospects and customers to your website.

The utilisation of internal links is an important SEO strategy that firms can employ. Ask any SEO firm. If you ask if you need internal links for your website to rank, you’ll get a loud Yes!

However, far too frequently, website owners and webmasters focus so much on creating backlinks or external links that they neglect their internal link building approach. Internal linking is just as important for SEO as acquiring links from other websites.

In this essay, we will discuss

  • The significance of internal linkages
  • The advantages of an internal link building plan for your website
  • How can you put internal link building into action?

What Is An Internal Link In SEO?

Internal links, in a nutshell, are hyperlinks that take users from one page on the same domain to another. Every website, including yours, has them. They’re basically there to make it easier for users to traverse your website. They are analogous to a virtual discussion between multiple pages of your site’s content, where consumers can go from one page to the next for relevant, useful, and helpful stuff. For example, how do you navigate from your website’s homepage to the About Us or Contact Us pages? That’s right, via internal linkages.

Most people are unaware that, when used correctly, internal links on a website add more strength to your SEO and allow you to fully reap the benefits of digital marketing services. Continue reading to learn about the benefits it offers to both your website and search engines.

The Importance Of Website Internal Links To SEO

Internal link building helps search engines like Google understand which pages are more transactional and which pages provide significant information. Internal links, in other words, help Google comprehend the structure of your site and which pages provide the greatest value to viewers. Yoast’s specialists break it down in an easy-to-understand manner. Internal links, according to them, help search engines understand:

  • The importance of pages
  • The connection between pages
  • The worth of pages

Internal links intelligently placed can help form your website’s structure, offering the most punch to the webpages you’ve selected to be your cornerstone material. Internal links to cornerstone material will assist develop value and boost a page’s SEO rating. This is due to the fact that the number of internal links leading to a website informs Google about the relative relevance of that page. Because Google is all about offering value to its users, it will route searches to a page that it considers trustworthy and rich in quality material.

If you want to knock your rivals out of the rankings and take the #1 spot, contact us immediately to see how internal link development may help you.

Internal Link Building Helps Pages Get Indexed

Internal link building, in addition to increasing user experience and page authority, assists Google in discovering fresh material when the bots crawl through your site. Assume you’ve added a new page to your website but haven’t linked to it from anywhere else on your domain. If the page isn’t in your sitemap and doesn’t have any backlinks, Google considers it to be non-existent because their crawler bots can’t find it.

According to Google, it must constantly seek for new pages and add them to its list of known pages. Some pages are already known or indexed as a result of previous crawls by the search engine. Other pages, particularly recently published ones, are found when Google follows a link from a recognised page to the new page. So, if you want Google to find a new page, internal links will assist you simply get it recognised and indexed. Once you have internal links leading to that page, Google will find it and index it more quickly.

If you haven’t been paying attention to the internal links on your site, now is as good a moment as any to begin a robust link building strategy. Use our SEO services to improve the quality of your internal links.

A Guide To Effective Internal Link Building

Take a good, hard look at the existing status of your website before you begin the difficult but rewarding work of utilising internal links on it. Do you, for example, have a lot of content? Is the content valuable and informative to your target audience, if so? Do you have well-titled pages, each serving a specific purpose and contributing to your website’s robust navigational framework? If you said yes to all of the questions, you’re off to a good start.

When it comes to good content, here are some strategies to get started with an internal link building plan that improves the user experience and boosts your SEO ranking.

  1. Work Out The Site Hierarchy

When creating internal connections for your website, the first step is to replicate a crawl of your site to have a better grasp of its current structure. After that, modify the site structure so that readers are directed to deeper and more relevant pages.

Internal linking must be hierarchically intuitive enough so that users can quickly funnel down into your cornerstone pages. Distribute the links in a cascading fashion to ensure that you have more unique links on important pages and that page authority is disseminated throughout your website.

2. Fix Your Links

Site Audit is required on a regular basis to correct broken links and alter links that have been 301 redirected to other pages. This will provide a better user experience and ensure that broken links do not have a negative influence on your results. If you require a website audit, contact today and we’ll give your site a thorough once-over.

3. Keep Producing Content

You can’t just sit back and relax after you’ve repaired your links and optimised your site. To increase the number of linkable assets on your site, you must continue to produce high-quality content.

There are numerous options to consider:

  • Blog entries
  • How-to manuals
  • Infographics
  • Photos
  • Videos
  • Tutorials

The more material you have, the easier it will be to include as many internal links as possible and to establish these links at scale. This will help your entire internal link building strategy.

4. Point To Relevant Pages

Internal links should refer to pages that are valuable to the users and act as natural progressions from one piece of content to the next. Make the most of internal connections by directing visitors deeper into your site. After all, you want them to spend more time exploring your site and searching for the hidden gold.

Also, be careful with the internal links you build. You don’t want to stuff as many links as possible into a single page solely to boost its SEO rankings. Nobody wants to read a page with 20 links shouting at them. It’s distracting, obnoxious, and clearly an SEO technique. You can select a few key phrases that are relevant to other pages on your site.

At the end of the day, the quality of the links is more important than the quantity. You want your reader to have a meaningful and educational experience while on your website. Similarly, if you have an excessive amount of internal links connecting to unrelated pages, crawler bots may slow down or cease crawling the rest of your site. Every page in the bots’ index represents a spend of crawl budget. If you have a lot of low-quality internal links, the bots will waste their time indexing them and won’t get to the good stuff.

5. Create Pillar Pages

When it comes to internal linking, the concept of pillar pages is newer. It essentially expands on the concept of relevant links, which we discussed earlier.

Pillar pages serve as the base upon which your topic clusters are built. The pillar page will feature everything connected to the keyword or topic for which you are attempting to rank. The page then links to numerous cluster content pages, which are effectively subtopics of the main pillar.

As an example, suppose you construct a pillar page dedicated to social media marketing. This pillar page’s topic clusters would then be something like:

  • A brief overview of Facebook remarketing
  • How to Generate Twitter Leads
  • Making a YouTube channel to boost engagement
  • Conversions can be increased by using live video.
  • Increasing sales using Instagram shoppable posts
  • And there are many more!

There is a lot to talk about when it comes to social media marketing. However, rather of trying to cover everything in a 10,000-word piece, you can simply list the subsections and then internally link to more in-depth guidelines, a.k.a. your supporting cluster pages.

You’ll find it easier to follow the other principles mentioned in this article once you’ve mastered the skill of generating pillar pages and supporting cluster pages.

Draw Readers Deeper Into Your Website With Internal Links

Internal links, in essence, lure users deeper into your website, assisting them in discovering vital content that they might otherwise overlook.

Consider this: We frequently notice rows of page tabs with generic titles when we visit a website. Who would take the time to browse through all the extra pages if there was no cleverly handled internal link development strategy? Internal links accomplish exactly that for your customers: they offer them with valuable material that keeps their momentum continuing. It not only keeps customers on your website longer, but it also raises the likelihood that they will do business with you.

Keep in mind, however, that not all internal links are created equal. Don’t just throw them up on your website without a reason, or you’ll end up doing more harm than good. Ensure that the structure of your site is clearly established, with internal links that make sense for navigation and search engine indexing. Also, don’t skimp on content generation, especially for pillar pages. In the end, internal links are only as good as the content you create.

Internal links across your website will benefit both the user experience and your SEO strength. So, create your own treasure map using an internal link building method. You will be rewarded for your efforts.

Contact today for more information on link building. We provide a full range of digital marketing services, including link building and digital marketing strategy for ecommerce websites. Through internal link building, we’ve assisted scores of businesses in reaching the top page of Google. We did it for them, and we can do it for you.