Stridec is a proven digital marketing agency that has consistently delivered strong campaign results to our clients, achieving as high as 9 times return on investment (ROI) and 22 times return on ad spend (ROAS).
In some cases, we were able to help the clients reduce their ad spending by 20% while doubling their impressions, clicks and leads.
If you like to be more effective at your digital marketing and achieve better results, we are the agency to talk to.
There’s actually quite a fair bit of history with regards to digital marketing, but that’s another story for another time.
For all intents and purposes, we consider digital marketing as any effort or process to market or promote one’s brand, products and services to a target audience via online channels, such as search engines, social media networks and email among others.
Having a good grasp of which channels best suit your business and subsequently formulating a strategy to become good at your chosen channels is key to winning the digital marketing game so that you can dominate your market.
What is digital marketing?
There’s actually quite a fair bit of history with regards to digital marketing, but that’s another story for another time.
For all intents and purposes, we consider digital marketing as any effort or process to market or promote one’s brand, products and services to a target audience via online channels, such as search engines, social media networks and email among others.
Having a good grasp of which channels best suit your business and subsequently formulating a strategy to become good at your chosen channels is key to winning the digital marketing game so that you can dominate your market.
Why digital marketing matters
It is no longer a question of “if”, but rather “why are you not putting more efforts into digital marketing”.
You don’t need statistics and data points to tell you that EVERYONE is online these days.
Our society is essentially a virtual one now, with every person spending more time staring into a computer screen or smartphone more than all other activities combined.
So if you’re trying to connect with your target audience and build a relationship, the only way to do it is via digital marketing.
Your competitors know this too, and every single day that you’re not pushing your digital marketing agenda forward, is another day of your potential customers lost to the competitors talking directly to them online right now.
Different types of digital marketing
There are a few main channels to pay attention to when it comes to digital marketing:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Pay-per-click advertising (PPC)
- Social media marketing (SMM)
- Content marketing
- Email marketing
Identifying the right channels to focus your resources on and double down on them will give you the best possible results in the near to mid term.
After you’re secure and dominant on your priority channels, you can expand your market reach by opening up campaign fronts on the other marketing channels and continue to grow further.
If you are unsure on how to make an assessment and come up with the right strategy, you need a digital marketing agency to step in and do that for you. Get in touch with us now.
What makes us a different digital marketing agency?
There is a sea of digital marketing agencies out there in the market offering their services. And basically, that’s just it; they’re only offering services, not results.
It is meaningless to proceed with a SEO campaign if it doesn’t get your website to the top of Google search results for your target keywords.
It is definitely a waste of time and money if a Google or Facebook ad campaign fails to generate genuine leads and sales.
And it is most certainly a pointless endeavour to partake in social media marketing if there is no significant growth in your followership and engagement rate.
At Stridec, we believe that results matter above all else.
As such, every campaign that we come up with for you will be wrapped around a specific set of business goals and KPIs that we will laser target onto and work towards.
We obsess and pour ourselves over data points to identify how and where we can optimise your campaigns further to give you even better results.
We are able to consistently achieve and surpass targets and expectations because we know what works and what doesn’t from 20 years of industry experience.
Our digital marketing methodology
1. Discover
Through a structured discovery process, we identify your current set of challenges and the goals that you wish to achieve. This allows us to frame the broad parameters of the campaigns to come and the milestones to hit.
We then develop a digital marketing strategy for your business that directly addresses your challenges and provides the shortest path to success. We also set up the requisite performance tracking to ensure that our work is always guided by data.
2. Strategy
3. Execution
We roll up our sleeves and get to work, executing the strategy with timeliness and discipline. Progress updates are relayed back to you regularly so that you’re on top of everything even if you don’t have to.
Once we get into the momentum of things, we analyse data points across the board to identify opportunities where we can scale the campaign and go for bigger wins, or broaden the coverage to hit more markets at once.