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Engage your customers on the only space that matters, and outlast the competition.
Email marketing is basically the act of sending messages of commercial intent to a target audience via email. If you are sending emails to a list of contacts that you have no prior connection with, that is considered a cold email outreach.
Because it is so easy and convenient to start sending out emails, it can easily fall into the spammy territory when done without proper setup and processes.
However, despite its unfortunate association with spam, email marketing remains one of the most effective channels to reach your target audience and convert them into buyers, boasting one of the best conversion rates across all channels used by marketers and businesses.
Whether your business is in B2B or B2C, having a system or process in place to consistently send out emails to your customers or prospect pools is critical to building up a strong and predictable stream of leads and orders flowing your way.
At Stridec, we swear by email marketing and have secured clients and win projects purely on the back of some well-crafted and well-timed emails. We strongly recommend that you include email marketing as one of the primary weapons in your marketing toolkit to augment your business growth and customer acquisition goals.
One of the biggest benefits of email marketing is that you can literally start doing it right this very moment, with little to no setup at all. And it costs you absolutely nothing to start sending out a few emails to either existing customers or cold prospects and start the ball rolling.
Email marketing boasts some of the highest conversion metrics for any marketing tool or channel that you’ll use for your business, and also has easily some of the best ROI (return on investment) performances. If you have a strong product or service offer, you can see leads or sales coming in even within minutes of sending out your emails.
A rarely-mentioned advantage of email marketing is that it is stealthy. What we mean by that is that it is a direct communication between you and your target audience that your competition won’t get to see - unlike Google or Facebook ads, where they are publicly available for your competitors to do research on and counter with better offers to snatch your audience’s attention away. With email marketing, you can be picking up leads silently and nobody will be any wiser.
Ready to ignite your marketing strategy?
If you have ever emailed out a quote or proposal to a customer, you’ve already been engaged in email marketing. The beauty of email marketing is that you can start immediately, even right after finish reading this sentence!
Just log into your favourite email program, compose an email on your latest product or service offering, and then send out to your most recent customers one by one. You can also suggest that they share with friends, colleagues or people they know who may need your offer.
After a few rounds of doing this, you’ll feel like a natural.
If you are sending out emails to more than 100 customers on average, it’s probably a good idea to use a system to send out the emails. We highly recommend that you start with MailChimp, which has a free version that you can sign up.
There are a ton of tutorials on Youtube that show some of ways that you can go about more involved forms of email marketing. These will be helpful resources that aid you along the way.
Of course, if you prefer to have someone break it down to you with strategies and recommendations that are customised to your business, you can book a consultation session with us and let us look into it for you.
Likewise, if you are inclined to let a professional outfit handle this, you can take up our managed email marketing service so that everything - from planning to setup to implementation - is all taken care for you.
Whichever option you are inclined to, we recommend that you pick one and just start working it. You’ll be pleasantly surprised at how fast results start coming in.