How can I doing SEO for my business
As technical as SEO may sound, it’s not that hard to start doing it yourself. Here are some tips to get you started.
1. Always start with a SEO audit
Just as how a doctor can’t give you the right medication and treatment if he/she can’t diagnose your problems in the first place, you can’t start to fix your SEO issues if you don’t even know what the issues are.
So always start with a SEO audit, which includes both a technical and structural runthrough of your website, its pages and assets, as well as its content makeup and relevance. There are many free tools on the internet that can help you run a technical basic SEO audit, just google for “seo audit tool” and you should be able to try out some.
Most free SEO audit tools however only look at the technical aspects of search optimisation and don’t give you much insights on an increasingly crucial aspect that Google is looking into, which is that of user experience and user relevance. Full an in-depth, comprehensive SEO audit that covers all the critical factors, it is recommended that you consult a professional agency, like Stridec.
Supercharge your website for higher Google search rankings? Book a SEO audit now
2. Review your existing content
The best advice is usually timeless, and it is no different when it comes to SEO. As we said earlier, Google pays significant attention to how relevant a website or webpage is in relation to the user’s search query and therefore, intent. And relevancy is highly dependent on having the right content to show the users when they land on your page.
So take another look at the content that you currently have on your webpages. Are they engaging and provides direct, actionable information to your target audience who may be searching for it? Is the content presented in a clear and easy-to-understand manner? Is the content talking more about your business and yourself, or how you can solve the reader’s problem?
Improving your content is one of the easiest and most effective way to improve your SEO performance, as it is something that is entirely within your control and can be done immediately.
Content should not be just paragraphs upon paragraphs of text. Again, consider the user experience: how boring would a webpage be if it’s all text and nothing else? Having a good mix of multimedia (e.g. images, videos and social media elements etc) together with your copywriting makes for a better user experience and signals to Google that your webpages deserve better search rankings.
Want to learn how to write better copy for your website? Download this free guide