Receive weekly Ecommerce strategies and Digital Marketing tips sent to your inbox.
Alva Chew is the Lead Consultant at Stridec, and directs all major search engine optimisation efforts for our clients as well as our own website.
Alva’s mastery of SEO principles and ranking factors was instrumental in getting our own website ranked on the 1st page of Google within 4 months for highly competitive industry keywords such as:
If you need urgent SEO consultation, please contact us by clicking here.
SEO - short for search engine optimisation - is defined as the process of optimising your website to rank at the top of Google search for your target keywords.
For example, if you are a web design agency, you would want to appear on the first page of Google for keywords such as “web design services” or “website development services” and so on.
Since 97% of all search traffic never goes past the first page of Google, the top priority for SEO is to have your website ranked within the top 10 positions (i.e. first page) of Google search results for your target keywords or search terms.
Being on the first page of Google guarantees a high volume of traffic to your website, drastically increasing the customers and enquiries or sales that you can acquire.
An SEO expert is someone who is highly experienced and considered an authority on the subject matter of search engine optimisation.
This is someone who can provide clear insights and counsel to any SEO related problem that a business may face, and consequently recommend solutions to resolve those issues, in an efficient and structured approach that delivers verifiable results.
There is a ton of information on the world wide web on the subject of search engine optimisation and that can be overwhelming if you’re not a seasoned practitioner of the craft.
A large amount of the information is also misleading and can give you false assumptions about what are the correct (or wrong) methods to perform SEO.
Relying on misguided information for your SEO efforts can lead to a waste of time, money and resources without your website being ranked.
Worse, if you unknowingly used black hat or deceptive SEO techniques, your website could be penalised by Google.
In our digitised world, your online reputation and stature is everything and a strong Google search results ranking is a reflection of that.
An SEO expert can help you navigate through the excessive information on search engine optimisation and provide you absolute clarity on what needs to be done and why.
Just as top athletes need professional coaches to help them perform at the highest level of their game, you need a competent, trustworthy and reliable SEO expert by your side to guide and advise you.
That way, you will be in the optimal position to improve your business’ online visibility and take it to the next level of success.
An expert of any discipline or industry worth his/her salt leads by example and walks the talk.
It is no different for an SEO expert.
You can quite easily tell if an SEO expert is the “real deal” by simply doing a Google search for keywords such as “seo singapore”, “seo agency singapore” and of course “seo expert singapore”.
The website of the SEO expert should appear on the 1st page of Google search results; there is just no other way around it.
If the SEO expert can’t even rank his or her own website on Google, why would you think and trust that his or her advice can help you rank yours?
With over 70% of the global search engine market share, search engine optimisation is essentially to tweak your website to Google’s liking.
An SEO expert should have a deep understanding of what Google wants to achieve with its search results and align his or her optimisation approaches to be aligned with Google’s overarching intentions.
At the most basic, the SEO expert should have mastery over the use of Google Search Console to identify technical issues on your website that require fixing.
The expert should also be able to dig further into the data analysis and uncover hidden keyword ranking opportunities to attract more traffic to your website.
A true search engine optimisation professional is equally familiar with the ethical, “legit” methods in accordance with Google Webmaster Guidelines, as well as the less orthodox techniques, and even the questionable “dark arts”.
Collectively grouped as “white hat”, “black hat” and even “grey hat” SEO techniques, a seasoned SEO consultant knows exactly what can be done and what cannot be done, and should advise you accordingly.
A legitimate SEO expert knows that even though black hat SEO tricks can deliver very fast results, often ranking a website within a month or two, the results are usually very fleeting and can crash easily when the next core Google algorithm comes around.
A true SEO consultant will not succumb to the client’s pressure for quick results and dabble in the “dark magic” of black hat SEO tactics.
On the contrary, the client will be properly advised against such reckless acts and recommended the correct SEO approach that always delivers stable, long-lasting search engine ranking positions.
There are industry professionals in the market that advocate a pure form of SEO that relies only on optimisation of the website itself, i.e. “on page”.
On the other end of the spectrum, there is also a group of SEO providers that focus only on the link building aspect of search engine optimisation, i.e. “off page”.
An expert practitioner of SEO is someone who is pragmatic and flexible enough to adjust his or her strategies and tactics involving both onpage and offpage SEO so as to achieve your business objectives.
Depending on how your website is built, the nature of your trade, as well as the strength of your competition among other factors, the SEO expert knows exactly which onpage or offpage techniques to use such that your ranking potential is fully realised.
Search engine optimisation is ultimately a brand building exercise.
A top ranking position on Google search results for your target keywords generates massive online visibility and recognition for your brand, giving you the best return-on-investment (ROI) of all your digital marketing efforts in the long run.
The SEO expert must be able to align your search engine optimisation strategy with your overall online branding goals.
This involves understanding how to use the right keywords to rank your website so that your brand position and messaging is effectively communicated to your target audience.
Search engine optimisation is just one aspect of digital marketing, which also involves other disciplines such as search engine marketing (SEM), social media marketing (SMM) pay-per-click ads (e.g. Google Ads and Facebook Ads).
An SEO professional knows that your brand can achieve when multiple digital marketing channels work together in tandem.
Therefore, the expert should be knowledgeable about other digital marketing disciplines so that he or she can competently advise you on how to effectively utilise them to maximise your chances for success.
A few years back, it is entirely possible to rank high on Google search results for a website that is just rows and rows of text and pretty much nothing else. Site presentation was an afterthought, if it was even brought up for consideration to begin with.
Today, Google’s search algorithm is becoming increasingly sophisticated and thinks more and more “human”, being able to “look” at the presentation of a website and deciphers its appeal and usefulness to real human users accordingly.
This means more than ever, a website that delivers a high level of user experience, with content that constantly engages the users, is going into Google’s good book and gets ranked favourably.
The SEO expert must be able to offer you precise, actionable recommendations on what needs to be improved on the website so that a positive user experience awaits all the visitors to your website.
To do this, the expert has to be proficient with website design concepts and principles, in areas such as site aesthetics, navigation structure, page layout, content placement among others.
Google updates its search algorithm more than 3,000 times a year, which averages to about 10 per day.
Typically core updates, which have the most significant impact to search ranking performance, occur once every few months.
The rest of the updates are usually minor tweaks and adjustments.
Be it a big or small update, the SEO expert would have a clear understanding of what those updates mean to the search optimisation game, and how they impact the ranking positions of your website.
More importantly, the expert would also know what you need to tune on your website so as not to be negatively affected by Google’s updates.
You won’t want to be caught dead with a “guru” who has no idea of what the Google updates are and suggest implementations that may tank your website’s search rankings, or even worse, get penalised by Google.
A veteran of the web industry for nearly 20 years, Alva Chew is the consummate SEO professional that gets the job done, no matter how challenging it is.
Alva first came into contact with SEO way back in 2004 when he was engaged by an eBay top seller to build his own branded ecommerce website and rank on Google to drive traffic and sales.
This website now ranks for tens of thousands of keywords, pulling in an average of 50K users to the site every month.
Along the way, Alva continued to acquire more SEO knowledge and helped countless brands and businesses in Singapore and across Asia Pacific to improve their search engine optimisation game.
Alva and the Stridec team help companies and business owners achieve SEO success through 3 main offerings:
The earlier you start, the faster you get to see results. And the closer you are to reaching your business goals.
Ready to ignite your marketing strategy?