SEO for Your Law Firm Business.html: How to Rank Higher on Google

Learn effective SEO to rank your Law Firm Business.html on Google and acquire more traffic, customers and revenue to grow your business to the next level. 

What is SEO

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SEO for Law Firm Business.html in summary

Take the following steps to improve the search engine optimisation for your Law Firm Business.html and start climbing the rankings on Google search results to get your business found online with higher visibility and searchability. 

  1. Identify a niche within your Law Firm Business.html to start with
  2. Perform keyword research on your niche
  3. Map your keywords to pages
  4. Create content for your pages
  5. Perform technical SEO audit on your website
  6. Optimise your website for user experience
  7. Build backlinks
  8. Measure your SEO efforts
  9. Rinse and repeat

Identify a niche within your Law Firm Business.html to start with

As the saying goes, if you’re marketing to everyone, you’re marketing to no one. 

It’s the same with SEO as well. 

The best way to get started with search engine optimisation for your Law Firm Business.html is to focus on one specific product, service or positioning that your business can quickly establish as a leader in the market.

For your Law Firm Business.html, some example niches are:

  • [Ed note: pull list of niches from data set]

By focusing on a niche, you’re concentrating your efforts and resources on it instead of spreading yourself thin across too many fronts. 

Perform keyword research on your niche

Once you have decided on a niche, now it’s time to figure out the keywords that are associated with your chosen niche. This is where keyword research comes in. 

What is keyword research?

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If you have selected a few niches and cannot decide on one, you will be able to make an informed decision from the data insights that you pull during keyword research. 

Most SEO practitioners use paid tools such as Semrush or Ahrefs to aid with their keyword research routine.

If you’re serious about SEO for your business, it is recommended that you subscribe to an SEO tool. Besides the 2 mentioned above, there are some other tools to consider:

  • List of keyword tools [widget]

Think like your buyer

However, even with professional tools, the most important weapon to wield when performing keyword research, is your mind. 

More specifically, your ability to put yourself in the perspective of a potential customer or buyer of your product or service, is what determines how good your keyword research process will be. 

If you’re the customer, how would you search on Google to find products or services similar to what you’re selling? How would you phrase your search terms? 

What qualifying modifiers (e.g. “best”, “top”, “cheap”, “premium”, “reliable”, ‘recommended”, “customised” and so on) would you add to your search terms?

How about action modifiers such as “order”, “buy”, “book” and so forth?

By thinking and searching the way that your potential customer would, you would be able to come up with a list of keywords similar to the following:

  • [Ed note: pull list of keywords from data set]

Map your keywords to pages

Now that you have your list of keywords to target, what you want to do next is to map those keywords to relevant existing pages on your website. 

These would be your so-called “money pages”, i.e. the pages that you want to rank on Google to attract traffic that will convert into customers and sales. 

Ideally, you want to have one main keyword mapped to one webpage. Multiple secondary or subsidiary keywords of the main keyword can map to the same webpage.

Avoid mapping to the homepage of the website, unless the main keyword is a good representative of the entirety of your business.

If you have a small website with few webpages, you may not be able to map all your keywords to a relevant webpage. You would then need to create new pages for those keywords. 

Create content for your pages

Now, you are going to optimise those mapped money pages by populating them with “helpful” content.

One of the key aspects of being helpful content is that it should be aligned with the search intent of the keyword or search term that is mapped to the page. 

That is to say, the content should clearly identify the problems or pain points that your potential customers are trying to solve so that they know that they are looking at the right resource and possible solution to their issues. 

Page titles and headings

It is important for both humans and search engines to understand exactly what each webpage is about. This is where the page title comes in.

The title of a webapge is the headline text that shows up on Google search results, and is one of the most important signals that Google’s search algorithm looks at, when determining the relevance of your webpage to a particular search query and if your webpage should be ranked. 

A piece of helpful content should also be formatted properly in a manner that makes it easy and convenient for the visitors to read and understand. 

This means putting placing headings and subheadings in the content to create bite-sized, digestible content sections where applicable. 

Complete and actionable solution

The content should be as self-contained and complete as possible so that the visitors to the page can get all the information they need on it, and need not exit your website to visit other pages. 

The content should also provide clear answers or solutions to the mentioned pain points, and have an obvious call-to-action (CTA) that prompts your potential customers to take the necessary steps to acquire said answer or solution to their problems. 

Perform technical SEO audit on your website

Your website should be technically sound and clear basic benchmarks if you want your Law Firm Business.html to have a better chance of ranking on search results.

This include the most fundamental things such as making sure that your website is indexable and its pages are actually showing up on Google search to begin with. 

The best tool to check this is Google Search Console, which you can connect to your website and set up for free.

You would also want to make sure that your website is secure. At the bare minimum, it should be protected with a Secure Sockets Layer (SSL) certificate. 

SSL certificate is usually offered by hosting service providers as a default of their hosting packages, or as a simple add-on. This is something that Google looks at and is a must to have for your website. 

If you’re using a content management system (CMS) such as WordPress to manage your website, make sure that all the security patches and plugins are up-to-date. Check once a month to ensure that they stay updated to the latest versions at all times. 

Optimise your website for user experience

The overall user experience of your money pages and website in general is an important aspect that Google looks at as well and influence how well your rank on search results for your target keywords. 

Google uses Page Experience as a summary metric of the user experience of visitors to your website and evaluates the metrics on a per page URL basis. 

There are 3 main criteria that used to evaluate Page Experience in Google search as follows. 

Core Web Vitals

These metrics are a measure of the speed, responsiveness and stability of the page loading experience of a given URL. 

They can be improved by:

  • Using a fast server to host your website
  • Using a Content Delivery Network (CDN) to serve your web pages
  • Remove unnecessary code from your webpage files
  • Compressing the size of the webpage files and images used on your website
  • Compressing the size of your CSS and javascript coding
  • Defer loading of javascripts in your webpages where applicable

Core Web Vitals are rolling metrics and change as the evaluated page changes over time. So be sure to monitor them on a regular basis and keep the scores always in the green. 

Mobile usability

As increasingly more searches are performed on mobile devices such as handphones, ensuring that your webpages are served up and displayed properly and accurately to your visitors is a measure of good page experience in Google’s books. 

Use Google’s Mobile-Friendly Test tool to check the usability of any given webpage, and make the necessary adjustments according to the test results shown. 

Make sure your whole website is mobile-friendly but prioritise optimsing for the money pages that you’re trying to rank for. 

HTTPS usage

To satisfy this requirement, make sure sure that your website is being served via a secure connection.

This can be achieved by setting up a SSL certificate for your website. 

Build backlinks

Backlinks are links from other websites that point back to yours. Think of backlinks as votes of confidence for your website. 

The core premise of how Google search works is founded on the basis of backlinks and it is commonly recognised that backlinks are one of the top most important ranking signals that determine how visible and searchable your website is on Google. 

So, all other things being equal, the more backlinks that your website has, the better your website’s chances of ranking. 

There are many ways to acquire backlinks to your website and which ones you choose to build links with depends on the availability of time, money and resources that you have. 

For your Law Firm Business.html, start building links by using one or all of the following methods. 

Set up social media profiles

This is one of the easiest methods to build some initial backlinks for your website. 

Basically, sign up accounts on major and popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Tiktok, Pinterest and so on. 

You can then edit the profile on these accounts and add a link pointing back to your website. 

This is a good practice because generally, legitimate businesses tend to have such accounts set up, so creating a bunch of these profiles gives Google the idea that your Law Firm Business.html is genuine. 

It cost nothing to create these social media profiles and probably won’t take more than an hour or two to set them all up, so these should be the first batch of links that you build for your Law Firm Business.html. 

Distribute a press release

Make an announcement about your Law Firm Business.html with a press release and get it distributed across multiple media and news outlets. 

Search for “pr distribution” on Google and you’ll get a list of service providers that offers press release distribution service. 

Depending on the network of media outlets they connect with, the prices for a distribution can range from low hundreds to the thousands. 

The benefit of distributing a press release is that you can get possibly hundreds of backlinks from authoritative and well-trafficked news sites at one go. 

There is also the benefit of exposure for your Law Firm Business.html that may get you potential customers. 

To acquire backlinks from your press release, make sure that you add links within the press release document pointing to your website homepage or money pages that you wish to rank.

As a general rule of thumb, we recommend that you average maximum 1 link per 2 to 3 paragraphs of text, and not more than 6 or 7 links throughout the entire press release. 

Distributing a press release is one of the best ways to get good quality backlinks within quickly and is definitely something that you should do for your Law Firm Business.html especially if you have the budget for it.

Contribute on popular publishing sites

Another great way to get backlinks and at the same time improve your standing as a subject expert in the market, is to contribute articles, comments and opinions on popular sites such as Medium and Quora. 

It is free to sign up an account on Medium and there is no limit to the number of articles that you can publish on it. 

As such, you can set up a routine to publish articles regularly on the platform that covers different aspects of your Law Firm Business.html and insert links in these articles pointing back to the relevant money pages on your own website. 

Quora is a platform on which people from all over the world posts questions to get answers. 

So all you need to do is simply go onto the Quora website, find questions that are related to your business niche, and start providing answers to those questions. Insert links in your answer that point back to your website where appropriate. 

The advantage of this is not only you’re getting backlinks from one of the most popular sites on the planet, your answers will also help establish you and your business as a credible and authoritative expert in your field, which elevates your branding further. 

Medium and Quora are but just 2 sites that you can publish on. There are many similar websites and platforms on the internet that offer similar opportunities. You can check out from the list that we have compiled.

Write guest posts for relevant sites

One of the best tried-and-proven methods - and recommended by almost all SEO professionals - to get high quality backlinks to your website, is to offer to write guest posts for the sites that you want to get links from. 

Identify sites that are relevant to your Law Firm Business.html niche, reach out to them and offer to write a guest post. 

A guest post is a piece of content - usually an article - that you write to be published on someone else’s website, with the intention of having links inserted in the guest post to point back to your own website. 

The trick here is to demonstrate clearly the value that you’re able to bring to the other party with your guest post. 

This typically comes in the form of content that does a much deeper dive into a topic that is not sufficiently or adequately covered on the other party’s website, or some original data insights that generate new interest in an existing topic. 

Remember: getting a successful guest post placement is about what you can do for the other party, not what the other party can do for you. 

The biggest challenge with guest posting is that the process is tedious and time-consuming, and the response and acceptance rate is typically low. But you can score some very big backlink wins on some really powerful and authoritative websites if you use this method correctly. 

Pay to publish your guest posts

A much quicker alternative is to buy guest post spots on websites, as you are guaranteed publication as long as you pay the posting fee. 

There is an entire cottage industry of websites that exists on the internet solely for the purpose of monetising from offering guest post placements. 

It is important to note though that Google frowns upon such a practice and deems it as a violation of its search optimisation guidelines. Many such sites are regularly flagged out by Google and penalised, so having backlinks from such sites can do more harm than good for your website. 

Also, these sites vary greatly in quality which may not be discernable to an untrained SEO practitioner, so you may end up paying for dud links that do not move the needle on your search optimisation and ranking progress. 

It is recommended that you avoid buying links directly from websites yourself and instead, take up a link-building service from an SEO agency that is familiar and experienced with such a process to do it on your behalf. 

Measure your SEO efforts

As with all things in life that require conscious effort, you wouldn't know if you're making meaningful progress with the search optimisation of your Law Firm Business.html if you don't track what you’re doing. 

The key metrics that you want to track would be:

  • Traffic growth of your website
  • Ranking positions of your target keywords 
  • Click-through rate (CTR)
  • Conversions

While having a paid tool to track the above metrics helps and we recommend it if you're serious about your SEO process, you can also do it for free with Google Analytics and Google Search Console. Just make sure that you’ve set them up properly for your website. 

If you've been doing your overall SEO correctly, especially with content optimisation and building of backlinks, you should expect to see progressive upward movement over time in your website’s traffic volume, as well as upward improvement in the ranking positions of your target keywords. 

If the page titles of your money pages are optimised and resonate with the target customer audience that you’re trying to attract, you should also see improvement with your CTR over time, and consequently the number of conversions you get as well. 

Rinse and repeat

SEO is not a sprint but a well-paced marathon that performs best when it is carried out as a committed and disciplined process in the long run. 

Just like the stock market, the effects and benefits of search engine optimisation compounds over time and will usually take the lion’s share of traffic and conversions for your business compared to other customer acquisition channels such as paid advertising or social media. 

And just like exercising to maintain a healthy body, the secret to making SEO work for your Law Firm Business.html and maintaining healthy performance and growth, is repeating the process as described in this guide with consistency. 

This means regularly:

  • Reviewing your keywords to see if they are performing, or identify new growth opportunities
  • Reviewing the content of your money pages and making improvements where necessary
  • Auditing the technical aspects of your website to make sure they stay optimised 
  • Testing your website’s user experience using available Google tools
  • Acquiring new backlinks to your website 
  • Tracking, monitoring and reviewing your SEO metrics to see if any area needs improvement

Getting started

The most important thing that you can do to achieve successful SEO for your Law Firm Business.html is to take the first step and start the process. 

The best time to start SEO is yesterday; the second best time is now. 

By simply following and implementing the steps in this guide, you are already ahead of 99% of your competitors in the market because that variable that sets you apart from other similar businesses is your willingness to take action and commit effort to the process. 

Get SEO done for you

If you don’t have the time to do it yourself, or would like an experienced and proven SEO agency to do it for you, get in touch with us by filling up and submitting the form below.

Off-page SEO Techniques

  1. Article-Submission in SEO
  2. Blog Commenting
  3. Directory Submissions
  4. Email Marketing
  5. Influencer Marketing
  6. Forum Posting / Question And Answer Sites
  7. Guest Blogging
  8. Press Release Submission
  9. Social Bookmarking
  10. Video Marketing