How to Improve SEO Rankings in 2022 (26 Ways)

How to Optimize Your SEO Strategy

When it comes to SEO strategy, it's critical to consider your website as a whole. You must have high-quality content as well as high-quality domains connecting to your web pages.

Organic search provides brands that invest in the channel with unprecedented growth opportunities. When you create a sophisticated programme and learn how to improve SEO, you can expect the following results:


If you're dissatisfied with your organic search performance, you're not alone. According to Ahrefs, 90.63 percent of pages receive no organic Google search traffic.

Even if your pages rank high and your website receives more organic traffic than competitors, there is always room for improvement. In truth, there is no such thing as done when it comes to search engine optimization (SEO).


So, are you ready to separate yourself from the crowd and generate tremendous organic traction? Continue reading to learn how to boost your SEO ranks and increase your brand's visibility, traffic, leads, and overall performance.

Important Points

  • Dissatisfied with your SEO results? Learn how to boost your brand's visibility, traffic, leads, and overall performance by improving its SEO.
  • First, ensure that your website's structural and technical foundation is rock solid.
  • Create amazing content that your audience will appreciate, and build high-quality organic backlinks.

But first, make certain that your structural and technical foundations are rock strong. Here's how you do it:

1. Plan your website's architecture.

Is it simple to navigate your website? Is there a logical reason for the hierarchical structure? URL structure is important. Each folder and subfolder in your URL adds extra context to search engines about what's on the page and how the URL links to the broader website.

Pay attention to information architecture while organising your site, and make it easy for users to locate what they're looking for. If consumers can find pages in three clicks or less, Google will have a better crawl efficiency when it examines your website. Learn more about developing the ideal website architecture.

2 Shorten the time it takes for a page to load.

Google submitted for a patent in 2010 relating to site speed as an organic search ranking element. On February 4, 2014, the patent was finally awarded (US Patent 8,645,362).

Google representatives openly discuss the importance of fast-loading web pages. This focus can be observed in a variety of Google efforts, including Google DNS, Google Hosted Libraries, Google Fiber, PageSpeed Tools, the AMP Project, Core Online Vitals, and Google's contributions to the most recent web performance standards and protocols.


When evaluating your site's speed, keep mobile in mind. Even though mobile users frequently have poorer internet connections, they want pages to load at least as quickly as desktop users.

Reducing page load time benefits more than simply user experience. It also implies improved business outcomes. According to Google and Deloitte, boosting your mobile load time by only 0.1s can increase conversion rates by 8.4 percent in retail and 10.1 percent in travel, as well as reducing bounce rates.


To begin fixing your page load speed, use the following tools to establish baseline search engine rankings and determine where you need to target slowdowns:

  • Insights into Google PageSpeed
  • Mobile Internet Speed Test
  • Website Speed Test via Pingdom

3 Make sure your site is mobile-friendly.

Because to the recent proliferation of mobile devices, more searches are now conducted on smartphones than on desktop computers. Many businesses, such as stores aimed at a younger demographic, obtain the great bulk of their traffic from mobile devices.

Because of the high volume of mobile traffic, Google has shifted its focus to mobile as the future. Google, for example, announced a change to mobile-first indexing, which it now claims will be finished for all websites worldwide by early 2021.


This means that your website must be mobile-friendly as well as quick on mobile devices. If you are primarily concerned with the desktop version of your website, it is time to shift your attention and make mobile the focal point of your SEO efforts.


Do you want to make sure your website is mobile-friendly? Try the following tools:

  • Google's Mobile-Friendly Test
  • Google's Website Speed Testing Tool for Mobile

4 Resolve any indexing difficulties

Google must index your pages in order for them to appear in organic search rankings. If technological hurdles obstruct your search engine visibility, it may be reduced to zero.

Examine your robots.txt file for directives instructing the Google crawler not to crawl crucial areas of your website.


Before the first occurrence of copy on the page occurs, some organisations have more than 4,000 or 5,000 lines of HTML code. This merely makes Google's task of determining what your page is about and why they are an authority on the subject much more difficult. Simplify your code.

5. Repair any 404 pages or broken links.

Check that all of your website's pages are accessible. When your site visitors try to access a page on your site, they may see a 404 error. A "404 page" can also be referred to as a "error page" or a "Page Not Found" page. This means that the site visitor is on a valid domain, but the precise URL path does not exist.


If you have any 404 pages, redirect them to the correct target page via a 301 redirect.

Google dislikes 404 sites because they provide a bad user experience. If you're talking about the destination of a link from the Google search engine results page (SERP), it's doubly awful because the searcher performed an action and not only couldn't discover any answers or information, but also had to return to the SERP to click again to locate what they were looking for.


Many retailers and others with a significant inventory of products have the issue of keeping up with an ever-changing stream of products. Unfortunately, once products are withdrawn from the website, they may cause a number of 404 pages.

It's critical to keep track of any pages that have been deactivated so that Google knows your site is working and trustworthy.

6. Make URLs Consistent

Each of your web pages should have an own URL.

Companies face SEO issues when each web page potentially has many URLs. Assume your website's address is www.domain.com. This page may be displayed for the following URL variations:

  • https://www.domain.com
  • https://www.domain.com/index.htm
  • https://www.domain.com/home.asp
  • https://domain.com
  • https://domain.com/index.htm
  • https://domain.com/home.asp
  • http://www.domain.com
  • http://www.domain.com/index.htm
  • http://www.domain.com/home.asp
  • http://domain.com

  • http://domain.com/index.htm
  • http://domain.com/home.asp
  • domain.com
  • domain.com/index.htm

How does this affect your SEO?

Search engine crawlers will treat each of those URLs as if they were separate pages, despite the fact that the content is identical. Not only would this confuse Google, but it will also dilute your backlink profile if several variations of a URL are linked to.

7. Resolve canonicalization difficulties.

A rel canonical is a technical approach for telling Google which URL is the primary one.

When there is duplicate material on a website, a rel canonical is often included in the HTML, and canonicals are handy for dealing with product variants in the instance of a retailer. For example, www.domain.com/shirts/this-shirt/ may be the primary page for a shirt. However, each colour variation could be separated by faceted search (e.g., www.domain.com/shirts/this-shirt?color=red, www.domain.com/shirts/this-shirt?color=blue, www.domain.com/shirts/this-shirt?color=yellow).

In this scenario, you want Google to index only the primary shirt page (www.domain.com/shirts/this-shirt/), therefore apply the following rel canonical to the colour variations:

href="https://www.domain.com/shirts/this-shirt/" link rel="canonical" href="https://www.domain.com/shirts/this-shirt/">

Using a canonical URL for each set of similar URLs increases your website's SEO because Google knows which URL to count for organic search purposes. Any links connecting to the URL variants will be counted and consolidated for the original URL.

You can even utilise canonical URLs that point to the current page. Just make sure the development team hasn't left any rogue canonical URLs linking to the development or staging site.

To verify the URL status of any of your pages, utilise Google's URL Inspection Tool.

8. Make use of clear, optimised URLs.

We can't answer the question of how to improve SEO results unless we talk about URLs. Make it simple for Google to understand your URLs, whether they are for a category page, a product page, a blog post, or any other form of page.

These are real product pages from a well-known, large retailer:

  • https://www.domain.com/en us/productpage.0893133001.html
  • https://www.domain.com/en us/productpage.0877014001.html
  • https://www.domain.com/en us/productpage.0502190006.html

Obviously, Google cannot deduce what the page is about based solely on the URL, whether from a category or a product standpoint. A better, more optimised method would be something like this:

https://www.domain.com/en us/womens/shirts/satin-boat-necked-blouse

9 Take care of the SEO 101 fundamentals.

Start with on-page SEO basics like page titles, subheadings, alt tags, and anchor text if you really want to learn how to boost SEO. Remember to look over the following concerns to ensure your site is adequately optimised:

  • Use an XML sitemap to communicate with Google about the web pages that should be included in its index; for a secure website, use HTTPS.
  • Optimize your title tags, which are a major ranking element in Google searches.
  • Improve your meta descriptions.
  • Include picture alt text so that Google can read your photos correctly.
  • Improve your website architecture so that Google can crawl and interpret it more efficiently.
  • Temporary redirects should be replaced with 301 redirects.
  • Resolve redirect chains.
  • Include internal links.
  • For a secure website, keep your website software up to date.

How to Boost SEO using Content

1. Create an SEO-focused blog strategy.

If you're wondering how to boost SEO in ways other than technical changes, the answer is content!

And what is one of the most effective content strategies for increasing your Google visibility? Blogging!

Create an SEO-focused blog approach, and you'll see an increase in rankings and organic visitors. Blogging is beneficial since it allows you to write about a wide range of topics while ranking for a wide range of long-tail keywords.

What is the significance of this? Because the vast majority of searches are for long-tail keywords. Long-tail keywords are unpopular keyword phrases that have a low search volume but a high variation. In other words, because they are either very narrow search phrases or users phrase their queries in a variety of ways, each inquiry is only searched a few times every month. Many long-tail keywords contain many words. According to Ahrefs, 69.7% of search queries contain four or more words.

Put it all together, and blogging gives you a platform to rank for a wide range of keywords, well beyond what your home page, category, or product pages would allow.

2 Make high-quality content

Whatever content you develop, ensure that it is of excellent quality, has a high degree of readability, and is founded on sound keyword research. Google constantly emphasises the importance of high-quality content. So, if you want to increase your SEO and Google rankings, you should focus your content strategy on creating high-quality content that your audience would value.

3 Make it enticing

Content can be created by any brand. Any company can incorporate a few keywords into their material. Creating content for the purpose of creating content, on the other hand, can only lead to frustration. For you as well as your audience.

Instead, shoot for the stars.


Create content that will keep your audience's attention. Activate them. Make it enticing.

This increases the likelihood that customers will not only enjoy your brand more, but will also share and link to the material, which will enhance your organic search results.

4 Create a map of content across the customer journey.

Customer journey mapping can help you improve the efficacy of your SEO.

Create content at the top of the funnel, when your audience is looking for ideas, answers, and solutions but doesn't yet have a specific brand or product in mind. This is an area where organic search clearly outperforms PPC. Because of the absence of fast conversions, the top of the funnel is often too expensive for paid search.


When customers are comparing choices, don't forget about the middle of the funnel. Or, when they're ready to make a final decision, they'll reach the bottom of the conversion funnel. One of the most powerful features of SEO is the ability to personalise information so that the correct person finds it at the right moment.


In our post about ToFu, MoFu, and BoFu, we go into the funnel in greater detail.

5 Optimize your content for search intent.

Aligning your content with search intent is a dependable strategy to optimise SEO for increased digital marketing ROI.


When someone looks for "best [product]," they are typically looking for a third-party evaluation of the greatest possibilities. If they search for [product] reviews, they plainly want a list of people's thoughts on a specific product. If people search for "[product] near me," they are most likely looking for a place where they can buy or pick up the item. Finally, when they search for "what is [product]," they are looking for a definition or more information about the category.

All of these searches may be for the same goods, but with quite different intent. The finest experience they may have is if the search results exactly match what they were looking for.

6. Create long-form material.

Improving SEO with content entails including long-form content into your strategy. Long-form content is beneficial to your SEO efforts since it allows you to develop authoritative pieces that your audience will like.


The days of a 500-word blog article ranking for a competitive query with some SEO voodoo are long gone.


To dominate, you'll need authoritative, trustworthy, and thorough information. Long-form content allows you to cover a greater range of sub-topics, allowing you to create material that can rank for a portfolio of relevant long-tail keywords.


Brands that invest in premium content, on the other hand, easily top Google search rankings. For example, Byrdie outperforms billion-dollar cosmetic businesses without relying on advertising.

7. Use content atomization to take up more SERP real estate.

Here's how to boost SEO while increasing the marketing ROI of the content you publish.

If you write a blog article, it may be able to achieve SEO visibility on Google's first page. If you slice and dice the post and produce ancillary content pieces in various formats, you increase the likelihood that your content will occupy a larger amount of real estate in the search results.

You might have a content pillar page, but also a connected video, SlideShare, and infographic. This atomization of your material allows you to meet the information consumption tastes of various members of your audience while also benefiting your SEO.

8. Clean up and improve your outdated content

You're looking at a site's session count after an eight-month spring cleaning. Organic sessions grew by 360 percent from 8,598 in June 2018 to 30,927 in February 2019. Not bad, but what's even more impressive is that only five new entries were added to the site during this time span.

Keep in mind that when researching how to increase SEO, don't just concentrate on content production. Consider content trimming and prioritising as well. It's perfectly fine to remove, combine, or update old, out-of-date material. Always strive to produce the most relevant content possible.


Your entire content portfolio should be working hard for you. Keep it up to date, and cut dead leaves from the tree as needed.

You should also use SEO tools such as Clearscope and WordPress plugins such as Yoast to ensure that your content is correctly optimised.

How to Boost SEO using Backlinks

1 Obtain high-quality backlinks

When considering how to increase SEO for your website, you should consider factors other than a solid technical basis and quality content. As the third pillar of your SEO operations, aim to obtain high-quality backlinks.

Backlinks are one of the most essential criteria in organic search rankings, and many businesses disregard it because it is one of the most difficult components of SEO. A staggering 66.31 percent of web pages have no backlinks.

This is a fantastic opportunity for you to gain high-quality backlinks while leapfrogging your rivals.

2 Carry out strategic outreach

Strategic outreach should be a key component of any backlink acquisition strategy. Contact and cultivate relationships with credible outlets and influencers. Seek suggestions from them upstream to ensure that the output will excite their target consumers. Organic backlinks obtained from them can be quite important.

3 Perform link reclamation

Are there any previous connections from third-party websites that no longer work? Are there brand references from others that do not include links?

This is high-yielding fruit. These websites have previously expressed an interest in directing their readers to your brand. Repair any broken links and ask if they will add a link for any unlinked brand mentions, and you will gradually improve your overall backlink profile.

4 Enhance your content

Have you recently completed an outstanding research report, forecast, video, webinar, online tool, or blog post? Spread the word!

When you have valuable content, make sure to share it with those who would benefit from it. This could be industry insiders, topical specialists, or well-known bloggers. Hopefully, it captures their attention and they share it with their audiences on social media with a link back to it.

5 Increase the number of backlinks.

You'll need more than a few backlinks if you're in a highly competitive market. You may require something much more scalable.

How to Improve SEO by Analyzing

1. Monitor SEO metrics such as rankings, traffic, and conversions.

You will not know how to boost SEO until you first track crucial SEO indicators. Google Analytics may be used to track organic traffic increase and conversions. To find new keywords, use Google Search Console or SEMrush. To track rankings, utilise tools such as Stat or a SERP API.

When you know what is and isn't working, you may optimise more to boost SEO results.

2 Carry out experiments

You'll never know what will maximise organic search performance unless you do tests to discover if fresh SEO methods can help you achieve more. As a result, make sure that a section of your SEO programme is devoted to experiments and tests in order to discover incremental advantages.

3. Expand on what's working.

When you find a method that works well, double down on it and implement it throughout your entire search engine optimization programme. Are SEO Topic Clusters beneficial to your organic search results? Produce more of them. Is YouTube SEO propelling your videos to the top of Google? Create videos with additional keywords in mind. If visual information like data visualisations, infographics, or screenshots are working, keep them coming.

When it comes to SEO, if something is effective and is built on high-quality and a great user experience, it is likely to aid performance on a larger scale.

4 Ensure that the user experience on the site is excellent.

How to increase SEO is inextricably linked to how to improve user experience. Finally, you want quality traffic who will have a positive experience on your site. You want them to find what they were seeking for and to discover the solutions to the problems that have been bothering them.

A good SEO programme is all about satisfying the searcher's purpose and then delivering the correct experience at the right moment. SEO and user experience are inextricably linked.

Summary: How to Boost SEO

Superior SEO results require a lot of effort. It necessitates a strong technological base. Another requirement is high-quality material. You can't, however, stop there. You must also devote time and effort to generating high-quality backlinks.


SEO gives you an unprecedented opportunity to achieve significant outcomes for your brand. Use these SEO tips to your advantage, and you'll notice significant improvements in the near future.