International SEO

What is International SEO?

International SEO is the sum of all activities aimed at improving a website's organic search presence in more than one country or language. This includes, but is not limited to technical SEO changes that indicate language and country targeting preferences, content localisation, and multilingual link building.

Why is International SEO important?

International SEO ensures that search engines can easily identify which countries your company wants to target. It also shows search engines which languages you use to attract customers from different countries or speak different languages.

How to do International SEO?

  • Determine What International Content You Will Provide
  • Set Up an International SEO-Friendly URL Structure
  • Use Hreflang Tags for Language Targeting
  • Support International SEO with More Signals