A big electronics business contacted Stridec after encountering bad content in Google search results pages (SERPs). The company, whose brand name was searched over 185,000 times per month on Google and whose collection of brand-related phrases was searched 2.7 million times per month, believed the SERP results were deceptive and inaccurate. The deceptive information in Google's People Also Ask (PAA) advanced feature, which was severely damaging the brand's perception, was of particular concern.
Stridec concentrated on developing new, positive content for the customer while also minimising the quantity of negative content about the brand that appeared in Google SERPs. This allowed the corporation to maintain control over the brand narrative and avoid revenue loss due to the presence of negative information in Google.
The Google PAA feature for brand queries was optimised as part of the project. Stridec did this by creating a list of 1,600 questions that were being populated in PAA results and assessing the acceptability of the related PAA responses. Stridec generated an initial batch of 37 content pieces for high-priority inquiries that were informational or inquiring in character in order to generate a greater number of positive, owned PAA results inside the search landscape. The format of the content varied, including:
Stridec assisted our customer in taking control of their brand's Google search results at all stages of the funnel, including informational, narrative, and transactional terms. Within four months, we were able to obtain the following results:
Google PAA results that went from unfavourable to owned increased by 740 percent.