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SEO - short for Search Engine Optimisation - is a Digital Marketing strategy that ranks your website at the top of Google search results for unlimited free traffic that brings you more customers and sales.
There are many ways to generate traffic and especially visits by potential customers, some involve paying for each visit (pay per click or referral).
This might be a valid short-term solution but without a doubt, the long-term strategy that gives you the highest Return on Investment (ROI) would be to rank your website on the first page of Google search engine.
Even better, rank for the top 3 positions on the first page search listings. Statistically, 97% of all traffic for a keyword search stays on the first page results.
If your business is not found on the first page of the search results, it is as good as being invisible.
The overall principles of how to achieve good SEO results apply to Malaysia just as when optimising for other regions, but with specific focus on a few areas more so than others.
Having a properly structured and built website is critical to your eventual SEO success.
Many businesses rush into doing SEO themselves or engaging an inexperienced SEO vendor to rank their sites without first fixing the problems on their own websites.
Subsequently they end up being frustrated after waiting for months and months with no results to show for.
Don’t let yourself fall into this trap.
Google’s mission is to organise the world’s information.
Having a properly structured and clearly defined navigation structure for your website allows the Google search bots to efficiently index your website and understand how to rank it for the topics that it is relevant for.
This helps your website to be indexed and ranked faster, especially when you start creating more content and pages.
Of course, a website that is easy and friendly to navigate will win over customers better than one that does not. This improves your website’s overall click-through rate and visitor retention, which all contribute to increasing your brand signals and authority in the online space.
Content is king when doing SEO in Malaysia.
Your target audience is hungry for authentic, trustworthy information that they can rely on.
Useful and knowledgeable content also encourages your audience to share on social networks such as Facebook and LinkedIn, which helps improve your social media exposure as well.
Over time your expert authority over your topic will increase which in turn helps keep your website always within Google’s radar. This is especially so as Google starts giving more weight to brand signals when determining if a website should rank higher on the search listings.
Malaysia’s mobile internet users now stands at 77% of the country’s population.
As you can guess, most of these users will access online content via their smartphones and this trend will keep on going as smartphones become cheaper and internet connection becomes faster, what more with 5G networks looking to be introduced for public use as early as 2020.
More importantly, Google returns different search results on mobile and desktop, it's extremely important to making ranking on Google’s mobile search a top priority if you want to dominate the Malaysian market.
Even though the internet speed in Malaysia is getting faster and faster, and smartphones are getting more powerful by the day, the current generation of mobile browsers still lack full processing capabilities and loads websites comparatively slower than their desktop counterparts, especially for resource-heavy websites.
Most mobile users won’t wait beyond 3 seconds for a website to load. If your website is too slow to show, your customers are just going to skip and move on to the next one in line. Don’t waste and let slip the opportunities that are already at your doorstep.
As such, it is absolutely essential that your website is optimised for speedy loading. Use AMP (Accelerated Mobile Pages) technology where possible on your website - especially for key pages - to create an instant loading experience.
Rich snippets are enhancements to your search results listing that gives additional information and clarity to your target audience, thereby encouraging a higher click-through rate to your website.
Digital marketing guru Neil Patel estimates that only about 17% of all websites around the world make an effort to optimise for rich snippets.
The percentage of websites in Malaysia optimising for rich snippets is considerably much less. Doing this on your website will give you an immediate edge over the competition.
SEO, or search engine optimisation, is not rocket science.
Sure, there are expert tricks and growth hacks that can propel your website to the top faster than most, but the foundation principles are largely the same.
If you wish to do SEO yourself, all you need is just Google and Youtube, as there are tons of resources (articles and videos) from real-deal experts such as Neil Patel and Brian Dean, giving out invaluable advice and tips regularly for free.
Just like learning how to cook by following recipes, the real challenge (and headache) comes when you did all the things that you learnt from the above-mentioned resources, and your site rankings didn’t move an inch.
What now? You’ve spent countless hours late at night pouring over every SEO article and video that you can find, meticulously noting down each step and implementing them right away on your website.
But months in, you’re still nowhere near the first page of Google search.
The worse part? You could have put those wasted hours to better use by working on your business, the parts that you’re really good at.
Because at the end of the day, SEO is about having the strict discipline to do the necessary work day in and day out, and having the sensitivity and awareness to know when something isn’t working and needs to be changed out.
You simply don’t have time for that; you’re much better off spending your time developing the business than getting nitty gritty with SEO.
That’s why you should leave it to the experts. That’s why you should leave it to us.
Being a results-driven Digital Marketing agency, we understand the importance and value of having your website perform well on search engines so that you can beat the competition and achieve your business goals in an effective, measurable and sustainable way.
We walk the talk and got our own website ranked on the first page of Google search results for the following keywords:
With proper search engine optimisation, your website will continue to grow in traffic, attracting more enquiries, customers and sales.
This ensures that you can dominate your market for years to come.
So if you're looking for a trusted and reliable SEO agency in Malaysia that can deliver results, talk to us now and let us help you fortify your digital assets and online presence today.
We focus on the long-term game. This means we approach search engine optimisation from the fundamental perspective of building up assets that you have absolute control over, that will continue to serve your business well and deliver results for years and years without fail.
Instead of going all over the place and trying to do everything under the sun just to show you that we are “working hard for your money”, we target the key SEO factors that influence your search engine rankings the most and focus all our energies in those areas.
Using this approach, we have been able to consistently rank our clients on the first page of Google search results for their targeted keywords, generating huge amount of traffic and customers to their websites.
The amount of work required to achieve SEO results for your business depends on a number of factors, including - but not limited to - keyword search volume, area of coverage, number of competitors in your industry/area as well as the relative ranking competence of your competitors compared to yours.
Therefore, the cost of search engine optimisation can vary widely, from RM 1,800 per month and onwards.
Naturally there will be freelancers and other vendors who charge a lower fee, anywhere between RM 700 and RM 1,300 every month.
SEO is a long-term investment and commitment to improve your brand’s online presence and overall market valuation of your business.
However, when done incorrectly, it can actually create damage to your business reputation. You would then need to spend more time and money to recover back from the damage.
A cheap vendor that ruin your website's online reputation is far more expensive in the long run than a premium SEO agency that delivers what is promised and drives more traffic and customers to your website.
It is more important to know which SEO agency you can trust and rely on to deliver the results that you want.
Ready to ignite your marketing strategy?